This document contains information about two traditional cuisine restaurants in Malaysia - Woo Lan Restaurant and Jscoozi Restaurant. Woo Lan specializes in traditional Chinese cuisine and was established in 1961, while Jscoozi focuses on traditional Johorean cuisine and opened in 2011. Both restaurants are family-run businesses that have gained popularity for their authentic regional dishes. However, they also face some challenges like limited seating and need for expansion. The document compares and contrasts the two restaurants and provides recommendations to help them improve their businesses.
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2. What
are
traditional
cuisines?
• Traditional
foods
are
those
cuisines
which
nourished
by
our
ancestors
throughout
history
and
prehistory
prior
to
the
advent
to
the
industrialization
of
food.
• Basically,
a
dish
or
recipe
that
is
kept
preserved
for
many
generations.
4. Traditional
Chinese
Cuisine
• Chinese
cuisine
includes
styles
originating
from
the
diverse
regions
of
China
• It
stretches
back
for
thousands
of
years
and
has
changed
from
period
to
period
and
in
each
region
according
to
climate
,
imperial
fashions
and
local
preferences.
6. Woo
Lan
Restaurant
Established
in
1961
Location
16,
jalan
scott,
50470
kuala
lumpur,
wilayah
persekutuan
kuala
lumpur,
malaysia
Recognition
Listed
as
a
Five
Star
Restaurant
By
Tripadvisor
in
2014.
Brief
history
It
was
founded
by
the
current
owner’s
grandfather
and
started
small
due
to
economic
issues
back
then.
In
1981
they
moved
to
a
more
comfortable
and
larger
place
as
the
business
was
doing
better.
Strong
points
Has
regular
customers
Has
fresh
ingredients
delivered
daily
serves
unique
authentic
Chinese
cuisine
Weaknesses
Parking
problem
Congested
Needs
bigger
space
to
accommodate
more
people
7. Traditional
Johorian
Cuisine
• Mainly
influenced
by
the
middle
eastern
and
the
cultures
of
the
surrounding
Maritime
Southeast
Asia.
• Some
dishes
are
not
found
anywhere
else
in
Malaysia.
• Some
complicated
dishes
can
only
be
sampled
during
celebrations
and
state
banquets.
9. Jscoozi
Restaurant
Established
in
2011
Location
4808,
Unit
0-‐25,
Jln
Perdana,
Persiaran
Flora,,
Cyberjaya
Recognition
Featured
in
Berita
Minggu
Newspaper.
Brief
history
It
was
founded
by
the
owner
herself
in
the
year
of
2011
Strong
points
Has
regular
customers
Serves
unique
and
authentic
Johorian
cuisine
Weaknesses
Needs
bigger
space
to
accommodate
more
people
Needs
more
workforce
10. Similarities
Woo
Lan
Jscoozi
• Type
of
food
–
traditional
• Location
–
selangor
• Customer
base
–
office
workers
&
foreign
tourists
• Business
strategy
–
gain
popularity
by
providing
delicious
food
• Type
of
business
–
family
business
&
catering
for
all
events
11. Differences
Woo
Lan
Jscoozi
• Business
size
• Annual
profit
• Location
• Seating
capacity
• Immediate
competitors
12. Strategy
Free
advertisment
due
to
its
popularity
gained
100++
types
of
dishes
available
Woo
Lan
Restaurant
Jscoozi
Restaurant
13. Recommendation
Woo
Lan
Resturant
–
make
their
food
price
more
reasonable
-‐
they
should
do
more
advertisements
Jscoozi
–
add
more
variety
of
food
-‐
extend
business
hours
17. All about
Traditional
Cuisines
Food,
in
the
end,
in
our
own
tradition,
is
something
holy.
Its
not
about
nutrients
or
calories.
Its
about
sharing.
Its
about
honesty.
Its
about
identity.
-‐
Louise
Fresco