This document provides an agenda and overview for an entrepreneurship curriculum. The sessions will cover: - An orientation and introduction to entrepreneurship. - Qualities of successful entrepreneurs and historical developments. - Theories and economic significance of entrepreneurship. - Types of entrepreneurs and how to evaluate new opportunities. - Developing an enterprising culture and acquiring necessary resources. - Components of a business plan and marketing plan. - Advertising, budgeting, accounting, and management tips for small enterprises.

2. Introduction

3. Why Entrepreneurship

4. Qualities of an entrepreneur ENTREPRENUERSHIP *Entrepreneurship curriculum designed by SaadSarfraz

5. Instructor`s Introduction Name Graduation Professional Experience Entrepreneurship Experience

6. Entrepreneurship Nomenclature Dictionary Definition Modern Day Connotation Examples of Entrepreneurs Henry Ford Bill Gates Mian Mohammad Mansha (Pakistan)

7. Qualities of an Entrepreneur Risk Taker Innovator Initiator Relentless Perfectionist Authority vs. Compliance

10. Theories of Entrepreneurship Classical Political Economic Theory (Eighteenth Century) Adam Smith Thomas Malthus David Ricardo John Stuart Mill Karl Marx Marginal Utility School of Thought ( Nineteenth Century) John Bates Clark Alfred Marshall Thorstein Veblen John Rogers Commons

11. Theories of Entrepreneurship (continued) Intellectual Innovation and Creative Destruction School of thought (Twentieth Century) John Robinson Edward Chamberlin John R. Hicks John Maynard Keynes Joseph Schumpeter

13. types of entrepreneurs

14. Announcement PEC PROFILE PRESENTATION Session 4 Economic Significance of Entrepreneurship

15. Economic Significance of Entrepreneurship Linking Entrepreneurship to Economic Growth Employment Income Distribution GDP Theoretical Findings Schumpeter's Theory of Long Waves Empirical Findings Global Entrepreneurship Monitor (GEM)

16. Economic Significance of Entrepreneurship (Continued ) Conceptual Framework linking Entrepreneurship and Economic Growth

17. Economic Significance of Entrepreneurship (Continued ) GEM Conceptual Model

18. Types of Entrepreneurs The Achiever The Salesperson The Manager The Inventor

20. Brief lecture on the topic Psychological Profile of Entrepreneurs

21. Presentations

22. Psychological Profile of Entrepreneurs Personal Attributes Environmental Factors Sociological Factors Evaluating Opportunities for New Venture Opportunity Timing Management Team Resources

24. CREATIVEDESTRUCTIN AND INNOVATIONMarket Evolution and Creative Destruction

25. Creative Destruction “The era of the intelligent man/woman is almost over and a new era is emerging – the era of the creative man/woman” Pinchas Noy Dynamics of Capitalism Defining Creative Destruction Competition and Creative Destruction

26. Creativity and Innovation Role of creativity and major components of the creative process Knowledge accumulation Incubation process Idea experience Evaluation Implementation Ways of developing personal creativity Recognize relationships Develop functional perspective Use “brains” Eliminate muddling mind-sets

27. Creativity and Innovation (continued) Four major types of innovation Invention Extension Duplication Synthesis Sources of innovation for entrepreneurs Myths associated with innovation 10 principals of innovation Financial support for innovation

28. SESSION 6 AGENDA Nurturing an Enterprising Culture

29. The Importance of Emulating Enterprising Culture Max Weber Impact of culture on business growth High productivity Savings Discouraging conspicuous consumption Allan Gibbs’s definition of an enterprising culture

30. Role of Minority Culture Pursuit of success in business and chosen profession Starting at an early age Minority cultures known for enterprising behavior Gujratis in India Sialkotis and Chiniotis in Pakistan Afghan traders in Bara markets Asians in East Africa Chinese in South Asia

31. Promoting Enterprising Culture Enterprise award schemes and endorsements Entrepreneurship and business education Entrepreneurship apprenticeship schemes Supporting youth associations Entrepreneurship in career counseling Macroeconomic policies for entrepreneurship Resources for entrepreneurs Motivation

32. Training and Capability Building “ If money is your hope for independence, you will never have it. The only real security that a man can have in this world is a reserve of knowledge , experience and ability” Henry Ford Competence as a function of knowledge, training and experience Rationale for a training program Awareness of strengths and weaknesses

