This document outlines eight steps to engineer a classroom brand: 1) Write an experience sentence, 2) Design a logo, 3) Create a hashtag, 4) Establish a mantra, 5) Develop student norms and values, 6) Create paraphernalia, 7) Make the brand ubiquitous, and 8) Obtain feedback. The purpose is to illustrate how branding works and define a classroom brand that represents the classroom's ideas, experiences, and culture. An example classroom brand, #TeamPhysics, is provided.