August, 2011Henry Lester Premier Search Engine OptimizationScores Page One Top Google Rankings forClients…Again…and Again…...
2RESULTS OF HENRY LESTER & ASSOCIATES’PREMIER SEARCH ENGINE OPTIMIZATIONWe write code specifically to track and analyze th...
3    Marketing ▼ Research ▼ Training ▼ B randing ▼ C rea tive D esign Services
4    Marketing ▼ Research ▼ Training ▼ B randing ▼ C rea tive D esign Services
5    Marketing ▼ Research ▼ Training ▼ B randing ▼ C rea tive D esign Services
6    Marketing ▼ Research ▼ Training ▼ B randing ▼ C rea tive D esign Services
7    Marketing ▼ Research ▼ Training ▼ B randing ▼ C rea tive D esign Services
8    Marketing ▼ Research ▼ Training ▼ B randing ▼ C rea tive D esign Services
9Here is another example:CLIENT: Blinds By DesignLOCATION: Holmen, Wisconsin (Population: 4,300)INDUSTRY: Window Treatment...
10 Marketing ▼ Research ▼ Training ▼ B randing ▼ C rea tive D esign Services
11 Marketing ▼ Research ▼ Training ▼ B randing ▼ C rea tive D esign Services
12OK. Maybe this was just a fluke.But the results say otherwise.Here is another example:CLIENT: Welcome HomeLOCATION: Holm...
13 Marketing ▼ Research ▼ Training ▼ B randing ▼ C rea tive D esign Services
14 Marketing ▼ Research ▼ Training ▼ B randing ▼ C rea tive D esign Services
15 Marketing ▼ Research ▼ Training ▼ B randing ▼ C rea tive D esign Services
16FIND OUT MOREThere is no point to having a website if no one can find it.Let us do the work of putting you in front of m...
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How To Achieve Top Search Engine Rankings

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Great website design is important. Making sure you are at the very top of the search engine rankings is a must. See our results.

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How To Achieve Top Search Engine Rankings

