Chaiwalla & Co, Garage 51, and Coffea Coffee are three coffee shops in Klang Valley, Malaysia. Chaiwalla & Co is located at The Curve and is the first "container cafe" in Klang Valley, using converted cargo containers. Garage 51 is located in Petaling Jaya and aims to bring Australian coffee culture to Malaysia. Coffea Coffee was started by two Malaysians who learned about coffee in South Korea and imports beans and machines from there. While the shops differ in inspiration, suppliers, and architecture, they all aim to expand their brands and compete in the coffee market through quality coffee and strategic promotion.

2. CHAIWALLA & CO
NAZRUL HAKIM PUTRA
JOHOR BHARU
2012
FIRST OUTLET IN KUALA LUMPUR!!!
(THE CURVE)
YEAR 2013
THE NAME CHAIWALLA COMES FROM
CHAI
WALLA
TEA
BOY

3. LOCATION
INFRONT OF STARBUCKS
THE CURVE MALL,
Jalan PJU 7/3, Mutiara
Damansara
A Starbucks branch is located
right in front of the chaiwalla
installment, although it is
technically a competitor for
their brand, they think of it as
a crowd-bringer or as a mean
for coffee lovers to find their
existence

4. INSPIRATION
NAZRUL HAKIM PUTRA
TRAVELS AROUND THE WORLD
2011 JAPAN
EARTHQUAKE
EMERGENCY HOUSES
MADE FROM CONTAINERS

5. Chaiwalla & Co is possibly Klang Valley's first
"container café and it is ideal for our instagram

6. STRATEGIES
Online advertising and
publications
WHAT MAKES CHAIWALLA DIFFERENT?

8. 1) THE CAFÉ IS MADE FROM A RECYCLED CONTAINER
2) The interior, cabinets and chairs are all made by pine wood
Pine wood, because its cheaper, softer and easier on the eyes
The ceiling is decorated using chipped wood, to give it a
More vintage look.

9. SPECIALITY
THE CAFÉ HAS A TWO
STORY COMPARTMENT, ACCESSED BY A BUILT IN LADDER, MADE
FOR OFFICE PURPOSES AND FOR THE STORAGE OF SOME SUPPLIES.

10. ALL THE UTENSILS AND MATERIALS IN THE CONTAINER
ARE PROVIDED BY THE OWNER HIMSELF
All the ingredients and spices are grown locally at
Johor and transported on a regular basis, to the
container

11. PRICES
VIATNAMESE BLACK
COFFEE – RM 7
Saffron-&-roseflavored milk tea
with yogurt pops RM5.80

12. THE DRINKS AT CHAIWALLA ARE
FAIRLY CHEAP, WE ORDERED AN ICE
CREAM CHOCOLATE BROWNIE AND
A VIATNAMESE COFFEE, WHICH
ONLY COST RM 7 FOR THE COFFEE
AND 5 FOR THE BROWNIE. ALL
DRINKS AND PASTRY ITEMS ARE
PRICED FAIRLY BETWEEN RM 5 TO
RM 10.

13. CHALLENGES
TRANSPORTING THE CONTAINER, FROM
JOHOR, AND ITS INSTALLMENT at the curve
GETTING LICENSE FROM MBPJ
WEIGHT LIMITATION IN THE AREA OF
INSTALLATION
ACCEPTANCE OF THE COMMUNITY, AND
EXPOSING THE BRAND NAME

14. FUTURE PLANS
EXTEND THEIR BRANCH THROUGHOUT THE KLANG VALLEY
Produce a well known internationally famous coffee and tea brand

15. GARAGE 51

16. ONE OF THE
WALLS IS
BEAUTIFULLY
COVERED
WITH AN ART
PIECE
REPRESENTING
THE
MELBOURNE
Hosier Lane
graffiti

17. BACKGROUND
It is Established by the same people who run Coffee
Societe at Publika.
It was brought to us by Kah Wai, a bright young
gentleman who studied in Melbourne. He was
interested in the Melbournian coffee culture and
wanted to bring a slice of it to KL.

18. LOCATION
Tucked amongst rows of automotive
workshops and random eateries on
jalan pjs 11/9, Petaling Jaya, Selangor
Open 11am-11pm
SUNWAY UNIVERSITY
GARAGE 51

19. THE INTERIOR
BACKGROUND

20. THE CAFE’ HAS SOME INTERSTING ARCHITECTURE WITH OIL DRUM- TURNED SEATINGS
AND PINE WOOD TABLES STANDING ON STEEL BARS

21. PRICINGS
Caramel latte with extra milk, for just RM8.90

22. PRICINGS
Garage 51 also offers a small menu of dishes
served after 6pm
grilled chicken for RM 19
Ethiopian Yirgacheffe coffee for RM15

24. STRATEGIES
SUITE OF SERVICES INCLUDING FREE WIFI
AND CHILL OUT ZONES
ONLINE MEDIA PUBLICATIONS
PROMOTIONAL ADVERTISING
ON FACEBOOK VIA A FACEBOOK PAGE

25. FUTURE PLANS
TO EXTEND THEIR OUTLETS THROUGH OUT MALAYSIA, IN UNIQUE AND INTERESTING CONCEPTS
BRING MORE OF THE AUSTRALIAN COFFEE CULTURE TO THE LOCAL COFFEE INDUSTRTY

