This document outlines an agenda and resources for Engineers Week, an annual celebration of engineering. It provides an overview of the event's goals of raising awareness of engineering as an exciting career. Survey results found that both students and teachers found past Engineers Week events informative. The 2015 theme will focus on engineering's positive impacts and its diversity. Companies and individual engineers are encouraged to get involved by hosting or assisting with events. Resources and tips are provided to help with planning, communications, and evaluating events.

1. STEPS team: Sylvia Leatham
Marketing team: Kelley Cousins

2. AGENDA
• Overview – what/why, stats, support & resources
• PR overview
• 2014 case studies
• Q&A
• Communication & event planning tips
• Networking

3. WHAT IS ENGINEERS WEEK?
Annual celebration of engineering
Aims
• celebrate & raise awareness of the engineering profession
• grow awareness of engineers in the community
• showcase engineering as exciting & diverse career for students
Target audiences
• students (primary, second level & third level)
• teachers, parents, guidance counsellors
• general public

4. WHY GET INVOLVED?
Companies & third-level
institutes
- Enhance reputation
- Support CSR
Volunteer
engineers
- Communication
skills
- CPD credits
Outreach &
government
- Boost image of
engineers
- Invest in future
pipeline

6. SURVEY RESULTS
Teacher Survey
Do you feel your students were more informed about science, engineering or
maths after Engineers Week? 100% said Yes.
“Huge learning for all. Organisation and delivery just excellent. Students loved it
and I believe the seeds of future engineers/scientists are sown at these events.”
– Teacher comment
Student survey – primary
Did you enjoy this event? 99% said Yes
Did you learn anything new today? 92% said Yes
Student survey – second-level
“Very interesting and informative; the speaker was brilliant.” – Student comment

7. 2015 THEME
• Engineering impacts all our lives - showcase positive impact of engineering
on your community.
• Diversity of discipline / people
• Engineering as a career open & accessible to all interested students.

8. HOW TO GET INVOLVED
Companies / outreach Individual engineers
Host an event, e.g.
• Company tour / exhibition / treasure
hunt
• Workshop / group activity / quiz
• Engineer talks
• Activities for adults / parent & child?
Take part / help run events
Upload your event to engineersweek.ie
Coordinate school/library visits Visit local schools or libraries
Tweet your activity - #engweek15 Tweet your activity - #engweek15 or
#engineeringselfie
Take photos / video – get permission first
Evaluate your event

9. AVAILABLE RESOURCES
WWW.ENGINEERSWEEK.IE
 Activity resources - workshop ideas, quizzes & trails, presentations
 Event resources – posters, certs, stickers, evaluation forms, photo
consent forms, press release template
 Event advertising - links with schools nationwide & other audiences
 Merchandise - ** List your event/activity by 19th January ** - & prizes
 Event advice & support - event planning guide, communications tips
 National media campaign

10. SCHOOL VISITS
Visit schools you already have links with (but let us know)
OR
Check out listings on engineersweek.ie
• Search list of requests from teachers
• Contact school direct to make arrangements (let us
know when set up)
• Use volunteer resources on steps.ie/volunteer

11. PR OVERVIEW
Key messages for media
Primary message:
• Choose engineering!
• It is a career that offers excitement, success, flexibility, diversity, travel
Secondary messages:
• Skills shortage i.e. lots of employment opportunities
• Need for more women in engineering

12. PR OVERVIEW
Communications Mix:
• Sate of Ireland report
• Online survey
• Support events
• Media relations
• Advertising
• Social media

13. PR OVERVIEW
How you can help
• Stay in touch
• Keep us in mind
• Think media
• Profiling opportunities
• Event opportunities
#engweek15
#engineeringselfie

14. CASE STUDIES
• IBM- Frances Humphreys
• Abbott – Sinéad Hickey
• South Dublin County Council – Caitríona Lambert
• National Transport Authority (preview) – Claire Cummins

15. EVENT PLANNING TIPS
• Plan ahead
• Recruit key personnel
• Decide target audience & plan appropriately
• Plan logistics
• Read Child Protection policy on steps.ie
• Anticipate challenges; double-check details
• Take care of volunteers

16. COMMUNICATION TIPS
• Invite questions
• Ask questions
• Be jargon-free
• Tell a story/make it personal
• Relate topic to the real world
• Use visuals or metaphors
• Dress casually if possible
• Be yourself
• Enjoy!