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Social Media Tools and
Tips for IECs
Welcome!
January 24, 2017
We will begin our presentation promptly at
11:00 a.m. pacif...
This session is being recorded
• Recording available within 24 hours
• https://uci.webex.com
• Select Event Center
• Click...
Session Outline
• Overview of the Independent Educational Consultant
Certificate Program
– Program requirements
– Cost and...
1/26/2017
Slide 4
If you don’t see the chat
panel, please click on this
icon.
You may send questions
directly to All Panel...
Certificate Program Overview
• Fully online
• Addresses the skills and subject matter
required for a successful career as ...
Program designed for…
• Individuals interested in transitioning into the college
admissions consulting profession
• Beginn...
Certificate Requirements
• Entire program consists of 7 courses (15 units total)
– 5 required courses
– 2 electives
• Most...
Certificate Requirements
Certificate consists of 7 courses total
5 Required Courses:
• Principles of Educational Consultin...
Certificate Requirements
Choose 2 elective courses
• Working with Students with Learning Differences
• Marketing and Publi...
Schedule of Spring 2017 Courses
• Principles of Educational Consulting
– March 27th – May 14th
– $685
• Navigating the Fin...
Spring 2017 Courses (cont.)
Elective Courses
• Working with Students with Learning Differences
– March 27th – May 7th
– $6...
Cost of Certificate Program
Approximate Cost for Entire Program
• $4795 course fee for seven online courses
• $125 certifi...
http://ce.uci.edu/iec
Online Schedule
Social Media Tools & Tips
for Independent Educational
Consultants
by Pete Codella, MBA, APR
January 24, 2017
about me
20+ years communications
experience
Worked in: higher ed, print
industry, digital marketing,
performing arts, PR/...
agenda
Google search
Keyword strategy
Today’s popular social media platforms
Best practices
Multimedia: video, infographic...
@codella
@codella
@codella
research
Find out what people are searching for
Google AdWords keyword planner
Survey your clients
Create content based on...
inform
Tell people what to search for
e.g., ‘digital public relations’
Educate your target audience
@codella
@codella
content, content, content
No mater the approach, your strategy hinges on good,
quality, effective, search-optimized conten...
tip
@codella
what?
Thought leadership
Education
Information
Entertainment
Did you know facts/figures
@codella
where?
Your online home base = website/blog
Recommendation: WordPress, on a domain you own
Popular social media platforms
...
when?
Follow best practices for the respective platforms
Poll your constituents
Google: ‘best times to post on social medi...
why?
You want people to think of you first – to know you’re the
educational consultant expert in their area
@codella
@codella
@codella
@codella
facebook
Use a page; put keywords in the URL if you can
Follow built-in guides to optimize the page
Invite your friends to...
@codella
image sharing
A picture’s worth a thousand words
Easy to share
Can be compelling
@codella
tip
Don’t reinvent the wheel. Find and follow others in your
industry who are using social media to tell their story.
@cod...
@codella
@codella
@codella
@codella
@codella
linkedin
Best for professional connections
Position yourself as a thought leader in the space
Maximize your profile
Post a...
@codella
@codella
@codella
@codella
twitter
Best for real-time news/info sharing/commenting
Images and video get more engagement (this is true on all
platform...
@codella
@codella
@codella
@codella
some tools
@codella
@codella
@codella
@codella
@codella
@codella
@codella
@codella
@codella
@codella
@codella
@codella
@codella
@codella
measurement
Align activity with business objectives
Pay attention to platform metrics
Vanity metrics vs. growth metrics
Fo...
contact me
PeteCodella.com
pc@petecodella.com
801-633-4827 call/text
@codella on Twitter
About.me/PeteCodella
@codella
Q & A - Please submit your questions…
• In the event we are unable to answer all questions,
please feel free to email them...
Program Contacts
• Angela Jeantet, Program Director
aljeante@uci.edu
(949) 824-2033
• Lisa Hoang, Program Manager
lisa.hoa...
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Social media tools and tips for independent educational consultants

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A presentation on Jan. 24, 2017 for the University of California – Irvine (UCI) Division of Continuing Education as part of its Independent Educational Consultant (IEC) programming.

A recording of the webinar is available here: https://uci.webex.com/uci/lsr.php?RCID=1aa7c087f99133e2ad3171fadad149be

Published in: Business
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Social media tools and tips for independent educational consultants

