Enterprise social media journey to the core buzzient
•
0 likes•160 views
Enterprise social media is currently mostly adopted at the "edge" of companies rather than in core business functions. For social media to be adopted by enterprise cores, it needs to be integrated with existing core systems to reduce risk and increase benefits. An open architecture that supports easy integration is key to social media successfully migrating from the edge to the core of companies.
Recommended
More Related Content
What's hot
What's hot (16)
Viewers also liked
Viewers also liked (19)
Similar to Enterprise social media journey to the core buzzient
Similar to Enterprise social media journey to the core buzzient (20)
More from TBJ Investments, LLC
More from TBJ Investments, LLC (20)
Recently uploaded
Recently uploaded (20)
Enterprise social media journey to the core buzzient
- 1. Enterprise Social Media: Journey to the Core | Buzzient http://www.buzzient.com/blog/enterprise-social-media-journey-t... Customer Login | Resource Center Solutions Products Resources About Blog Search Blog Enterprise Social Media: Journey to the Core February 21, 2012 Customer Service, Customer Support, Enterprise Integration, Loyalty, Social Media Analytics, social media Recent Blog Posts integration, Social Media Enterprise Social Media: Journey to the Core Tools, Technology Social media is all the rage. Consumer adoption of... tbj Read More » No Comments Don’t be afraid of the platform Edit One of the paradoxes in building a large... Read More » Open Integration Approach – A Key is Options We’ve been talking quite a bit about our open approach... Read More » Tag Cloud Buzzient CRM adam metz Customer Service Customer Enterprise Support echo chamber Enterprise Integration Facebook Innovation District Integration Interactive Intelligence Lead Loyalty M&A Oracle Generation lessons learned Social Media heading to the Core of the Enterprise? Press Pricing Radian6 Retail Salesforce.com Siebel siebel crm SocialCRM Social CRM social customer social enterprise applications Socialmedia Social Media Social media is all the rage. Consumer adoption of social media as a means to reconnect, communicate, and share content has been so massive that there are now over 1B people on all the collective social Social Media Analytics networks. We could easily see a doubling of that number based on current adoption rates of newer social media integration Social Media Management networks (Pinterest, anyone?). Social Media Marketing Social Media Publishing social media reach Social Media Tools social What’s less clear is how many companies have adapted to the growth of social media by launching some network analysis Techcrunch Technology Twitter sort of corporate initiative. Even less clear is how many of those initiatives are in non-mission critical “edge” workflow functions vs. “core” business functions. At Buzzient, our belief is that we’re at the beginning of a phase of “core” adoption of social media by enterprise users. Social CRM and the Enterprise Take a look at enterprise social media implementations. How many of them are in marketing, marketing Adam Metz Enterprise Software Insider communications, PR or some other “edge” business function. How many of them are in customer service, supply chain/ERP, or a “core” function? A good bet is that the old 80/20 rule applies here, with 80% of the Oracle CRM Blog Paul Greenberg CRM adoption currently in place at the edge. Web Strategy by Jeremiah Xenophon Strategies Like many new technologies, the early action with social media is at the edge of the corporation not in the core. This is because the edge is low risk, easy to write off environment. As the new technology migrates to the core, and the essential functions of the enterprise, the stakes get higher. A false start or a bad 1 of 2 2/21/12 9:10 PM
- 2. Enterprise Social Media: Journey to the Core | Buzzient http://www.buzzient.com/blog/enterprise-social-media-journey-t... technology decision can come back to haunt you years later. In order for a new technology such as social media to make sense to the enterprise core, there needs to be a plan for integration with existing systems. When one looks at social media, the vast majority of products assume that the enterprise user will adopt the new technology as an additional application in the corporate menu. In fact, in order to stimulate adoption and increase the bottom line benefits, new technologies such as social media need to integrated WITH existing applications and business processes. In the journey from the edge to the core, an open architecture and approach that supports easy integration dramatically increases the chances of success in that technology’s adoption. Users of social media would be advised to think carefully about their strategies for integration of social media with the enterprise core. Edit Leave a Reply Logged in as tbj. Log out » Comment SUBMIT Our Product Our Company Open Jobs Follow Us Contact Us Overview Press Python Developer Buzzient, Inc. 34 Farnsworth Street, Fourth Floor CRM Integration Leadership Inside Sales Representative Boston, MA 02210 Customers Board of Directors Support Engineer Phone: 617.904.9876 Partners Sales Consultant E-mail: info@buzzient.com Copyright © 2009-2012 Buzzient. All rights reserved. 2 of 2 2/21/12 9:10 PM