this slide contains very basic understanding of Entrepreneurship and few sucess Entrepreneur story of Assam, India

1. Entrepreneur, Enterprise
and Entrepreneurship
PRESENTED BY
Biprangshu Bhattacharjee
Dipika Purakayastha
Dipankar Dutta
Debasweta Bhowmik
Himadri Deka 1

2. Entrepreneurial spirit is
characterized by innovation
and risk-taking.
2

3. ENTREPRENEUR
“Entrepreneurs are simply those who understand
that there is little difference between obstacle and
opportunity and are able to turn both their
advantage.”
--Niccolo Machiavelli
The term entrepreneur has been derive from the French
word “entreprenere” means to undertake a business
venture.
3

4. ENTREPRENEUR
An entrepreneur is an individual who creates a new
business, bearing most of the risks and enjoying most of the
rewards.
The entrepreneur is commonly seen as an innovator and as
a business leader.
Entrepreneurs tends to be good at perceiving new business
opportunity.
4

5. DIFFERENCE BETWEEN BUSINESSMAN AND
ENTREPRENEUR
5
Businessman Entrepreneur
Definition A businessman is an individual
who operates or starts a
business with the same old
business idea.
An entrepreneur is an
individual with an exclusive
idea to initiate and establish a
new venture.
Market state Market player Market leader
Market Makes his place in the market Creates a market
Risk factor Less Approximately high
Procedure Traditional/Ordinary Unconventional
Focus Profit Employee, customer, and
public

6. OOLLTA
The Revolutionary start up for commercial vehicles in Barak Valley

7. Early life
• Started his career from a hardware store in 1989
• Started working as a field worker in Sahara India
• Travelled around the country for more than 14 years
• Retuned to Home town and started Dani super Shop
• While working on his new venture, he was inspired
to start OOLLTA in 2017

8. 8
What motivated Mr. Sujit to start this
journey?
• While travelling he was inspired by Ola and Uber
• What this service could achieve like helping the people in need for this type of
service.
• He saw this service unified the price bracket
• Removed Haggling
• Removed the severe price difference due to individual owner creating their
own tariff.

9. 9
CHALLENGES FACED
• When he initially thought of executing the idea, he first stumbled upon the
biggest hurdle i.e. investment. He realised maybe this is the reason, few others
only tried to do what he has taken up as a challenge to help provide an easy to
use cab service in our valley. With his determination and detailed planning, he
was able to optimise the problem and found a solution to gather funds for its
app.
• The second problem was there was not a single cab driver in Barak valley, or
commercial vehicle in Barak valley, all private vehicles were outsourced for
commercial purposes.

10. 10
CHALLENGES FACED
• The third problem was lack of internet connectivity or the basic education to opt and use one.
Rarely a driver used to have a smartphone with him. So, initially he had to provide every driver a
smartphone, recharge their internet packs, and train them to use the device. He provided
regular classes for the drivers to make them acquainted with the system.
• Like the drivers, many people of Barak valley also didn't possessed a smartphone, which posed a
serious blow to the company’s customer acquisition plan. Mr. Sujit Saha did not backdown, he
took up the challenge, and found a way to reach to those customers too. The solution what he
came up was, he made an upgrade to the exiting app, now people can book a cab through SMS,
which was a very simple yet powerful solution. This enabled the service to penetrate deep into
our area, where there is lack of smartphones, you only need a normal feature phone and you
can still book an OOLLTA.

11. 11
FUTURE PLANS
• His next aim is to spread this service out of Barak valley.
• They have already started their service in Jaipur, Kota, Delhi, Guwahati, Kolkata, Lucknow. He
plans to take one of the thrones of cab service provider in India.
• Mr. Sujit also plans to start a food delivery app named BHUKKAR in Barak valley, which will be
available
• He says though his app will provide delivery from different restaurants, he is also planning to
launch a section in it called GHINNI Kitchen on the same platform as OOLTA.
• Here, he will be providing employment to local house wives who wish to earn and be
independent. Through our program, we will create employment and women empowerment and
the people of Barak Valley can enjoy home-made, safe and healthy foods. This will be a boon for
outstation students and people, who crave for homemade food.

12. MM.DD.20XX
ADD A FOOTER
12

13. Want to become an Entrepreneur!! but WHY?
13
Their creativity doesn’t fit the corporate environment.
They want a lifestyle that isn’t bound to nine to five.
They’re passionate about learning.
Their ideas are unconventional.
They want to do new things.
They want to change the world

14. BHUGALI JOLPAN
Success Story
MM.DD.20XX
ADD A FOOTER
14

15. 15
• Bhugali Jolpan is one of the famous Assamese packaging food company
which provide all types of ethnic assamese snakes, breakfast items.
• Mr Ajit Sarma Baruah founded of this brand in the year 1997.

