DT2: Design Thinking Week – 4 Entrepreneurship Course Spring 2020 Air University, Islamabad, Pakistan

1. Imran Jattala Entrepreneurship Week-4 Air University – Spring 2020 1
Feasibility Analysis – II
DT2: Design Thinking
Week – 4
Imran Jattala
Startup CoachEntrepreneurship Course
Spring 2020

2. Week-4: Design Thinking
Imran Jattala Entrepreneurship Week-4 Air University – Spring 2020 2
Learning Outcomes Facilitator(s)
▪ Design Thinking
▪ human-centric & holistic approach to problem solving
▪ Empathize
▪ Define
▪ IDEATE
▪ Prototype
▪ Test
Imran Jattala
Faculty Member
Design Thinking & HCD Resources
Tools for Design Thinking
Sandford D School: Design Thinking Virtual Course
Pre-Req:
Pre-Module Reflection
Activities & Assignments:
Activity: BMC workshop
Assignments:
Post-Module Reflection

3. What is Design Thinking
https://www.youtube.com/watch?v=oL20KmEH16I
Mauro Porcini, Chief Design Officer PepsiCo
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4. Innovation Framework
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Design Thinking

6. Startup KPIs
1. MVP Development Time & Cost
2. Branding & Positioning
3. Cost of customer acquisition or "CAC"
4. Lifetime value of customer or "LVC"
5. Sales cycle length
SOLUTION
Monday: Sprint Planning (1–2 hours)
Tuesday: Daily Standup (15 minutes)
Wednesday: Daily Standup (15 minutes), Story Time (1 hour)
Thursday: Daily Standup (15 minutes)
Friday: Daily Standup (15 minutes), Sprint Review (30 minutes), Retrospective (1–2 hours)
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7. Blitzscaling
Rule #1: Embrace Chaos
Rule #2: Hire Ms. Right Now, Not Ms. Right
Rule #3: Tolerate “Bad” Management
Rule #4: Launch a Product That Embarrasses You
Rule #5: Let Fires Burn
Rule #6: Do Things That Don’t Scale (Throwaway Work)
Rule #7: Ignore Your Customers
• Experiments - Conduct analytic data driven tests to validate the growth hypotheses.
• Growth Channels - Identify channels having the best potential to drive business growth.
• Offer & Product Enhancement- Enhance solutions based on feedback from growth experiments.
• Pirate Metrics - Track key measures of growth - Acquisition, Activation, Retention, Referral and Revenue (AARRR).
• Innovation Accounting - Define, measure and communicate the progress of innovation.
New Strategy Toolkit - Implementation to Scaling
1. Framework for New Strategy Toolkit
2. Importance and Use of Personality Styles
3. Persuasion Factors
4. Complex Systems and Emergence
5. Complex Systems in Practice
6. Network Thinking
7. How Things Spread
8. Change at World Scale - Global Teacher Prize Case Study
9. Planning for Scaling with Scaling Canvas
Startup KPIs
1. Cost of customer acquisition or "CAC"
2. Lifetime value of customer or "LVC"
3. Sales cycle length
4. Sales conversion rate
5. Retention Rate (Churn Rate)
6. Avg. Order Value & Profit Margin
7. Monthly Active Users (MAU)
8. Month-on-Month Growth (MoM)
9. Burn-rate / Runway
GROWTH
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8. EMPATHIZE
Interview Potential Customers
Market Research
Design Thinking
Age – Gender – Geography
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9. DEFINE
Segment Customers
Customer Persona
Design Thinking
Imran Jattala Entrepreneurship Week-4 Air University – Spring 2020 9

10. IDEATE
Create Canvases
Prepare Experiments
Brainstorm Solutions
Design Thinking
Imran Jattala Entrepreneurship Week-4 Air University – Spring 2020 10

11. PROTOTYPE
Mockups
Storyboard
Brand Canvas
Design Thinking
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12. TEST
Rank Canvases According to
Opportunity / Fit / Difficulty
1
2 3
Run Experiments
Measure Progress, Learn, Adapt,
Repeat, Scale
Design Thinking
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13. Business Model Validation
🙎‍♀️ Empathy: (Problem Identification)
🚦 Desirability: (Problem / Solution Fit)
🚧 Feasibility: (Product / Market Fit)
💸 Viability: (Profitability/Sustainability)
📈 Scalability: LVC ≥ 3*CAC
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14. Building & Sustaining Competitive Advantage
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Startup KPIs
Startup KPIs (Lifetime)
1. Cost of customer acquisition or "CAC"
2. Lifetime value of customer or "LVC"
3. Sales cycle length
4. Sales conversion rate
5. Retention Rate (Churn Rate)
6. Avg. Order Value & Profit Margin
7. Monthly Active Users (MAU)
8. Month-on-Month Growth (MoM)
9. Burn-rate / Runway
Startup KPIs (Design Thinking 3-8 Weeks)
1. Empathy (Problem Identification)
2. Desirability (Problem / Solution Fit)
3. Feasibility (Product / Market Fit)
4. Viability (Profitability/Sustainability)
5. Scalability: LVC ≥ 3*CAC
Startup KPIs (Product 9-16, Weeks)
1. MVP Development Time & Cost
2. Branding & Positioning
3. Cost of customer acquisition or "CAC"
4. Lifetime value of customer or "LVC"
5. Sales cycle length

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Center for Global Innovators (CGI) | Design of IDEO, Innovation of Strategyzer & Strategy of McKinsey

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Imran Jattala
Startup CoachEntrepreneurship Course
Spring 2020
Feasibility Analysis – II
DT2: Design Thinking
Week – 4