  1. 1. Social Media Tools and Tips for IECs Welcome! January 24, 2017 We will begin our presentation promptly at 11:00 a.m. pacific time All attendees will be automatically connected to audio broadcasting after logging into the session. DO NOT close out of the audio broadcast window that pops up. In order to hear the audio broadcast of this webinar, you will need computer speakers or a headset.
  2. 2. This session is being recorded • Recording available within 24 hours • https://uci.webex.com • Select Event Center • Click on View Event Recordings • Recording available for the next few weeks
  3. 3. Session Outline • Overview of the Independent Educational Consultant Certificate Program – Program requirements – Cost and schedule information • Guest Presenter – Pete Codella, MBA, APR • Q&A • Contact Information Lisa Hoang Program Manager
  4. 4. 1/26/2017 Slide 4 If you don’t see the chat panel, please click on this icon. You may send questions directly to All Panelists via the chat panel.
  5. 5. Certificate Program Overview • Fully online • Addresses the skills and subject matter required for a successful career as an Independent Educational Consultant • Acquire the basic knowledge to start, open, and expand a successful educational consulting practice
  6. 6. Program designed for… • Individuals interested in transitioning into the college admissions consulting profession • Beginners launching a new private educational consulting firm • Experienced consultants seeking additional professional development
  7. 7. Certificate Requirements • Entire program consists of 7 courses (15 units total) – 5 required courses – 2 electives • Most students complete two courses per quarter and are finished in one year • Cost of each course: $685 • A grade of “C” or better in all courses • Must complete Declaration of Candidacy
  8. 8. Certificate Requirements Certificate consists of 7 courses total 5 Required Courses: • Principles of Educational Consulting • Navigating the Financial Aid Network • College Admissions Consulting Resources • Developing an Independent Educational Consulting Business • Independent Educational Consulting Practicum *prerequisite
  9. 9. Certificate Requirements Choose 2 elective courses • Working with Students with Learning Differences • Marketing and Public Relations for the Educational Consultant • Consulting Transfer, Summer, and Gap Year Students • Social Media for the Independent Educational Consultant • American College Consulting for the International Student
  10. 10. Schedule of Spring 2017 Courses • Principles of Educational Consulting – March 27th – May 14th – $685 • Navigating the Financial Aid Network – March 27th – May 14th – $685 Registration opens January 27th! Call 949-824-5414 or enroll online at http://ce.uci.edu/iec • College Admissions Consulting Resources – April 10th – June 4th – $685 • Developing an Independent Educational Consulting Business – April 10th – June 4th – $685 • Independent Educational Consulting Practicum – March 27th – June 4th – $685
  11. 11. Spring 2017 Courses (cont.) Elective Courses • Working with Students with Learning Differences – March 27th – May 7th – $685 • Consulting Transfer, Summer, and Gap Year Students – April 17th – May 21st – $685 • Social Media for the Independent Educational Consultant – April 10th – May 14th – $685
  12. 12. Cost of Certificate Program Approximate Cost for Entire Program • $4795 course fee for seven online courses • $125 certificate candidacy fee • Some courses may require textbook(s)
  13. 13. http://ce.uci.edu/iec
  14. 14. Online Schedule
  15. 15. Social Media Tools & Tips for Independent Educational Consultants by Pete Codella, MBA, APR January 24, 2017
  16. 16. about me 20+ years communications experience Worked in: higher ed, print industry, digital marketing, performing arts, PR/ad agencies, consulting MBA and Accredited in PR @codella
  17. 17. agenda Google search Keyword strategy Today’s popular social media platforms Best practices Multimedia: video, infographics Free online tools Ways to monitor success @codella
  18. 18. @codella
  19. 19. @codella
  20. 20. @codella
  21. 21. research Find out what people are searching for Google AdWords keyword planner Survey your clients Create content based on those keyword phrases Webpages, blog posts Social media posts Multimedia @codella
  22. 22. inform Tell people what to search for e.g., ‘digital public relations’ Educate your target audience @codella
  23. 23. @codella
  24. 24. content, content, content No mater the approach, your strategy hinges on good, quality, effective, search-optimized content. @codella Content is king – give it an appropriate throne.
  25. 25. tip @codella
  26. 26. what? Thought leadership Education Information Entertainment Did you know facts/figures @codella
  27. 27. where? Your online home base = website/blog Recommendation: WordPress, on a domain you own Popular social media platforms Email Direct mail Fliers, brochures, posters, etc. @codella
  28. 28. when? Follow best practices for the respective platforms Poll your constituents Google: ‘best times to post on social media’ @codella
  29. 29. why? You want people to think of you first – to know you’re the educational consultant expert in their area @codella
  30. 30. @codella
  31. 31. @codella
  32. 32. @codella
  33. 33. facebook Use a page; put keywords in the URL if you can Follow built-in guides to optimize the page Invite your friends to like your page Provide value: education, insight, did you know facts/figures, behind the scenes Get your page audience to: your website, added to your email list, your events, etc. @codella
  34. 34. @codella
  35. 35. image sharing A picture’s worth a thousand words Easy to share Can be compelling @codella
  36. 36. tip Don’t reinvent the wheel. Find and follow others in your industry who are using social media to tell their story. @codella
  37. 37. @codella
  38. 38. @codella
  39. 39. @codella
  40. 40. @codella
  41. 41. @codella
  42. 42. linkedin Best for professional connections Position yourself as a thought leader in the space Maximize your profile Post about newsworthy, informational or entertaining items Comment on newsworthy/noteworthy items and what others share Link to your website/blog @codella
  43. 43. @codella
  44. 44. @codella
  45. 45. @codella
  46. 46. @codella
  47. 47. twitter Best for real-time news/info sharing/commenting Images and video get more engagement (this is true on all platforms) @codella
  48. 48. @codella
  49. 49. @codella
  50. 50. @codella
  51. 51. @codella
  52. 52. some tools @codella
  53. 53. @codella
  54. 54. @codella
  55. 55. @codella
  56. 56. @codella
  57. 57. @codella
  58. 58. @codella
  59. 59. @codella
  60. 60. @codella
  61. 61. @codella
  62. 62. @codella
  63. 63. @codella
  64. 64. @codella
  65. 65. @codella
  66. 66. measurement Align activity with business objectives Pay attention to platform metrics Vanity metrics vs. growth metrics Focus on engagement and what it leads to @codella Check out: bit.ly/biz-mtrx & bit.ly/2manysmtools
  67. 67. contact me PeteCodella.com pc@petecodella.com 801-633-4827 call/text @codella on Twitter About.me/PeteCodella @codella
  68. 68. Q & A - Please submit your questions… • In the event we are unable to answer all questions, please feel free to email them to the address below and we will be happy to respond electronically. • lisa.hoang@uci.edu
  69. 69. Program Contacts • Angela Jeantet, Program Director aljeante@uci.edu (949) 824-2033 • Lisa Hoang, Program Manager lisa.hoang@uci.edu (949) 824-9304 • Address UCI Division of Continuing Education Education and Business Programs P.O. Box 6050, Irvine, CA 92616-6050 • Web: http://ce.uci.edu/iec

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