Oldtown White Coffee Company is a Malaysian coffee shop chain established in 1999 with over 180 cafes. It produces instant coffee and tea mixes for retail and foodservice. The company obtained halal certification in 2002 and expanded into cafes in 2005, now operating over 207 cafes. It seeks international franchise partners and maintains high food quality standards. Financially, Oldtown has been profitable with growing net profits in recent years and seeks to expand further into new markets. Franchise applicants require a minimum net worth of RM1 million and liquidity of RM600,000.

1. NAME MATRIC NUMBER
HALIMATUN NAZIAH BT NAZRI 18DPM12F1010
SITI NURJANNAH BT AZAN 18DPM12F1012
NURUL HIDAYAH BT IDERIS 18DPM12F1022
NORALIZA BT KAMARUDDIN 18DPM12F1024
NORFAZLIAYANA BT ROSNAN 18DPM12F1036
NURUL AZWA AZRINA BT MOHD NAZARI 18DPM12F1038

4. • The OldTown White Coffee, OTWC is the
largest kopitiam restaurant chain in
malaysia.Its main headquaters is in ipoh
,perak ,malaysia.
• Established in 1999 : manufactures instant
beverage mixes and products, in addition to
operating over 180 café outlets throughout
Malaysia and the region.

5. • with the intention to provide quality white
coffee to Malaysian households and the food
services industry, the co-founders and
Executive Directors, Mr Goh Ching Mun and
Mr Tan Say Yap formulated their own blend of
3-in-1 instant white coffee and commenced
manufacturing in 1999
• In 2000, we commenced our first export of the
‘OLDTOWN’ brand of 3-in-1 instant coffee mix
to Singapore and have also expanded our
export markets to Hong Kong for our instant
coffee mix.

6. • In year 2002, White Cafe obtained a HALAL
certification from the Islamic Religious
Department of Perak for the Group’s
beverages with intention to produce our
beverages in accordance with the Islamic law.
• In 2003, we also successfully commercialised
our own formulated blend of 3-in-1 instant
milk tea for the retail market under the
‘OLDTOWN’ brand name

7. • In 2004, we further penetrated the export
markets for our 3-in-1 instant coffee to cover
the United States, Canada and United
Kingdom and subsequently in 2005, Taiwan
and Indonesia.
• In 2005, we expanded vertically into the food
services sector by opening a chain of cafe
outlets based on the traditional Ipoh coffee
shop setting and ambience under the
‘OLDTOWN WHITE COFFEE’ brand name.

8. • In 2005 and 2006, we established our
subsidiaries namely Old Town Kopitiam, Old
Town Kopitiam Butterworth, Old Town
Kopitiam Kuala Lumpur, Old Town Kopitiam
Cheras, Conneczone to focus on operating
cafe outlets in different areas and states
within Malaysia.
• In 2009, Gongga Food obtained a HACCP
certification from BM TRADA Certification Ltd
for the production of roasted coffee powder.

9. Oldtown Group will provide
support and training to new
outlet before start operation.
If new item or food
launch, franchisor will also
offer a course for staff training.
to secure new premises for outlet
expansion are usually required to
prepay their rents 3-12 month in
advance
Oldtown White Coffee
Company expanded
vertically into the food
service industry by
opening a chain of cafes
Number of outlets is
207.

10. OUR PEOPLE:
We Believe That Our People
Are Our Assets
COMMUNITY:
We Nurture The Community
OUR CONSUMERS:
We Delight Our Consumers
With Our Products
MOTHER EARTH:
We Do Our Part in Saving
Mother Earth
. INVESTORS:
We Focus on Prospering Our Investors

11. • International Licensing
1.We are aggressively seeking international
partners who are keen to take up the Master
License for their respective country to expand
our licensing business .
2.The countries which we have earmarked for
expansion are China, Hong Kong, Taiwan,
Thailand, Australia, Vietnam, Philippines,
India, New Zealand, Saudi Arabia and
Sumatra.

12. • Criteria for International Licensee
1. Potential Licensee must be from a current
chain Food and Beverage operator with more
than ten (10) shops in current operations.
2. Potential Licensee must be committed to
being the owner, and operator of the licensed
outlets, and not just an investor.

13. • Halal Certificates
1. We have received word of false allegations
circulating online that claim Oldtown
White Coffee’s food and beverage is non
halal
2. All Oldtown White Coffee Central
Kitchens, beverage manufacturing facilities
and distribution centers have been
certified halal by JAKIM.

14. • the strategies marketing of Franchisor
1. Continue to place emphasis on branding by
strengthening and promoting the
“OLDTOWN” brand name which is key in
building brand equity and customer
loyalty;
2. Continue to provide high standards of
quality of food and beverages at our
“OLDTOWN WHITE COFEE” café outlets as
well as our in-house manufactured coffee
and tea beverages; and

15. 3. Continue to expand on our network of
“OLTOWN WHITE COFEE” café outlets through
our franchise program locally as well as
overseas.

16. Responsible for the full spectrum of Human
Resources initiatives, including developing HR
policies and procedure, Recruitment, Payroll
Management, Compensation &
Benefits, Employee Relations, Industrial
Relations, Manpower Planning, Foreign
Workers,

17. • To formulate, develop, implement, review,
evaluate and recommend HR strategic plan in
line with the company’s directions and
objectives
• To identify legal requirements and
government reporting regulations affecting
human resources functions and ensures
policies, procedures, and reporting are in
compliance

18. • Work closely and coordinate with other
departments in order to meet the goal and
objective of organization
• Oversee the overall management of employee
related issues such as grievance
handling, employees discipline and
termination
• Responds to inquiries regarding
policies, procedures, and programs

19. • Oldtown company current financial status is
stable.
• Oldtown's financial year ending Dec 31, 2012
(FY12) and FY13 net profit of RM43.9mil and
RM51.7mil respectively.
• This will see earnings growing at 9.3% and
17.7% respectively. We believe our estimate is
achievable at this point in time, as key drivers
are going strong.

20. • The main drivers are the strong double-digit
growth rate in the fast-moving consumer
goods (FMCG) segment coupled with a
moderate growth in the company's caf chains
• It will also be boosted by penetration into new
markets such as South Korea and Vietnam.

21. total cost to open
• The minimum financial requirements and
application procedures are as follow: -
1. Minimum net worth of assets of RM1
million.
2. Minimum liquidity of RM600, 000 (in cash or
cash equivalents)
3.Accept individual applications from qualified
prospective Franchisees.
4.Individual applications must be submitted for
each person who will have an ownership
interest in the franchise.

22. 5.Individual applications are also required of
corporate applications for each
owner with an interest of 10% or more.
Additional supporting for
creditworthiness, annual reports, etc. is
required.
6.Franchisees may be invited to attend a
Franchise Seminar for a more detailed
understanding of the OldTown White Coffee
Business Model.