Ekonomiks

1. Planning your
Business
Presented to the students of St. Joseph’s College
Presented by: Arnel O. Rivera
Professor, LPU-Cavite
http://www.slideshare.net/sirarnelPHhistory

2. What is Entrepreneurship?
• The practice of starting a new
business in response to identified
opportunities. (Onuoha,2007)
• It is the result of new industries or a
combination of new industries.

3. Kinds of Business
• Trading – buying and selling goods
without altering its form.
• Manufacturing – creating new products
out of raw materials.
• Service – sells services instead of
products

4. What is an Entrepreneur?
• A person who organizes, manages and
assumes the risk of a business or
enterprise (Sober,2009).

5. Things to Ponder………
When you reach an obstacle, turn it into
opportunity
Mary Kay Ash
CEO, Mary Kay Cosmetics
No one gets rich by working for someone.
Anonymous

6. What is a Business Plan?
• The business plan serves as a tool that
defines and explains your business’
operations, its goals and its strategies.
• Although the contents vary based on
the type of business, the required parts
of the business plan remain consistent.
(Smith,2004)

7. Why make a Business Plan
• Many entrepreneurs are intimidated by
the idea of writing a business plan. But,
the business plan is a strong business
tool, especially for the small business
owner. It provides you with every detail
about your business and allows you to
review the hard, clear facts that are
needed to make strong and successful
business decisions, even if it means
starting the business over.

8. Parts of a Business Plan
• Executive Summary
• Staff
• Operations
• Marketing
• Financials
• Appendix

9. Executive Summary
• The executive summary appears first in
the business plan but is often the last
to be created. This summary provides
a brief review of the information within
the plan. It quickly introduces the
business and its owners, identifies the
industry and target markets, and
identifies the competition.

10. Staff
• The staffing section identifies the
positions that are required to run the
business efficiently. It explains the
functions of each position and
ascertains the cost of each employee.
Employee costs include payroll,
benefits, training costs and other
expenses that are incurred as a result
of hiring the employee.

11. Operations
• The operations portion explains the
business’ operations in detail. This
includes information on the business’
location, the hours of operation, as well
as the tools and equipment that the
business needs to produce. It also
address specifics about maintaining the
property, such as zoning compliance,
utilities, taxes, building repairs and
monthly expenses..

12. Marketing
• In this section, you will include your
business’ list of products and services,
along with the consumer’s cost for
each. You will identify your target
market and explain the methods that
you will use to capture and retain those
customers, such as advertisement and
trade shows.

13. Marketing
• The marketing plan also includes details
about your business’ competition, its
strengths and weaknesses, and how
your business will counteract the
strategies of that competition. The
marketing section also includes
information about your business’
website, including how your business will
use the site, create traffic and protect
your customer’s information.

14. Financials
• This section should include, at
minimum, four financial statements.
These statements include the personal
financial statement, balance sheet,
income statement and cash flow
statement. Each owner must include
his own personal financial statement.
Therefore, if there is more than one
owner, there will be more than one
personal financial statement.

15. Appendix
• The appendix is the section that
validates the information that lies within
the business plan. This section
includes supporting documents, such
as tax returns, bank statements, lease
agreements, marketing research,
insurance policies and building
appraisals. The documents in this
section should be appropriately labeled
and appear in the order of reference.

16. Points to Consider….
• Developing your business plan requires
detailed consideration, plenty of research
and exceptional brainstorming.
• It may be easier to hire someone to write a
business plan for you. However, completing
the business plan yourself is more beneficial
for your business.
• If you complete your own business plan, you
will be better prepared to explain your
business, processes and address questions
about your business.

18. For questions , comments or if you want to
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