1. RUSSELL WATTS
russellswatts@gmail.com 222 East 34
th
St. Apt 1002 • New York, New York 10016 • (703) 618-1300
SUMMARY: Always Gets The Job Done: Assess needs and implement solutions effectively
Innovative Thinker: Continually develop creative strategies to deliver results
Builds Consultative Relationships: Understand true goals and exceed them
Inspirational Manager: Productively manage diverse people and tasks
EXPERIENCE: ENTER:MARKETING, New York, New York
Full-circle global marketing agency
Senior Marketing Director 2012-Present
Develop strategy for company/client projects, oversee management of daily operations,
and hire/train/mentor new employees.
 Reinvented process for company-wide use of project management software
 Created sales motivation website that recorded $278MM in closed deals in a year
 Built gamification system, increasing usage from 46 to 1,014 partners
 Led structural creation of an interactive live online game show
 Produced an augmented reality superhero photo booth at 15K attendee conference
 Led development of mobile app for 20K attendee conference, tying social media,
keynotes, demo booths, conference surveys, and a trivia game into one mobile hub
 Brainstormed the creative theme for multiple national campaigns
 Instrumental in developing organization from 9-person marketing firm specializing in
direct mail to 38-person comprehensive global marketing agency
 Sole manager of a Junior Marketing Director since 2012
Marketing Director 2011-2012
Project managed campaigns and provided long/short-term consulting.
 Constructed the two largest revenue clients in the company, each starting with only
doing external direct mail campaigns and now trusting the company with year long
internal systems
 Developed mobile app that connected client sales team with partners for joint
meetings that recorded $65MM pipeline in one quarter
 Spearheaded first event gamification system, recording attendee activity on
Facebook, Twitter, Instagram, Foursquare, Blogs, YouTube and QR Codes
 Managed campaigns in North America, South America, Europe, Asia, and Australia
Consultant Liaison 2010-2011
Managed CRM and supported sales reps.
 Extended beyond role to imagine and execute first promotional emails for the agency
which reduced direct mail costs by 30% and average project life-cycle by 2 weeks
CORPORATE EXECUTIVE BOARD, Washington, D.C.
Best practices consulting company
Marketing Associate 2008-2009
Conducted marketing research and cold called for sales meetings.
 Advised Fortune 500 Chief Information Officers (CIOs) daily on strategic initiatives
 Appointed as Captain to lead a 12-person team
 Ranked #1 revenue producing partnership globally, out of 50+ teams
 Invented, implemented, and gained adoption of unique strategic email marketing
initiative by more than 50 colleagues
EDUCATION: WAKE FOREST UNIVERSITY, Winston-Salem, North Carolina 2004-2008
Bachelor of Arts in Economics
 Double minored in International Studies & Religion
SKILLS/CIVIC: Advanced in MS Office, Various CRMs, Eagle Scout, Captain of Chess Team