16. STARTING OF HIS JOUREY
16
• Like all other middle class job seeker he came to Guwahati and start
working in a Private office.
• He found that the Assamese traditional food items that he used to bring as
lunch were very much relished by his colleagues in the office. This gave
him the idea of a full-fledged business plan.
• During that period, the system of small sized food packets were not much
prevalent in Assam.
• As a part of market survey he start to packed some food items like rice
floor( Pithaguri) and pitha( snack) which he bring from home and sell to
some local vendors.
• Leave his JOB and apply for loan and start Business!!!!

17.  They are able to export their product
all over the world through e- shopping.
 Using hardcore marketing like
advertising in Doordarsan, Newspaper
and event sponsorship it occupy the
market demands.
 Received National Award in the year
2010 under MSME.
35+ Products
Currently Bhugali Jolpan is having more
than 35+ products and branches in almost
all over Assam like- Guwahati, Jorhat,
Dibrugarh Tinsukia, Nalbari, Tezpur etc.
MM.DD.20XX
ADD A FOOTER
17

18. The entrepreneurial
LIFE CYCLE
18
Test Ideas:
 This is the stage where you have one or more ideas and wish
to get a quick sense of which ideas are worth exploring
further
 Design your idea into a business
 Market Research
 Make proper business plan
Focus on an opportunity:
 Select your best idea.
 Prepare Business Plan
 Risk Analysis or Risk forecasting
Commit Resources:
 Plan to fully start the business
 Build the team need to run your business.
 Business Capital Management

19. MARKET ENTRY
19
Full Market Entry:
You have at least the first version of your new product.
Build your credibility
SELL !!!!! All focus must be on selling
Grow:
Business is capturing the market
Customer are aware of your products
Operations are increasing and head counting are also increasing.
You must practice professional management practice and processes.
Sell the business
Try to acquire more business to grow your brand
Or merge with others
Take professional advice and make sure it is the right move for you.

20. A VENTURE TYPICAL LIFE CYCLE

21. What books should an entrepreneur
read?
21
Is it necessary to read and study more to become an successful
Entrepreneur? NO
Knowledge is power, the best way to pass on knowledge is through
books.
Books are the door way to unknown, and a way to learn and
experience something you have never done. Books encourage self-
educating, self-improvement, and success.

22. What books should an entrepreneur
read?
22
Entrepreneur are suggested to read books to know about marketing
secrets, as well as develop the necessary skills and get new business
ideas and motivation.
Now a days many universities and colleges offer special course
related to Entrepreneurship.

23. BHIM VITA
Success Story
23

24. STARTING OF HIS JOURNEY
24
 Bhim Vita is a baby food product from Majuli, Assam
 Mr Indukalpa Bharali owner of this firm named Sristi
Industrial Park, Majuli
 In the year 2004 he came with a totally new product Bhim
Vita
 He invented the recipe i.e. Dry banana + rice floor + green
gram + natural flavor ( no preservative)
 After consultation with Assam Agriculture University, Jorhat
& NERIST , Jorhat he launched the final product in the
market.

25. 25
 His product is now available all over Assam
 Received many Govt. award and recognition
 Now Bhim Vita is marketed my Assam hut, Bengaluru in all over
India

26. ENTERPRISE
26
 An enterprise is nothing but a Business
organization.
 It provides goods and services.
 But it is most often associated with
entrepreneurial ventures. People who
have entrepreneurial success are often
referred to as “enterprising.”

27. ENTREPRENEURSHIP
27
• Entrepreneurship is the ability and readiness to develop, organize and run
a business enterprise, along with any of its uncertainties in order to make
a profit.
• In economics, entrepreneurship connected with land, labor, natural
resources and capital can generate a profit. The entrepreneurial vision is
defined by discovery and risk-taking and is an indispensable part of a
nation’s capacity to succeed in an ever-changing and more competitive
global marketplace

28. IMPORTANCE OF
ENTREPRENEURSHIP
28
Creation of employment
Innovation
Impact on society and community development
Increases standard of living
Support continuous research and development

29. CHARACTERISTIC OF
ENTREPRENEURSHIP
Ability to take risk
Not all entrepreneurs are
successful.
Visionary and leadership skill
Open minded and up-to-date.
Know your product.
Good behavior 29

30. SANJUKTA
DUTTA
SUCCESS STORY

31. 31
FROM TECHIE TO FASHION
DESIGNER

32. EARLY LIFE
32
 Born and brought up in Assam.
 She did her Bachelors of Engineering from Assam Engineering College
in 1995.
 Joined the Public Works Department (PWD) of the Government of
Assam as an Assistant Engineer.

