2. 2
SIAPAKAH ORANG KAYA ITU ?
Di Amerika 99 % orang kaya berasal dari 4 kategori:
•74 % -nya adalah Wirausaha (teknoprener)
•10 % -nya adalah Execitive senior
•10 % -nya adalah Dokter, Pengacara,Artis &
Profesional lain
• 5 % -nya adalah Salesman dan konsultan penjualan dll
• 1 % -nya adalah Warisan, Olah Ragawan
•Di Indonesia ???? (koruptor mungkin hehehe)
3. Cycle of LifeCycle of Lifefrom Lab to Marketfrom Lab to Market
AET
Production
Aging/DecaAging/Deca
yy
Time (Years)Time (Years)00 66
LevelofLevelof
Research(LabScaResearch(LabSca
Patent
Prototype
PublicationPublication
InnovationInnovation
ResearchResearch
BusinessPlan
Market
4. PBM & Kewirausahaan
• Output: menguasai, memahami knowledge
terkait dg materi matakuliah
• Outcomes: memiliki jiwa wira usaha, punya
ketrampilan dasar berwirausaha terkait dg
materi matakuliah, punya motivasi
berwirausaha
• Impact: mampu berwirausaha sesuai bidang
materi matakuliah, mensejahterakan masyrkt
5. The Enterprising Student
Sprinkling of
Behaviour Support
Sprinkling of
Behaviour Support
Sprinkling of
Behaviour Support
Frank
N.
Stein
Market
Model
Market
Model
Small (independent)
Business Leg
Small (independent)
Business Leg
Small (independent)
Business Leg
Corporate Venturing LegCorporate Venturing LegCorporate Venturing Leg
Business Plan
Gut
Heroic
Heart
Add-onsAdd-ons Project Mgt.Project Mgt.
Instructional Explicit
Knowledge Ingestion
Instructional Explicit
Knowledge Ingestion
Instructional Explicit
Knowledge Ingestion
Business (Myopia)
Focus
Business (Myopia)
Focus
Business (Myopia)
Focus
Functional
Arms
Functional
Arms
New Venture
and Growth
Arms
New Venture
and Growth
Arms
Rational, Reductive,
Objective, Corporate,
Information Processing
Brain
Rational, Reductive,
Objective, Corporate,
Information Processing
Brain
Rational, Reductive,
Objective, Corporate,
Information Processing
Brain
The dominant model of the entrepreneur being taught
‘Towards the Entrepreneurial University’, Gibb (2006)
6. The Enterprising Student
You
or
Me? Globalised World of
Uncertainty / Complexity
Globalised World of
Uncertainty / Complexity
Entrepreneurship
Values
Strategically
Intuitive
Gut
Rich Growth Of Entrepreneurial AttributesRich Growth Of Entrepreneurial Attributes
Emotional IntelligenceEmotional Intelligence
Capacity for
Experiential Ingestion
(tacit knowledge)
Capacity for
Experiential Ingestion
(tacit knowledge)
Conative
Affective
And Cognitive
Learning
Conative
Affective
And Cognitive
Learning
Vision and Feel for
‘Way Of Life’
Vision and Feel for
‘Way Of Life’
Holistic Management Arm
(Know How)
Entrepreneurial
management
in different
contexts’
Entrepreneurial
Organisation Design
and Development
Ideas
Harvesting
and
Evaluation
Project
Management
Trust building
Relationship
Arm (Know
Who)
Trust building
Relationship
Arm (Know
Who)
Towards an appropriate model for entrepreneurial teaching
‘Towards the Entrepreneurial University’, Gibb (2006)
9. BEE4613 Technopreneurship
TechnopreneurTechnopreneur
• They are entrepreneurs who usedThey are entrepreneurs who used
“technology” as their driven factor“technology” as their driven factor
inin transforming resources intotransforming resources into
goods and servicesgoods and services, creating an, creating an
environment conducive toenvironment conducive to
industrial growth”…industrial growth”…
10. Produktif, Inovatif, & kreatif
• InnovationsInnovations areare notnot
confined to tangibleconfined to tangible
productsproducts but alsobut also includeinclude
services and processes.services and processes. TheThe
continuous improvement incontinuous improvement in
financial sectorfinancial sector
11. Teknoprenersip= teknowirausaha
• Menguasai , menekuni dan Memanfaatkan
ipteks & ICT untuk berwirausaha
• Dengan tujuan agar lebih : efektif, efisien,
bernilai tambah, berdaya saing, laku jual, dan
menguntungkan
• Output: memahami, menguasai, ipteks
relevan
• Outcomes: trampil menggunakan,
• Impact: memanfaatkan untuk berwirausaha
12.
