SlideShare a Scribd company logo
Andreas Kwiatkowski

a@kwiat.org

@kwiat
Urgent
ImportantLessimportant
Less urgent
Do first Schedule
Delegate Don‘t do
Die EISENHOWER-Matrix:
Ist diese Aufgabe dringend und wichtig?
http://de.slideshare.net/kwiat/todos-specification
„iPhone-App?
Mach ich dir an nemWochenende!“
❖ 1. Ideation:
❖ customer goal and benefit
❖ capabilities of your app
❖ 2. User Experience Design:
❖ non-visual, conversational
❖ identify use cases and results
❖ 3. User Interface Design:
❖ Flows: scripts, interaction variations
❖ Input: words with different meaning and intent
❖ Output: brief (one breath), conversation (first, then, finally)
❖ Moderation: prompt and guide users when needed, responses for the unexpected or errors
❖ 4. Development: voice app, backend
❖ 5. Test: works as imagined, feels natural, delivers value
❖ 6. Rollout: submission for approval, publication
Praktikum, Thesis?
Werkstudent(in), Festanstellung?
soundreply.com/careers

ak@soundreply.com
Your idea goes here.
– Steve Blank
„More startups fail from a lack of customers than
from a failure of product development.“
Eric Ries
The Lean Startup
Steve Blank
The Startup Owner's Manual
„The Lean Startup movement
isn't about spending less money
or just failing fast. It is a
methodology around the
development of a product.“
„A startup is a temporary
organization searching for a
scalable and repeatable business
model
under conditions of extreme
uncertainty.“
Lean Entrepreneurship
Build
MVP
Measure

Data
Learn

Ideas
Minimize Loop Time

Adjust/Pivot

Repeat
„Problem

Solution

Fit“
„Product

Market
Fit“
„Leverage
Engine of

Growth“
1. Niche & Customer

2. Problem & Size

3. Solution & Price



Continuously validate to
minimize risk.
“Get out of the building,
talk to customers.”
“Get something out the
door now and accept
failing as a positive
outcome of your
experiments.“
Andreas Kwiatkowski

a@kwiat.org

@kwiat
Read or listen & apply: bit.ly/FavoriteReadings

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