Staff engagement: planning, engaging, acting and maintaining momentum
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The webinar covered staff engagement strategies for sustainability initiatives. It discussed why staff engagement is important for driving change and maintaining momentum. Some key engagement tactics included showing commitment from leadership, keeping staff informed through various communication channels, connecting initiatives to organizational values, forming green teams, running targeted campaigns with goals and incentives, celebrating successes, and making initiatives fun. The webinar provided examples and resources for effective staff engagement.
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Staff engagement: planning, engaging, acting and maintaining momentum
- 1. WEBINAR STARTING AT 11AM Today’s Topic: Staff engagement Julie’s Bicycle is a registered charity: England and Wales no. 1153441.
- 2. Staff engagement: planning, engaging, acting and maintaining momentum Top tips on how to engage your staff with sustainability and keep them motivated. Luke Ramsay and Lucy Latham – Julie’s Bicycle
- 3. Housekeeping
- 4. Webinar Series • Weekly webinars for NPO, Bridge and MPM • Now until May 13nd (reporting deadline is May 30th) – Basic training – Specialist advice depending on type of organisation • Venues and Cultural Buildings • Offices • Outdoor Events – Taking it further • Touring • Productions and Exhibitions • Communicating success • Staff engagement
- 5. Environmental reporting: the basics 02/04/14 Updating Environmental Policy and Action Plan 02/04/14 Specialist advice: Cultural Buildings and Venues 09/04/14 Specialist advice: Offices 09/04/14 Environmental reporting: the basics 16/04/14 Updating Environmental Policy and Action Plan 16/04/14 Specialist advice: Outdoor Events 23/04/14 Going further: Sustainable Touring 30/04/14 Going further: Sustainable Productions and Exhibitions 30/04/14 Communicating success: how to effectively communicate your initiatives and stories 07/05/14 Staff engagement: planning, engaging, acting and maintaining momentum 13/05/14 To register: http://www.juliesbicycle.com/resources/ace-npos/Webinars-2014
- 6. Today’s agenda • Introduction to Julie’s Bicycle • Environmental reporting requirements – a reminder • Environmental reporting results from 2012/13 • Staff engagement: • Why • How • Campaigns • Support and resources • Trouble shooting Q&A
- 7. 3-year partnership with Arts Council England to support major funded organisations – 2012 to 2015 Julie’s Bicycle Research Networks Consultancy Resources Training Events Thought Leadership
- 8. Arts Council Requirements 1. Update your environmental policy and action plan. – Notify us using the IG Tools 2. Collecting data on energy and water use from April 2013 to March 2014 – Submit using the IG Tools Reporting deadline: 30th May 2014
- 9. Input 2013/2014 data &review results Policy & Action Plan update Notify JB by 30th May via IG Tools Include in Annual submission Process TO DO NOW
- 10. Julie’s Bicycle Support Rest of 2014 • 2nd webinar series: 11 webinars • Third annual roadshow in winter 2014 • Continuous phone & email support with data entry, EP, AP Other relevant work • Grants for the Arts programme • Sustaining Creativity • Culture Change (East)
- 12. Reporting on the IG Tools • Add 2013/14 data to your offices, venues and outdoor events • Account for: – Energy – Water • Relevant tools: – Venues/Cultural Building – Office – Festival/Outdoor Event • Taking it further: – Waste – Travel – Tours – Productions
- 13. IG Tools support • To register/sign in: www.ig-tools.com • Key resources:www.juliesbicycle.com/resources/ace- npos/ace-ig-tools – Demo videos on ‘how to’ on Julie’s Bicycle website • Email or phone support from Julie’s Bicycle
- 14. Engaging staff
- 15. Why? • Staff behaviour is powerful • 3rd of energy savings in UK carbon budgets can come from individuals taking action (UK Energy research centre) • Engaged employees try 50% harder, 20% better and 80% less likely to leave an organisation • Change is very ineffective without staff engagement • Can cause unnecessary tensions • Not making the most of successes • Some of the best ideas come from staff engagement • Obvious benefits around organisation reputation
- 16. How?