  1. 1. August, 2011Henry Lester Premier Search Engine OptimizationScores Page One Top Google Rankings forClients…Again…and Again…………This is really not news to clients of Henry Lester & Associates. Because every client ofHenry Lester benefits from our efforts to make their websites Page One, Top 5 SearchEngine Ranked, thanks to our Henry Lester Premier Search Engine Optimization.HOW DO WE ACHIEVE THIS SUCCESS FOR OUR CLIENTSAs our methods are proprietary in nature, we can only share this much; every client isextraordinarily important to us. So we go way beyond “alt tags”, “meta tags” or the typicalhome page code. We take the time to hand code each and every page on their site, create aspecial page of coding strictly accessible by search engine robots to index every page, writeeach page with not only the reader in mind, but search engine robots, as well, includespecific code within each page for search engine robots to follow and verify, and much,much more. Our designs are also created to be the most search engine friendly possible.Why? Because our clients trust us to make them as successful on the web as they can be.Not a single client of ours pays for an adword campaign, or has a sponsored, paidlink on a search engine page. All of the examples you will see were accomplished atno additional charge to our client.The Bottom LineOur job is to create the website that will carry out your strategic marketing plan, which wedesign specifically for you. Obviously, if no one can find your website, we’ve failed. Youcan have the most compelling design in the world, but if it isn’t designed for search engineoptimization, it will only be impressive to you. Marketing ▼ Research ▼ Training ▼ B randing ▼ C rea tive D esign Services
  2. 2. 2RESULTS OF HENRY LESTER & ASSOCIATES’PREMIER SEARCH ENGINE OPTIMIZATIONWe write code specifically to track and analyze the progress of any website we create interms of a variety of factors, including unique visitors to the site, where they are located,what pages they visited, and so on. We regularly examine the analytics of every website wedesign and make adjustments to continually optimize a website.Recently one of our clients decided to make a change. As they said, they were looking to“go in a different direction” and subsequently we parted company. These things happen.However, we wanted to know what we could have done better, and so before we partedcompany we took a closer look at what our client had achieved using our work, as the entirepurpose of internet marketing, SEO, and website design is to put your business in front of asmany potential customers as possible. So we conducted numerous searches by keying insearch terms on Google, and the search engine rankings we found surprised even us. Ourclient was achieving some extraordinary results. In fact, they had achieved page one, top 5rankings using national and state-wide search parameters. The “different direction” ourclient wanted to go in truly had us scratching our heads and wondering what that “direction”might possibly be, other than “South”.We did this again with several more client websites, and the results were continually thesame: Page One, top rankings in local, regional, statewide and national searches!Understand that none of these clients have business products or services that are unique inthe entire world. These are small businesses, in a very small town, providing general servicesand products that are not unlike tens of thousands of businesses providing the very sameproducts and services every day across the region, and throughout the nation.OUR RESULTSCLIENT: Clear Choice Energy SolutionsLOCATION: Holmen, Wisconsin (Population: 4,300)INDUSTRY: Window and Door Replacement, Foam InsulationSearch Parameters: Local, Regional, Statewide and NationalResults: Free, page one, top four search engine rankings using numerous search terms, insome cases achieving higher rankings than national manufacturers and national brands whospend tens of thousands of dollars every year on sponsored adword campaigns.To follow are screenshots of the Google searches we conducted for this client’s website.The red arrows indicate their position on the page, and at the bottom of the page, note whatGoogle page the client appears on. The search terms used are easily viewed in the searchterm box at the top of the screen. See the results, below: Marketing ▼ Research ▼ Training ▼ B randing ▼ C rea tive D esign Services
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  9. 9. 9Here is another example:CLIENT: Blinds By DesignLOCATION: Holmen, Wisconsin (Population: 4,300)INDUSTRY: Window TreatmentsSearch Parameters: Local, RegionalResults: Free, page one, number one ranking using several search terms.To follow are screenshots of the Google searches we conducted for this client’s website.The red arrows indicate their position on the page, and at the bottom of the page, note whatGoogle page the client appears on. The search terms used are easily viewed in the searchterm box at the top of the screen.See the results, below: Marketing ▼ Research ▼ Training ▼ B randing ▼ C rea tive D esign Services
  10. 10. 10 Marketing ▼ Research ▼ Training ▼ B randing ▼ C rea tive D esign Services
  11. 11. 11 Marketing ▼ Research ▼ Training ▼ B randing ▼ C rea tive D esign Services
  12. 12. 12OK. Maybe this was just a fluke.But the results say otherwise.Here is another example:CLIENT: Welcome HomeLOCATION: Holmen, Wisconsin (Population: 4,300)INDUSTRY: Interior Decorating, Color Consultation, Room RedesignSearch Parameters: Local, RegionalResults: Free, page one, top 8 search engine rankings using several different search terms.To follow are screenshots of the Google searches we conducted for this client’s website.The red arrows indicate their position on the page, and at the bottom of the page, note whatGoogle page the client appears on. The search terms used are easily viewed in the searchterm box at the top of the screen.See the results, below: Marketing ▼ Research ▼ Training ▼ B randing ▼ C rea tive D esign Services
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  16. 16. 16FIND OUT MOREThere is no point to having a website if no one can find it.Let us do the work of putting you in front of more people, and at the very summit of thesearch engine mountain.CONTACT US AND FIND OUT HOW YOU CAN BE AND DO BETTER, GAINMORE CUSTOMERS, AND REALIZE MORE PROFITFor information on our company, visit:http://www.henrylester.comFor information on our website design capabilities, visit:http://www.henrylester.com/webdesign.htmlFor information on our web hosting services, visit:http://www.henrylester.com/webhost.htmlTo contact us:http://www.henrylester.com/contact.phpQuestions? Please call.(608) 787-0900 (Local Office)877-787-0900 ( Marketing ▼ Research ▼ Training ▼ B randing ▼ C rea tive D esign Services

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