This document outlines the requirements and guidelines for a semester project to build a customer-funded startup. Students must submit various deliverables by specified deadlines, including a business plan report, 1-minute elevator pitch video, pitch deck, and live presentation. The project is meant to take students through the innovation process from problem identification to growth using frameworks like design thinking, lean startup, and agile scaling. Key performance indicators are identified for evaluating problems, solutions, and growth. Resources are also provided to help with the elevator pitch and pitch deck.

1. Imran Jattala Entrepreneurship Semester Project Air University – Spring 2020 1
Semester Project
Build a Customer-Funded
Startup
Imran Jattala
Startup CoachEntrepreneurship Course
Spring 2020

2. Semester Project: Build a Real Customer-Funded Startup
Imran Jattala Entrepreneurship Semester Project Air University – Spring 2020 2

3. Imran Jattala Entrepreneurship Semester Project Air University – Spring 2020 3
Innovation Framework
Governance
& Culture
Strategy
Review
& Revision
Information
& Reporting
PROBLEM SOLUTION GROWTH
CONCEPTKPIs
Learn
Sprint
Planning
Pivot Execution
Shippable
Increment
Review
Emergence
Network
Wave
Problem Statement
Empathize
Define
IDEATE
Prototype
Test
DESIGN THINKING LEAN STARTUP AGILE SCALING
Problem / Solution Fit Product / Market Fit Business Model Fit
Problem KPIs
1. Empathy
2. Desirability
3. Feasibility
4. Viability
5. Scalability
Solution KPIs
1. MVP Time & Cost
2. Brand Positioning
3. Customer Acq Cost "CAC"
4. Customer Lifetime Value
"LVC"
5. Sales Cycle Length
Growth KPIs
1. Conv rate
2. Churn Rate
3. Avg. Order
4. Profit Margin
5. MAU / MoM
6. Burn-rate
7. Runway
8. Culture
9. Asset
10. Earnings
11. Liquidity
12. Operations
13. Technology
14. Compliance
ENTERPRISE RISK MANAGEMENT
Performance

4. Back to main
Submission
Deadline:
05-June
Section-1
Business Plan Report
Template Provided
Imran Jattala Entrepreneurship Semester Project Air University – Spring 2020 4
Submission on
Google Classroom

5. Back to main
Submission
Deadline:
05-June
Section-2
1-Min Elevator Pitch
Video
Imran Jattala Entrepreneurship Semester Project Air University – Spring 2020 5
Submission on
Google Classroom
Template Provided

6. Back to main
Submission
Deadline:
05-June
Section-3
Pitch Deck
Imran Jattala Entrepreneurship Semester Project Air University – Spring 2020 6
Submission on
Google Classroom
Template Provided

7. Back to main
Live
Presentation:
08-June Week
Section-4
Live
Presentation
Imran Jattala Entrepreneurship Semester Project Air University – Spring 2020 7
Present Pitch Deck
6Mins + 4Mins Q&A

8. Imran Jattala Entrepreneurship Semester Project Air University – Spring 2020 8
1-Min Elevator Pitch Video
Make your Pitch
Perfect: The Elevator
Pitch
https://www.youtube.
com/watch?v=bZTW
x2bftaw

9. Imran Jattala Entrepreneurship Semester Project Air University – Spring 2020 9
Guy Kawasaki’s
10 Slides
Pitch Deck
https://www.slideshare.net/GuyKawasaki/the-only-10-
slide-you-need-in-a-pitch-from-the-art-of-the-start-20

10. Imran Jattala Entrepreneurship Semester Project Air University – Spring 2020 10

11. Reach out to us on Social Media
Imran Jattala Entrepreneurship Semester Project Air University – Spring 2020 11
CGI Social Media Pages
❑ linkedin.com/company/ConsultCGI
❑ facebook.com/ConsultCGI
❑ twitter.com/ConsultCGI
❑ medium.com/@ConsultCGI
IJ Social Media Pages
❑ slideshare.net/ImranJattala
❑ linkedin.com/in/Jattala
❑ twitter.com/ImJattala
❑ medium.com/@Jattala
Center for Global Innovators (CGI) | Design of IDEO, Innovation of Strategyzer & Strategy of McKinsey

12. Congratulations
You are ready to Scale your Product