This is a presentation which tells what start ups and entrepreneurs are and lists some of the indian start ups.

1. What are start ups ?
Start ups refer to the establishment of a new
business. The term “startup” has been bandied
around with increasing frequency over the past
few years to describe scrappy young ventures, hip
apps and huge tech companies. But what is a
startup, really ?
A startup is a company working to solve a
problem where the solution is not obvious and
success is not guaranteed.

2. Who is an entrepreneur ?
An entrepreneur is a person who organizes and manages
any enterprise , especially a business, usually with
considerable initiative and risk.
And , entrepreneurship is the process of starting a
business or other organization. The entrepreneur
develops a business model, acquires the human and
other required resources, and is fully responsible for its
success or failure.

3. Type of startups
As per Steve Blank, business startups are of six types and they are follows :
1. Lifestyle Startups (Work to Live Their Passion) : On the California coast where I live,
lifestyle entrepreneurs are like surfers, teaching surfing lessons to pay the bills so they can
surf some more. Lifestyle entrepreneurs live the life they love, work for no one but
themselves and pursue their personal passion. The Silicon Valley equivalent is the
journeyman coder or Web designer who loves the technology and takes coding and U/I jobs
because it is a passion.
2. Small-Business Startups (Work to Feed the Family) : The overwhelming number of
entrepreneurs and startups in the U.S. today are still small businesses. This category consists
of grocery stores, hairdressers, consultants, travel agents, Internet commerce storefronts,
carpenters, plumbers, electricians, etc. They are anyone who runs his or her own business.
Small-business entrepreneurs work as hard as anyone in Silicon Valley. They hire local
employees or family. Most are barely profitable. Most small businesses are not designed for
scale — the owners want to own their business and feed the family. Their only available
capital is their own savings, what they can borrow from relatives and banks. Small-business
entrepreneurs don’t become billionaires and don’t make many appearances on magazine
covers. But in sheer number, they are infinitely more representative of “entrepreneurship”
than entrepreneurs in other categories—and their enterprises create local jobs.

4. 3. Scalable Startups (Born to Be Big) : Scalable startups are what Silicon Valley entrepreneurs
and their venture investors aspire to build. Google, Skype, Facebook and Twitter are just the
latest examples. From day one, the founders believe that their vision can change the world.
Unlike small-business entrepreneurs, their interest is not in earning a living but rather in creating
equity in a company that eventually will become publicly traded or acquired, generating a multi-million-
dollar payoff.
Scalable startups require risk capital to fund their search for a business model, and they attract
investment from equally crazy financial investors – venture capitalists. They hire the best and the
brightest. Their job is to search for a repeatable and scalable business model. When they find it,
their focus on scale requires even more venture capital to fuel rapid expansion.
4. Buyable Startups (Acquisition Targets) : In the past five years, the cost and time required to
build Web and mobile apps has plummeted. You can get to product/market fit and a million users
with $100,000 to $1 million. Many of these startups bypass traditional VCs by using crowd or
angel funding. In some cases, while they might be able to build a billion-dollar business, the lack
of traditional venture-capital investors (and nosebleed valuations) takes away the pressure of the
“swing for the fences” liquidity goals. This class of startup is likely to be sold to a larger company
for $5 million to $50 million. The founders and investors walk away with millions but not billions.

5. 5. Social Startups (Driven to Make a Difference) : Social entrepreneurs are no less ambitious,
passionate or driven to make an impact than any other type of founder. But unlike scalable startups,
their goal is to make the world a better place, not to take market share or to create to wealth for the
founders. They may be organized as a nonprofit, for-profit or hybrid.
6. Large-Company Startups (Innovate or Evaporate) : Large companies have finite life cycles. And
over the past decade, those cycles have grown shorter. It’s already becoming clear that lean startup
practices are not just for scalable and buyable startups.
Corporations have spent the past 20 years increasing their efficiency by driving down costs. But
simply focusing on improving existing business models is not enough anymore. Almost every large
company understands that it also needs to deal with ever-increasing external threats by continually
innovating. To ensure their survival and growth, corporations need to keep inventing new business
models. This challenge requires entirely new organizational structures and skills.

6. Major Indian startups
The Indian startup story continues to grow as the year comes to an end.
With quite a lot of emerging startups in the country, there is hope and
promise for a lot of product innovators to make opportunities for
themselves and many others by creating great products and services
within the Indian market.
I have made this presentation where I am showcasing some real players
who have created great traction and made buzz within the industry so far.
Global eyeballs are certainly on the Indian startup market, with a lot of
foreign investors, VCs, and even institutions betting big on this market.
What is the reason that these domestic startups are succeeding?
As per this Economic Times article, Ravi Gururaj, chairman of the Nasscom
Product Council, said that the strategy of targeting domestic players will
benefit these startups, as international rivals do not understand the
nuances of India.
"Until now, the domestic market has been a sleeping giant," said Ashish
Gupta, senior managing director at Helion Venture Partners. "Things have
changed."

