4. 10 steps to a successful online community
1. Define the community purpose
2. Audit current needs fulfilment
3. Know your audience
4. Provide Membership benefits
5. Use the right Tools & Software
6. Seed with great content
7. Marketing of the community
8. Define Rules, Roles & Profiles
9. Measure and monitor
10. Manage the Rise and Divide of niche
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5. 1. Define the community purpose
Community: A group of people brought together by a common cause or objective
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47. Example – Rise and Divide of Niche
• Music
• Birth of new Genre
• Learn to play piano
– Jazz pianist
• Food
• Recipes
– Chilli club
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48. Example – Rise and Divide of Niche
• Healthy Living
• Fitness
– Running Festival
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49. 10 steps to a successful online community
1. Define the community purpose
2. Audit current needs fulfilment
3. Know your audience
4. Provide Membership benefits
5. Use the right Tools & Software
6. Seed with great content
7. Marketing of the community
8. Define Rules, Roles & Profiles
9. Measure and monitor
10. Manage the Rise and Divide of niche
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