33. A HUMBLE
START
She started with a seed capital of 15 lakh
and only three looms.
Today Sanjukta’s Studio has grown to
more than 100 looms.
In 2013, she set up two hand-crafted units
in Guwahati.
33

34. TURNING POINT FROM
ENGINEER TO FASHION
Since childhood, Sanjukta had a love
for the Mekhala Chador.
She resign from her job.
Started a weaving unit in Guwahati in
January 2012 to design Mekhala
Chador.
34

35. PRESENT SCENARIO
35
Sanjukta’s Studio sells 500 sets of Mekhala
Chador per month with range of 10,000- 80,000.
Earn revenue of Rs 1.5 crore in the last fiscal
year.

36. 36
Strategic Plans
 Digital Marketing.
 Creative Designs.
 Wide Varieties.
Sanjukta Dutta – The Community Benefactress
• Sanjukta’s Studio supports over a hundred families of artisans.
• Sanjukta motivated the artisans to be a part of her endeavor.
• Sanjukta herself is working with 63 female Assamese artisans.

37. SOCIAL
ENTREPRENEURSHIP
37
• It is an approach by individuals, groups, start-up companies or
entrepreneurs, in which they develop, fund and implement solutions
to social, cultural, or environmental issues
• Social entrepreneurs, however, are either non-profits, or they blend
for-profit goals with generating a positive "return to society".
Therefore, they use different metrics.

38. SOCIAL
ENTREPRENEURSHIP
38
• Social entrepreneurship typically attempts to further broad social,
cultural, and environmental goals often associated with the voluntary
sector in areas such as poverty alleviation, health care and community
development.

39. ENTREPRENEURS INITIATE
AND SUSTAIN THE
PROCESS OF ECONOMIC
DEVELOPMENT IN THE
FOLLOWING WAYS
 Capital formation
 Improvement in per capita income
 Generation of income
 Balanced regional development
 Improvement in living standard
 Economic independence
 Backward and forward linkage 39

40. IMPACT OF COVID-19 ON
ENTREPRENEURSHIP
40
In the face of the global COVID-19 pandemic, entrepreneurs have to
face a new reality: that it is not only a huge sanitary and health crisis
affecting millions, or even billions, of people across the world. This is
also provoking an unprecedented downturn in the global economy.
Nevertheless, there are two positive thoughts we should always keep in
mind--
Entrepreneurs are fighters; by nature optimistic and resilient. They
will overcome this difficult period because it is in their DNA to bounce
back.
Every crisis has an end point. And this will be the cue for
entrepreneurs to undertake something new.

41. FINDING OPPORTUNITIES AMID
THE CRISIS: AGILITY IS CRUCIAL
41
Some new-born entrepreneurs and start-ups have been more
opportunistic during the pandemic, pivoting their businesses through
some kind of “repurposing” and redirecting existing knowledge, skills,
people and networks to new needs that have emerged. From start-ups
and individuals producing and selling face masks and shields to their
local communities to local taxi start-ups turning into grocery delivery
companies, the nature of innovation is often incremental but, at the
same time, essential for survival and adapting to our “new normal”.

42. BYJU’S
SUCCESS STORY
The success story of an engineer who helped people crack entrance exams.

43. OVERVIEW
43
BYJU’S is India’s largest education company and the creator of India’s
most popular K-12 learning app, which offers highly adaptive, engaging,
and effective learning programs for students.
The India-based mobile learning app, created by Byju Raveendran—a
teacher by choice and entrepreneur by chance—is now used by more
than 15 million students and has 900,000 paying subscribers.

44. THE GOAL OF BYJU’S
44
The primary goal of BYJUs is to bridge the gap between the
Indian education system and help the students fall in love with
what they learn.
It is trying to create a situation where students take the
initiative of learning instead of content being spoon-fed to
them in order to gain more score which happens in 99 percent
of the cases in the country.

45. TARGET AUDIENCE
45

46. UNDERSTANDING ITS
BUSINESS MODEL
46

47. CHALLENGES FACED
47
• Converting the students to paid subscribers after
the free trial ends is a major challenge for BYJU’s.
• The company is also working towards expanding to
other English speaking countries, and finding
suitable partners to assist with this expansion is the
second challenge.

48. FUTURE PLANS
48
For expansion in international markets, Raveendran
said it plans to launch a digital learning app aimed at
kids in several English-speaking markets.

49. BYJU’S- GROWTH
49
• BYJU’s as a startup is pretty innovative and has
garnered massive success in the market.
• The company has captured the Indian market and
has established its presence in the Middle East as
well.
• The company also tied up with Disney to launch an
early learning app for classes 1-3.

50. THANK YOU