- 17. Showing commitment is important…. • Its important that your policy is signed off from the top of the organisation – It gives people a mandate to act on – Important for leadership too – Staff understand how their actions fit into wider strategy – Gives space for people to act and give ideas • Through policies and certifications
- 18. Keep people in the loop… • Really important to keep people up to date with changes – Agenda item on team meetings – Green updates or inclusion on staff newsletter – Give people a forum to discuss ideas – Training where ever necessary – Join up with other local organisations, or piggy- bag existing networks
- 20. • People might get involved in an energy saving campaign for different reasons. E.g. an enhanced company reputations, financial savings, tips to use at home, opportunity to support a charity through savings achieved, the social aspect of getting to know other members of staff • Be positive about the difference you can make, so that people believe that change can be meaningful and effective – Simply spelling out the facts of negative environmental impacts and climate change, even if they seem compelling, are not always effective – Make the link between environmental issues at work, global issues and people’s home and personal life – If you put a campaign in place, please make sure you will be able to monitor the impact of people’s actions in increasing recycling and communicating this
- 21. Green teams • Conduct a staff environmental survey to understand who will be interested in engaging with environmental sustainability • Good to get representatives from across the organisation • Identify any funds that you can use for the green team • Can be used as social occasions too – e.g. lunch clubs, might want to also consider volunteering too
- 22. Engaging • Catalyst effect • Key behaviours that may lead to the adoption of other behaviours with a similar underlying ideology • E.g. micro-generation • Halo effect • Giving public praise and enthusiasm to an employee is likely to encourage them to do more in future • Virtuous Escalator • Get people to make any step, no matter how small • Social norms • Proven time and time again to be
- 23. Campaigns • Chose your focus area • Consider any resource requirements e.g. posters, prizes to incentivise staff participation • Create an easily identifiable brand for your campaign e.g. SwitchOff and create associated promotional materials • Create a realistic goal e.g. reducing elec by 10% • Communicate goal and baseline • Provide simple actions and instructions for staff in order to achieve goal • Provide incentives for involvement e.g. prizes, professional recognition • Think holistically: For example if you do a campaign on cycling to work, raise awareness on transport impacts and organise a bike repair workshop
- 24. Celebrate success! • Evaluate and measure where-ever possible • Measuring and monitoring will ensure that you’re in a strong position to communicate internally and externally about successes • Always refer back to your audience to understand how to communicate on this success (Carbon, Money etc.) • Think of ways this can be communicated
- 25. Make it fun • Connect with national and international environmental days. E.g. Earth Hour, or Walk to Work week • Help people connect with volunteering • Volunteering, gardening. Fits into wider staff well- being too • Educational, create conversations • Social aspect e.g. Lunch clubs?
- 26. Resources
- 29. Any questions? • Reporting deadline 30th May 2014 • Allow 4 – 6 weeks for reporting cycle to take place within • support@juliesbicycle.com • www.juliesbicycle.com
- 30. Further support • www.juliesbicycle.com • Practical Guides and Fact sheets • Case studies • IG Tools videos • Further webinars • Phone & email support
- 31. THANK YOU – Q&A
Editor's Notes
- ArtsCouncil Englandannual submission - Portal opens 1stMay and closes 13th June 2014.
- Grants for the Arts – grant from Arts Council England for Julie's Bicycle to look at future sustainability challenges and opportunities, and further tailor our current online resources and events to artform needs. This programme is open to all organisations, not just NPOs, MPMs, etc. The first art form specific event taking place for Literature on June 25th, followed by Visual Arts in autumn. More information can be found on our website - these events will be covering activities unique to each artform, signposting them to the basic resources available and envisioning what the future might look like for each. We’re also redeveloping the Julie’s Bicycle website as part of Grants for the Arts so any feedback on functionality people would like to see is welcome.Sustaining Creativity – a series of conversations and events led by Julie’s Bicycle exploring environmental challenges, drivers of change, and the opportunities that transformative solutions offer to the creative community. Building on a survey of over 300 arts leaders late last year, our themes are: (i) value (ii) digital economy (iii) circular economy. We will be sharing survey findings and exploring the themes at an event in London in late May 2014.www.juliesbicycle.com/Sustaining-Creativity Culture Change - is a new initiative providing free support on environmental sustainability to creative organisations in the East of England. Led by the Royal Opera House in partnership with Julie's Bicycle, Creative and Cultural Skills, Thurrock Council and High House Production Park, the programme aims to build a more sustainable region through a mixture of one-to-one business support as well as events, workshops and networking opportunities.www.juliesbicycle.com/culture-change
