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CIBC Presents Entrepreneurship 101 - Course Introduction 2009/10


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Get introduced to MaRS' lecture series for up-starts: CIBC Presents Entrepreneurship 101.

Speaker: Tony Redpath
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Published in: Business, Technology
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CIBC Presents Entrepreneurship 101 - Course Introduction 2009/10

  1. 2. ` Introduction to Entrepreneurship 101 Presented by: Tony Redpath , Allyson Hewitt & Jennifer R. White MaRS Discovery District 30 September 2009
  2. 3. What is Entrepreneurship? <ul><li>An Entrepreneur : </li></ul><ul><li>one who undertakes </li></ul><ul><li>A Social Entrepreneur : </li></ul><ul><li>Recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change </li></ul><ul><li>Key Distinctions : </li></ul><ul><li>Business entrepreneur = profit and return & for profit structure </li></ul><ul><li>Social entrepreneur = impact, profit & return & legal structure </li></ul>
  3. 4. What can MaRS do to help you …? <ul><li>We can’t create entrepreneurs – that desire is something that has to come from you. </li></ul><ul><li>What we can do is to help give you the tools that will help you harness and direct your entrepreneurial drive. </li></ul>
  4. 5. Who are we? <ul><li>Dr. Tony Redpath, Vice President Partner Programs for MaRS ( </li></ul><ul><li>Jennifer R. White, Social Entrepreneur in Residence </li></ul><ul><li>Allyson Hewitt, Director, Social Entrepreneurship at MaRS </li></ul><ul><li>The speakers </li></ul><ul><li>The MaRS team </li></ul>
  5. 6. Course Philosophy <ul><li>The course will follow a logical path through various topics relevant to starting a business </li></ul><ul><li>The course is aimed at two groups: </li></ul><ul><li>*science / engineering / medical researchers either in a university or hospital lab or in the private sector </li></ul><ul><li>*social entrepreneurs </li></ul><ul><li>The course will be of much greater value if you have a business/social case ( idea?) in mind </li></ul>
  6. 7. Three Threads <ul><li>1) Lectures on specific topics (intellectual property, marketing etc.) </li></ul><ul><li>2) Lectures from entrepreneurs telling their story – “Lived It” Stories (tales from the trenches) </li></ul><ul><li>3) The UpStart competition </li></ul>
  7. 8. Course Outline <ul><li> 1. Introduction </li></ul><ul><li>2. Starting a business </li></ul><ul><li>3. Selling your products, your ideas, </li></ul><ul><li>yourself </li></ul><ul><li>4. Business management </li></ul><ul><li>5. Raising money </li></ul><ul><li>6. Building a team </li></ul><ul><li>7. The pitch </li></ul>
  8. 9. Introduction <ul><li>Sept 30 th Introduction to the course </li></ul><ul><li>Oct 7 th “Lived It” lecture: </li></ul><ul><ul><li>Harry Rosen </li></ul></ul><ul><li> Founder of Harry Rosen Inc. </li></ul><ul><li>Oct 14 th Different types of Entrepreneurship </li></ul><ul><li>Oct 21 st Intro to technology commercialization / business creation </li></ul>
  9. 10. Starting a business <ul><li>Oct 28 th Basic nuts and bolts of starting a company </li></ul><ul><li>Nov 4 th Building a Business Model </li></ul><ul><li>Nov 11 th Negotiations </li></ul><ul><li>Nov 18 th “Lived It” lecture : </li></ul><ul><ul><li>Steve Croft & Mark Bachman </li></ul></ul><ul><ul><li> Better the World </li></ul></ul>
  10. 11. Selling your products, your ideas, yourself <ul><li>Nov 25 th Product Development </li></ul><ul><li>Dec 2 nd “Lived It” lecture : </li></ul><ul><ul><li>Jed Emerson - Uhru Capital Management </li></ul></ul><ul><li>Dec 9 th Selling yourself –resume and interview skills </li></ul><ul><li>Dec 16 th Introduction to Marketing </li></ul><ul><li>break for the holiday season </li></ul>
  11. 12. Selling your products, your ideas, yourself … cont. <ul><li>Jan 6 th “Lived It” lecture: </li></ul><ul><ul><li>Michael McCain </li></ul></ul><ul><ul><li>President & CEO of Maple Leaf Foods </li></ul></ul><ul><li>Jan 20 th Basics of Marketing (1) </li></ul><ul><li>Jan 20 th Basics of Marketing (2) </li></ul><ul><li>Jan 27 th Use of Social Media </li></ul><ul><li>NB first stage of UpStart Competition starts in January </li></ul>
  12. 13. Business Management <ul><li>Feb 3 rd IP Management </li></ul><ul><li>Feb 10 th Budgeting </li></ul><ul><li>Feb 17 th Written tools for building a business </li></ul><ul><li>Feb 24 th “Lived It” lecture : TBD </li></ul><ul><li>NB Selection of top 12 UpStart entrants will be made by the end of February </li></ul>
  13. 14. Raising Money <ul><li>Mar 3 rd Terms of investments </li></ul><ul><li>Mar 10 th What do Investors Look for ? </li></ul><ul><li>Mar 17 th “Lived It” lecture : </li></ul><ul><ul><li>Bill Young - Social Capital Partners </li></ul></ul>
  14. 15. Building a Team <ul><li>Mar 24 th Human resources management </li></ul><ul><li>Mar 31 st The role of Boards, Advisory Panels, Service Providers </li></ul><ul><li>Apr 7 th Building Technology Teams / Building Sales Teams </li></ul><ul><li>Apr 14 th Generating Sales </li></ul><ul><li>Apr 21 st Creating and Developing a Sustainable Business </li></ul>
  15. 16. The Pitch <ul><li>Apr 28 th Building a pitch for your idea </li></ul><ul><li>May 5 th Up-Start competition </li></ul>
  16. 17. Communications <ul><li>Lecture reminders, biographies of upcoming speakers and short descriptions of the upcoming lecture will be broadcast by email to all attendees who have registered through the website </li></ul><ul><li>All lectures will be available on the MaRS website: </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>Join our Facebook Group </li></ul><ul><li>There is a weekly blog ( where you can ask questions </li></ul>
  17. 18. Additional resources <ul><li>Many speakers include references in their presentations, which can be checked on the video of the lecture that will be posted on the MaRS website </li></ul><ul><li>MaRS is about to launch a comprehensive package of reference materials for entrepreneurs, ranging from short articles on specific topics through to workbooks. These will also be available on the MaRS website. </li></ul><ul><li>Speakers are often willing to engage one-on-one after the lecture – if you wish to follow up with them, send an email to the course email address: </li></ul><ul><li>[email_address] </li></ul>
  18. 19. Links and online resources <ul><li>Videos - </li></ul><ul><li>Presentations - </li></ul><ul><li>Blog – </li></ul><ul><li>Twitter – Follow #ent101, </li></ul><ul><li>Facebook Group – </li></ul><ul><li>Weekly email – Register to get the email </li></ul><ul><li>Website – </li></ul>
  19. 20. Credit <ul><li>MaRS is not a degree granting institution – BUT in previous years we have had numerous requests for Certificates of Participation </li></ul><ul><li>This year we will offer certificates to those who have attended at least 21 of the 28 lectures </li></ul><ul><li>You will have to register your attendance – either sign the attendance sheet in person at the lecture, or online by viewing the posted lecture and commenting on the video, signed with your name. </li></ul>