26. COFFEA COFFEE
LOCATED AT THE The Curve (LBG-1), 47810 Petaling Jaya, Selangor

27. BACKGROUND
-
-
Mr. Timothy is the Founder of Coffea Coffee
It was started by 2 Malaysians who were a DJ and a
businessman, had a love for coffee and travelled all the way
to korea due to their knowledge of Mr. Timothy
There are more than 60 outlets in South Korea, 4 outlets in
malaysia, first one opened in dec 2012

28. rior decoration of the shop is tastefully done
quite luxe – textured walls, quaint beautifully
ted furniture. Pine wood furnishings and
ks are used for decoration, with a lot of ceiling
ts. There’s even a small alfresco area for those
o want to satisfy their nicotine addiction with
me coffee.

29. The coffee beans and
ingredients are all imported
from South Korea.
The countries such as Kenya,
Mala, Costa Rica & Brazil also
provides the import coffee
beans originated from the South
Korea.

30. There are two different beans to choose from.
“Maestro” for those who like strong full-bodied
blend, or “Madonna” for those who prefer it
aromatic with slight acidity. You can also find a
selection of cakes, scones, bagel, sandwich, and
other light foods.

31. Drinks and coffee are priced at below RM 10 to RM 13, and
cakes and pastry items at around RM 10-12

32. ‘Coffea Coffee’ faces the big
competitors in Malaysia, mainly
international brands who have their
outlets locally.
For example, one of their branch at
‘The Curve’ faces several Coffee Shops
around the area. Thus, this increases
the competition among them to be the
best.
Each of the competitors are producing
healthy coffee with the quality
ingredients.
The own specialties give the best in the
market among the other competitors.

33. ‘Coffea Coffee’ ensure s the quality of their coffee drink production consistently to be the
best among others.
The Machines used for the coffee making are also wisely chosen and all of them are
imported from korea in order to make sure the quality standard is maintained at the best.

34. ‘Coffea Coffee’ promote through Internet, Medias, Newspapers and more.
The Brand is already well known amongst the coffee lovers all over the world.

35. THE MAIN GOAL IS TO EXPAND THEIR OUTLETS IN 2014 AND MAKE
THEIR BRAND STAND OUT AMONG OTHER COMPETITORS

36. CHAIWALLA
COFFEA COFFEE
BACKGROUND
And INSPIRATION
Melbourne coffee
shop concept
introduced by kah
wai, local student
studying in aussie.
Inspiration from refugee container
houses, by owner who was a former
seafarer
Two coffee lovers from Malaysia who
travelled to Korea in hopes of making
their coffee-shop dream a reality
ORIGIN
Bandar sunway,
september 2013
JOHOR, on December 25th 2013
SOUTH KOREA. Malaysian first outlet
opened in December 2012
SUPPLIERS
Coffee imported
from africa and
australia
ALL coffee, furniture's and materials
are transported from Johor
Coffee beans and machines are
imported from Korea
AMBIANCE
Garage-theme,
very old and
homey mood with
dozens of bulbs
A very ‘vintage’ , new and relaxing feel
A more professional coffee-shop mood,
more lightings and settings
ARCHITECTURE
Oil drum-turned
chairs, pine wood
tables and steel
bar legs
Real cargo container, Pine wood
furnishings, interior floors, chipped
wood ceiling
textured walls, quaint beautifully
crafted furniture

37. GARAGE 51
CHAIWALLA
COFFEA COFFEE
COMPETITION
Located in an area which
minimizes competition
“Competitors are not seen as
rivals since we are a baby
company” - manager
Starbucks, coffee bean
FUTURE PLANS
To open more outlets
throughout kl and expand
the melbourne coffee
culture in malaysia
Expand their outlets in klang
valley
Maintain their reputation among
international competitors
PRICINGS
Coffee is priced between 8
to Rm 18. meals between
15 to RM 25
Drinks are priced below RM 8 and
cakes and pastry food items
around RM 5 - 7
Drinks are priced at below RM 10 to
RM 13, and cakes at around RM 1012
OPENING HOURS
11:00 am to 11 : 00 pm
9:00 am to 10:00 pm
7 :00am to 3:00 pm
Online media
Online media
Strategies

38. CONCLUSION
CHAIWALLA comes off as a more
Ideal coffee shop for this ‘CYBER’ age,
Chaiwalla & Co is Klang Valley's first
"container cafe” - an eye-catching
construct of converted cargo containers,
plopped into The Curve & unwrapped for
the betterment of local coffee. The food
is cheap and extremely delicious.
Although coffea coffee and garage 51 has
the advantage of more service hours,
chaiwalla seems more fitting to spend
the evening enjoying a warm cup of
coffee in a lovely ambiance.

39. REFERENCE
TAJUL. (2014) Interviewed by DANAR JOVIAN at the curve, Selangor on 12th January 2014
Sean (december 27, 2013). eat drink kl. [ONLINE] Available at:
http://eatdrinkkl.blogspot.com/2013/12/chaiwalla-co-container-cafe-curve.html. [Last Accessed 15 august
2014].