- Sustaining Great Art – Environmental Report Year 1 (2012/13), Results and Highlightshttp://www.artscouncil.org.uk/media/uploads/pdf/Sustaining-Great-Art.pdfEngagement:90% of organisations engaged with Julie’s Bicycle (635 / 704) 704 = 681 NPOs; 16 MPMs - 96 individual organisations; 7 Bridge87% (615) registered on the IG Tools;66% (463) submitted an environmental policy;61% (431) submitted an environmental plan;34% (241) participated in one of the 2012 national roadshow workshops;22% (154) participated in a webinar and;55% (354) responded to the first year evaluation survey2) Carbon impact:397 organisations provided us with good quality data on energy and water that we could use in the analysis: 301 buildings and 231 officesOutdoor events Apr12-Mar13 were excluded as data was insufficient or unreliableData from these 397 organisations were responsible for 94,000 tonnes CO2e Equal to the annual energy use of 20,000 UK householdsCultural buildings made up 92% of footprint & Offices 8%No waste or travel data is includedElectricity use was the main source of emissions, making up over half of the total, whereas water use made up less than 1%. The rest was gas.Even though water use was insignificant in carbon terms, 782 million litres of water were used = 1 billion bottles of wine OR~20M 5 minute showers OR~10M regular baths Equal to an energy spend of £21M, calculated based on actual energy use + DECC annual average tariffs for 2013 – 11p for electricity and 3p for gasFollowing data was considered either insufficient or unreliable: venues and office data covering less than a 12 month period; estimated home office data data > double < half JB & CIBSE benchmarks.Assuming similar conditions and behaviour, if this footprint was extrapolated to include all 704 organisations in the portfolio it would be responsible for 121,000 tonnes CO2e (not significantly higher than the footprint for the 397as most larger organisations already captured)3) Carbon and cash savings:62 cultural buildings out of a total 301 which provided reliable data, provided more than one year’s worth of data which went beyond the minimum requirements. Of 62, 69% reduced carbon emissions overall (from energy and water). Combined carbon savings from energy use only were ~4,000 tonnes CO2e, representing a cash saving of ~£810,000. If this level of savings were achieved across all 301cultural buildings it would represent a total ~13,000 tonnes carbon saving and ~£3 Million energy bill reduction. This is just the tip of the iceberg when considering that there are an estimated 16,000 cultural buildings in the UK. Calculations based on actual energy use & average tariffs DECC – LX 11p/kWh and gas 3p/kWh4) Carbon footprint by artform and by region- Artform:The MPM average stands out, as this is an average for 16 umbrella organisations comprising 96 individual museums and galleries, many of which have large energy hungry buildings. Also MPMs had the highest levels of reporting of all artforms. Average carbon footprint across all artforms is 255 tonnes CO2e.Region: The West Midlands have the highest average as that is where a large number of big organisations are based.Average carbon footprint across all regions is 313 tonnes CO2e.
- www.ig-tools.comData must cover 12 months for offices and venues/cultural buildingsData must cover the duration of the outdoor eventRule of thumb: What you pay bills for and have control over – contact support@juliesbicycle.comif in doubtStrongly encouraged to go beyond the minimum if possible and enter data for multiple years
- Demo videos on ‘how to’ cover:How to add/edit data on the IG ToolsHow to indicate that you have developed/updated your environmental policy and action plan on the IG ToolsHow to invite colleagues to join the accountHow to revise your account details including changing your passwordUnderstanding your IG Tool results and using them to inform your policy and action plan
- Changing staff behaviour and human behaviour in general is really important. Technological innovation can help us in some situations, but this problem is almost always related to behavioural change If we look specifically at Energy reduction – UK Energy research centre calculated that nearly 1/3 of the savings we need to make in our carbon budgets (in the UK) can come from individuals taking action -
- 4 ways of getting people engaged in an organisation:1st: You can embed sustainability into your organisation by putting it into job roles, and there’s an especially good opportunity to do this when you recruit new people into post2nd: You can engage your current employers through policies and codes with internal communication. Sustainability champions, green teams, mass participation events and awards & recognition schemes. This can be really effective and its what most organisations will be doing with engagement. Remember that you shouldn’t worry about the 10 or 20% that don’t care about this as you’ll probably not change their mind too much. Instead, you should focus on looking at who 3rd: You might be engaging beyond your staff and in the sector. And this is something you can get involved in with events such as the ones that Julie’s Bicycle are involved in 4th: Leadership: peer to pee, walking the walk, seeing is believing
- CommunicationBe clear about what you’re trying to do and why so that people understand the purposeGet the why right, right from the top, and communicate this clearly to staffBe clear about the key areas of focus for reducing your impactsBe clear and honest about your level of ambitionBe clear about timeframes, responsibilities and actions