34. Brief Lecture Presentation: How to Finance a New Business

35. Financing a Small Business (Risk-Return Payoff ) Personal Equity Partnership Debt Financing SME banks Loan against collateral Venture Capital Angel Investors Venture Capital Firm

37. Determining resources need and acquiring resources Conceiving a Business Opportunity

38. Evaluating Resources for New Business The Opportunity The Customer The Timing The Management Team Resources

39. Determining Resources Needs Financial Capital Debt Capital Equity Capital Physical Capital Land Building Machinery Human Capital Skilled Labor Unskilled Labor Acquiring Resources

40. Role of Entrepreneur Function Ties all the Resources Reward Profits Personal Satisfaction

41. Ingredients for a Successful Enterprise Rosabeth Kantar's nine Fs for Successful Business Founders first class Entrepreneurs Focused focus on niche market Fast  decision making process Flexible  response to changes Forever Innovating  tireless Innovators Flat few layers of Management Frugal low overhead high productivity Friendly to customer/suppliers/employees Fun to be associated with

43. Writing a business plan Business Plan

44. Business Plan What is a Business Plan Document illustrating the complete business opportunity Road Map to reach set goals Need for a Business Plan Identifies Needs Identifies Resources

45. Significance of a Business Plan Identification of the Opportunity Financiers Explains the opportunity to the financiers Need Analysis SWOT Analysis Setting Goals Rationalize Expectations Risk Management Visibility into operational issues (Marketing, Logistics , Budgeting etc.)

46. Components of a Business Plan Cover Page Table of Contents Executive Summary Description of the Opportunity Statement of Purpose Description of Business Alternative Option Competition Market Strategy Location

47. Components of a Business Plan (Continued) Management Personnel Application and Expected effect of Loan Exit Strategy Summary Appendices Cash Flow Projections Income Statement Balance Sheet Supporting Material

49. writing a marketing plan

50. presentation 3 announcement “ Business plan final business activity”Marketing Plan for Small Business

51. Introduction to Marketing Market Research /Need Analysis Product Design Product Development Branding Product Promotion Product Distribution

52. Need Analysis What a Consumer wants Smart Entrepreneurs are always on the lookout for Opportunities Most Successful Products create their own Demand Methods of getting Information Market Research Data Surveys Consumer Perception

53. Product Design and Development Design Consumer requirement Consumer Aesthetics Consumers Appeal Specifications Functionality Development Quality Assurance Branding Brand Loyalty Brand Equity

54. Types of Consumer Products Convenience Products Shopping Products Specialty Products Unsought Products

55. Promotion and Distribution Promotion Avenues Advertisement Viral Marketing Internet Trade shows and Exhibitions Distribution Defined network Supply Chain Management Logistics

56. Components of a Marketing Plan Product Price Placement Promotion Service

58. Synergies

59. tying these two togetherAttracting Resources and Creating Synergies

60. Resources Determining need for resources Acquiring resources Critical items should be obtained thriftily Role of sub-contracting Start-up capital; deciding between debt and equity Profit potential

61. Financing Debt or equity financing Internal or external funds Personal funds Family and friends Commercial banks Cash flow financing Government grants Private placements

63. registering a small enterprise

64. legalities of a small enterprise small Enterprise

65. Defining a Small Enterprise Bolton Report definition EU definition Definitional aspects and problems Policy considerations Importance

67. acquiring human resource

68. acquiring physical capital

69. acquiring intellectual capital

70. tying these together

71. Discussion session Resource need of a Small Enterprise

72. Financing – A new Dimension for Small Enterprise Early stage financing Development financing Acquisition financing Informal risk- Capital market Venture Capital Nature of venture capital Overview of venture capital industry Venture capital process Locating and approaching venture capitalists

74. Human resource management

75. discussion: forecasting sales

76. Assignment forecasting Small Business Human Resource Management

78. marketing strategies Small Business Marketing Strategy

80. avenues of advertisement Devising an Advertisement Campaign

83. basic rules (taxation) for small enterprise

84. home assignment Small Enterprise Accounting and Taxation

86. Tips for management

87. Strategies for successful business operationBusiness Management Tips for Small Enterprise