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By:Prakhar NigamPritish SareenPGDM (2012-14)
Innovation• Innovation – iPhone, Stick-up Notes• Innovation vs. Invention• Innovation vs. Improvement                     ...
CASE STUDY:ITC e-Choupal
ITC-International Business Division Challenge: •Global Competition- Cargill, Mitsubishi, ConAgra •Highly Volatile    - For...
Approach to Challenge
Step 1- Blowing Up Old Business Model               •Innovation over Efficiency               •Question all Assumptions   ...
Step 3- Innovations in Play •Reverse the Transaction- Empower the Farmer •Unbundle the Bundled   - Free Flow of Price Info...
E-Choupal                                  Business ModelSource: knowledgecommission.com
Value Chain Cost Analysis                        FIRM INFRASTRUCTURESUPPORT           HUMAN RESOURCE MANAGEMENTACTIVTIES  ...
Role of ManagerMr. Sivakumar’s Role:• Idea Generation Stage-   -Facilitating over ordering   -Involve everyone   -Look out...
Innovation Measurement            Innovation MeasurementSource- BCG Innovation Survey
INNOVATION MEASUREMENT             Case Analysis : Tata Innometer  • Initiative of Tata Group Innovation Forum            ...
Innometer ReportSource: tataquality.com/innometer
Role of Educational Institutes                          Research                       • Interdisciplinary                ...
THANK YOU !• Questions ?
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Team no 46 pritish prakhar

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Team no 46 pritish prakhar

  1. 1. By:Prakhar NigamPritish SareenPGDM (2012-14)
  2. 2. Innovation• Innovation – iPhone, Stick-up Notes• Innovation vs. Invention• Innovation vs. Improvement 2
  3. 3. CASE STUDY:ITC e-Choupal
  4. 4. ITC-International Business Division Challenge: •Global Competition- Cargill, Mitsubishi, ConAgra •Highly Volatile - Foreign Exchange Fluctuations - Government Policies - Perishable nature of Commodities •Unfavorable risk return ratios •Low MarginsY C Deveshwar: “ITC wants to create a high-quality low-cost fulfilment channel for rural India”
  5. 5. Approach to Challenge
  6. 6. Step 1- Blowing Up Old Business Model •Innovation over Efficiency •Question all Assumptions Step 2- Strategy as Symphony •Idea Generation- Team of 32 and Field Experts •Methodology Shift- Presentation to Brainstorming •Focus Shift- Commodity to Servicing •Project Symphony- - CRM(Customer Relationship Management) Initiative - Farmers & Supply Chain Initiative (Choupal) - Risk Management Initiative - Learning InitiativeSource: “Making Breakthrough Innovation Happen” by Porus Munshi
  7. 7. Step 3- Innovations in Play •Reverse the Transaction- Empower the Farmer •Unbundle the Bundled - Free Flow of Price Information - Transaction •Co-opt IntermediariesSource: “Making Breakthrough Innovation Happen” by Porus Munshi
  8. 8. E-Choupal Business ModelSource: knowledgecommission.com
  9. 9. Value Chain Cost Analysis FIRM INFRASTRUCTURESUPPORT HUMAN RESOURCE MANAGEMENTACTIVTIES TECHNOLOGY DEVELOPMENT PROCUREMENT INBOUND OPERATIONS OUTBOUND MARKETING SERVICE LOGISTICS LOGISTICS & SALES PRIMARY ACTIVITIES •Cost limited to Operations, Outbound Logistics, Procurement and Technology
  10. 10. Role of ManagerMr. Sivakumar’s Role:• Idea Generation Stage- -Facilitating over ordering -Involve everyone -Look outside• Idea Development Stage- -Symphony of ideas over reductionist logical steps -Capture the latent value• Idea Dissipation Stage- -Combat Dilution -Enrolling Stakeholders- Prototype (Give proof), Push ProgrammeSource: “Making Breakthrough Innovation Happen” by Porus Munshi
  11. 11. Innovation Measurement Innovation MeasurementSource- BCG Innovation Survey
  12. 12. INNOVATION MEASUREMENT Case Analysis : Tata Innometer • Initiative of Tata Group Innovation Forum Innometer Innovation Innovation Process CultureSource: tataquality.com/innometer
  13. 13. Innometer ReportSource: tataquality.com/innometer
  14. 14. Role of Educational Institutes Research • Interdisciplinary • Business Engagement Building transformational Outreach Education Leaders • Publications • Special Electives • Industry Institute Partnership • Onsite WorkshopsSource: isb.edu/clic
  15. 15. THANK YOU !• Questions ?

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