Over the last 10 years we have come to terms of how to use social media. From this you should have learned 10 things that will become important when launching a social selling program in your company.

1. 10 lessons about Social Media you should
have learned over the last years
and what that means for
Sales and Selling
Mic Adam
Vanguard Leadership

2. Evolution of Social Media Usage

15. Prospecting is changing

16. David Meerman Scott

17. It has been said a lot today!
It is no longer a lineair journey

18. Don’t believe me?

19. Meet Social Selling

20. Create
Prof
Profiles
Detect
Buying
Signals
To
close
Deals

22. Optimizing Your Profiles

25. Find, Curate and Share Content

27. New world of tools

28. Why these 10 lessons learned are
important for Social Selling!
Opening Social Media -> Sales is seeing the opportunities
Awareness -> Understand where customers might be to create a presence
SoMe Policy -> Good guidelines for personal & professional use
Roll-Out -> Understanding of SoMoPol existence
Training -> Effective use of Social Media
Amplification -> Know where company content is
Employee Branding -> Professionalize image & profile
Monitoring -> Listen to clients and buying cues
Response chart -> understand how to react and get help
Content Curation-> How it can add value and find where

32. Connect with me!