Presentation Slides

3. LOCATION
TEAM
ASSIGNMENT
RESEARCHES METHODOLOGY

5. ORIGINS

6. ORIGINS

8. Name: Chong Kok Kopitiam
Location: 5, Jalan Stesen, Kawasan 1, 41000 Klang, Selangor, Malaysia
Number of employees and branches: They have no branches and around 8
employees.
Main products and services sold: Toast, buns, coffee, ‘kampung' eggs
Estimated current number of customers:
Weekends - almost 100 to 150 customers
Weekdays - 60 to 80customers daily

9. When were the business is found?
The business is found around 4 generations ago on the year 1940.
Who are the founders?
The great grandfather of Ms Foo which the name is unknown started
the business with his friends. However, they did not change the interior
of the shop which was remained till today.
Whats their motive for starting the business?
The motive is to earn a living when the founders landed in Malaysia.
What’s their recent Development?
They are now one of the most well known kopitiam in Klang. They have
been interviewed by many reporters, journalist and columnist.

10. Name: Coliseum Cafe and hotel
Location: 98-100 & 102 Jalan Tuanku Abdul Rahman ,50100 Kuala Lumpur Malaysia
Number of employees and branches: They have 3 branches and around 10 to 12 employees
per branch.
Main products and services sold: sizzling steak and hainanese cuisine
Estimated current number of customers: During the weekend the number of customers will
be crowded 50 to 80 customers . For weekdays, the crowd is estimated around 20 to 50
customers per day.
When were the business is found?
1921, by the family of Chua Cheng Bok

11. Who are the founders?
The founders were the family of Chua Cheng Bok and they sold it to Low
Ching Hoe at the year 2011
Whats their motive for starting the business?
The motive is to set up a cafe that is coliseum themed, it was named
after the coliseum theatre not far from it’s cafe.
What’s their recent Development?
They are now one of the most historical cafe in Kuala Lumpur. They
have won many awards and is often visited by celebrities and ministers
of Malaysia.

13. WHO?

14. CHONG KOK KOPITIAM

15. STRATEGY #1
CROWD ATTRACTION

16. COLISEUM CAFE & GRILL ROOM

17. STRATEGY #1
SINCE 1921

18. STRATEGY #2
= VALUE

19. STRATEGY #3
HAINANESE
x
WESTERN

20. STRATEGY #4
AMBIENCE

21. STRATEGY #5
SERVICE

23. CUSTOMERS
MEDIA COVERAGE COMBATING COMPETITORS
OPEN FOR MORE THAN 50 YEARS

24. RESTAURANT LAYOUT AND ATMOSPHERE
CHONG KOK KOPITIAM COLISEUM CAFE AND GRILL ROOM

26. WORKERS
MAIN PRODUCTS SOLD CURRENT BRANCHES
BUSINESS HOUR
ANNUAL REVENUE

31. CHONG KOK KOPITIAM

32. COLISEUM CAFE AND GRILL ROOM