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Building A Successful Online Community
The document outlines 10 steps to building a successful online community: 1) Define the community purpose, 2) Audit current needs, 3) Know your audience, 4) Provide membership benefits, 5) Use appropriate tools, 6) Seed with engaging content, 7) Market the community, 8) Define rules and roles, 9) Measure engagement metrics, and 10) Allow niche interests to emerge over time. Successful communities meet member needs through features like profiles, forums, reviews and social networks. They also incentivize participation through benefits, leadership roles and engaging content.