7. Nanobi Analytics
India's first Analytics App store, with Mahesh Ramakrishnan
as its founder, they have seed capital INR 7 million and a
target revenue of INR 2.5-5 billion by 2014-15. It helps 36
million small and medium businesses with low cost
analytics. In April, the first product was rolled out and Nanobi
signed up Cafe Coffee Day as one of its first customers. The
startup charges enterprises between Rs. 1,500 and Rs. 20,000
for an analytics application.

8. Exotel
This telephony startup looks quite promising and is on the radar as they
have simplified telephony for Indian firms with their software offering
virtual call center for SME's. Co-Founded by Shivakumar Ganesan, Ishwar
Sridharan, Vijay Sharma this startup has a target revenue of INR 4 billion
by 2013-14. Some of their customers include Redbus.in, Zivame among
others. Exotel helps firms by offering cloud telephony through a single
mobile number which can be routed to various mobile phones, to help
firms deploy customer service via different people but with the firm
having just one number. A mobile number or a toll free number can be
bought online by a customer for a prepaid credit of INR 6000 for a quarter.

9. iTiffin
iTiffin, a venture that delivers healthy meals, is a one year old Bangalore
based startup founded by Tapan Kumar Das and Ryan Fernando with one
of the well known cricket prodigy Robin Uthappa's backing. The food
startup which has mostly served the bachelors as well as the aam admi
has designed recipes accordingly that are as tasty, as they are healthy.
With this the firm is also set to launch meals for diabetics and heart
patients. The company that has already around 10,000 orders a month has
started offering custom-made lunchboxes to schoolchildren in an
educational institution that is part of a national school chain located in
North Bangalore. The vegetarian lunches are priced from 1,750 a month,
while non-vegetarian ones are priced from Rs 2,500. The company, which
is targeting revenue of about 2 crore this fiscal year, offers dinner plans as
well.

10. Mera Medicare
‘Mera Medicare’ , a startup by Madhu Khandelwal , is a unique business
model which has potential to revolutionize healthcare industry by
changing the way customers and healthcare professionals interact with
each other. Mera Medicare provides an effective-tail platform to both
healthcare professionals and customers while solving their key challenges.
Mera Medicare enables registered customers to get the prescription or
non-prescription medicines at their doorstep just by few clicks while
cutting down the medical bills by 30-40%. Mera Medicare enables
registered healthcare professionals to expand their business and get new
customers without much effort. In some cases, it might cut down capital
investment of setting up the business by 60-70%.
‘Mera Medicare’ is a perfect blend of experience, knowledge and passion.
As a team Mera Medicare has more than 50 years of experience.

11. Re:Char
Founded by Jason Aramburu, re:char has been working feverishly
since its inception in 2008 to help farmers get better yields from
their crop and supplement their income through biochar
production. The farmers in Western Kenya had been battling the
increasing costs and expensive fertilizers that eat away more than
50% of their income. They have been looking for effective means to
increase the production without bearing the burden of high costs.
Re:char came to aide with an affordable solution to this
predicament by bringing in a scalable unit that is capable of
generating biochar or charcoal fuel. With their continued efforts
and effective collaboration, they have been able to help more than
700 farmers with low cost fuel options.
The delivery of finished kilns to Kenya has been a challenge due to
lack of transportation and infrastructure. Re:char has planned an
on-site set-up to mitigate the challenges so that they can cater to
the Kenyan market more effectively.

12. Intruo
When Vishwas Goel and Abhishek Agarwal came back from the US in 2011, they were
shocked at the quality of services in India. The duo tried hiring carpenters, electricians,
plumbers to get things fixed in their rented house but the service was extremely
unreliable. Later in 2013, the duo started building their own house in Bangalore and
began exploring interior designers. Along the way, they found that there was really no
good way for someone to discover a good interior designer or carpenter.
Since then, the duo has interviewed close to 200 homeowners and discovered that
close to 80% households are unhappy with their interior expert. “There is no place
where one can read reviews about any of the home interior experts. Similarly, there is
nobody who can provide a guaranteed satisfactory service for a user. As a homeowner, I
was willing to spend a lot of money for doing interiors of my home but I am still
unsatisfied with the result,” says Vishwas.
Sensing this pain point of homeowners, Vishwas dived into the entrepreneurial pool
with Intruo to improve the quality of services in this sector in India. Intruo is a research
and reviews platform for all your home interior needs. “We are the best way to hire an
interior designer, carpenter, painter and/or architect for your home interior needs,”
adds Vishwas.
Prior to Intruo, Vishwas worked with search giant Google for more than seven years
along with a stint at Walmart Labs, while Abhishek was an engineering manager at a
startup in the US.