SlideShare a Scribd company logo
Culture of
awesome apps
Alina Bidnenko
Ciklum
Know users’ objectives
❖ How to app makes user happy?
❖ How to user use our app?
❖ Why user do this activity, task, operation?
❖ Why user do activity exactly in this way?
❖ Why user should choose your app, not
competitor one?
Know user’s mental model
❖ stop asking confirmation for saving
❖ use domain images instead of words on the controls
❖ think over data presentation
❖ think over additional flows
Know user’s type
Beginner Eternal middling Professional
Activity centered
design
User centered design
Know approaches
Data-
driven
design
System
design
…...
Only interrupt me if it’s important
❖ use toast instead of dialogs
❖ use “undo” pattern
❖ move less frequently using functions
deeper in the interface
Decide for me but let me have the final say
❖ autofill all possible fields
❖ create templates
❖ use dimention between words in
searching
❖ always use earlier entered data
Get to know me
❖ app should always learn
❖ app should always remember everything
It’s not my fault
Let user feel safely
❖ undo button
❖ always save entered data
Happy user
Don't stop on the
reached!
Literature
1. “The essential of interaction design”,
Alan Cooper
2. “Flow”,
Mihaly Csikszentmihalyi
3. http://developer.android.com/design/get-started/principles.html

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More UX in our life

  • 2.
  • 3.
  • 4. Know users’ objectives ❖ How to app makes user happy? ❖ How to user use our app? ❖ Why user do this activity, task, operation? ❖ Why user do activity exactly in this way? ❖ Why user should choose your app, not competitor one?
  • 5. Know user’s mental model ❖ stop asking confirmation for saving ❖ use domain images instead of words on the controls ❖ think over data presentation ❖ think over additional flows
  • 6. Know user’s type Beginner Eternal middling Professional
  • 7. Activity centered design User centered design Know approaches Data- driven design System design …...
  • 8. Only interrupt me if it’s important ❖ use toast instead of dialogs ❖ use “undo” pattern ❖ move less frequently using functions deeper in the interface
  • 9. Decide for me but let me have the final say ❖ autofill all possible fields ❖ create templates ❖ use dimention between words in searching ❖ always use earlier entered data
  • 10. Get to know me ❖ app should always learn ❖ app should always remember everything
  • 11. It’s not my fault
  • 12.
  • 13. Let user feel safely ❖ undo button ❖ always save entered data
  • 15. Don't stop on the reached!
  • 16. Literature 1. “The essential of interaction design”, Alan Cooper 2. “Flow”, Mihaly Csikszentmihalyi 3. http://developer.android.com/design/get-started/principles.html