The document discusses Blugré Coffee, a coffee shop franchise in the Philippines. It notes that the Philippines is well-suited for coffee production and coffee is one of the most traded commodities globally. Blugré Coffee opened its first store in 1998 and has since expanded to multiple locations across the Philippines. The franchise emphasizes high-quality coffee, pastries, and customer service. Blugré provides training to franchisees and has received several business awards for its success. The summary outlines the franchise fee structure and investment required to open a Blugré Coffee location.