13. PBM
• PBM harus bermuara kepada teknoprener
• Merubah orang bergengsi menjadi berfungsi,
• dari konsumtif menjadi produktif
• Dari pengguna menjadi pencipta
• Dari pembeli & pembual menjadi penjual
• Dari teoritisi menjadi praktisi
• Dari kutu buku menjadi pencipta, penulis buku
• Dilayani menjadi melayani
• Pasif ke proaktif, kreatif, inovatif
14. Mbuat tujuan
• ABCD
• SMART
• Setiap materi sub topik dari mata kuliah,
pasti dapat di teknoprenersip-kan
• Beaya kuliah, harus mempunyai return,
revenue, keuntungan yang jelas
• Pendidik= motivator, provokator, inisiator,
inspirator
15. metode
• Ceramah thok = no way wae lah
• Disarankan kombinasi dari: R&D, inquiry,
FGD, studi kasus, kajian lapangan, pembuatan
artikel, perencanaan kerja, Problem BL,
Contextual TL, Creativity BL, teaching factory,
benchmarking, kerjasama dudi
• Praktek lapangan, praktek bengkel/lab,
memproduksi sesuatu , Dg memanfaatkan
sentuhan teknologi jg ICT, Sesuai perbedaan
individu peserta didik
18. The Enterprising Student
Student journey to entrepreneurship
Key phases in venture creation – may not be completed sequentially
Learning ‘why’ triggers
• Interest, curiosity
• Planned learning
• Response to opportunity
• Recognition of emergent or
current need
• Perception of information,
knowledge or resource gap
Learning what
Personal
• Managing multiple priorities
• Interpersonal relationships
• Self-efficacy
Functional
• Innovation
• Marketing & selling
• Planning & managing finance
• Computing & digital media
• Intellectual property & law
Learning sources
Who
• Mentors & advisors
• Customers & suppliers
• Peers & entrepreneurs
How
• Course based
• Events & workshops
• Experiential & discovery learning
• E-learning, Internet
• TV, books
‘Pull’ learning
Idea
generation
Opportunity
investigation
Planning Resource
gathering
Product/
Service
development
Customer
acquisition
Early
trading
19. media
• Bengkel, lab, tempat kerja, du/di, pasar
• Koran, advertensi/iklan, artikel, majalah
• Web, internet , ICT dll.
• Video clip, gambar
• Speciment, mock-up, model, contoh
nyata
20. evaluasi
• Tidak hanya knowledge (check-point)
• Menekankan pada perancangan, penerapan
dan inovasi produk jg pelayanan pasar
• Melalui penugasan, pembuatan rancangan
bangun, perancangan produksi, perancangan
penerapan, sistem dll.
• Berupa paper, artikel, makalah, proposal
• Video klip, software dll.
30. BEE4613 Technopreneurship
Source: David H.Holt. Entrepreneurship. NewSource: David H.Holt. Entrepreneurship. New
Venture Creation Englewood Cliffs, NJ: Prentice-Venture Creation Englewood Cliffs, NJ: Prentice-
Hall 1992, p.5Hall 1992, p.5
Menger’s Model of Value-Added Transformation of
Resources
