This document provides an agenda for a conference on integrating social media into business strategies for large corporations. It lists several speakers who will discuss topics like generating business growth through social engagement, implementing successful social media programs in banks, overcoming challenges to adoption, and measuring the return on investment from social media. The event aims to share secrets on using social media from top companies and help decision makers enhance performance.

4. Want to know the secrets?

5. of big corporation’s strategies in SOCIAL MEDIA?

6. Secrets exposed

7. Enterprise Social 2.0: Rip or ROI?

8. We bring together decision makersfrom top Fortune companies

9. Enhancing corporate performance through integrating social media into business strategies VP Entertainment, Communications and E-Commerce Eva Buschkrei

10. Generating business momentum, visibility and market growth through social media engagement Head of Enterprise Marketing Communications (U.S.) Ellen PetryLeanse

11. It's all about people! Maximising exposure and revenue using social media Head of New Media Marketing Adam Wallace

12. Examining the success and pitfalls of implementing social media programmesin a large banking organisation Innovation Leader MatteoRizzi

13. Overcoming the bottlenecks of implementing social media:What are the essential steps? Creative Director, Communication Design & Director of Planning & Strategy Marco Roncaglio Hugo Raaijkmakers

14. Brainstorming workshop: Using social media to achieve successful departmental goals. Carolyn Rhinebarger Chief Brainstormer and Expert on Social Media Strategic Guru Inc. (U.S.)

15. Social e-tailing: developing an integrated e-commerce approach following each brands DNA Georges – Edouard Dias Senior Vice President, E-business

16. Dealing with high expectations and serious resistance of implementing social media programmes in Airbus Head of Employee Portal Stefan Kruijer

17. Building a sound business case for social media programmes: assessing the pros and cons Vice President Consumer Digital Group & Graphics Communication Group EAMER KeesMulder

18. Integrating viral marketing and social media into the traditional marketing mix Digital Marketing Director Patrick Eikelenboom

19. Re-engineering marketing: changing the mindsets of traditional marketing to embrace Web 2.0 Director Search & Social ArtoJoensuu

20. Engaging your organisation to use social media to maximise internal and external performance Sean MacNiven Head of Web Services

21. Social media and ROI: why use-cases are more compelling than excel sheets? Vice President of Knowledge, Innovation and Technology Michael Heiss

22. Interactive panel discussion:Damage control in social media: discussing effective strategies for turning negative into positive GenniferGehrt Mike Moran Robbert de Haan Author and Thought Leader on Strategic Public Relations - COMMUNIQUE PR Chief Strategist and Author on Social Media Marketing - CONVERSEON Marketing Director Paypal BeneluxEBAY

23. Fostering community value creation: ensuring effective engagement with users online and offline Senior Director for Community Development TormodAskildsen

24. Going beyond social media: how to wow customers to share your success! OperatingPartner & Social Media Visionary Ramon De Leon

25. Want to know more? info@kgsglobal.com +31643001954