1. Enterprise
Social Network
YAMMERING@BOND
Peta Hopkins
@petahopkins

2. Network BOND
started 11 YAMMER
February groups NET WORK
2009
There is no
business
Most Biggest o w n e r.
participants
in a
Group =
conversation 30 Ad hoc usage
=6 members
A p p e a r s to b e
more
Files Longest a d m i n i s t r a t iv e
shared conversations
= 11
messages
than academic
staff members
= 37

3. WHAT WE THINK ABOUT IT
―I don't participate much but I do 'lurk' via
the daily digest in my email - useful for
keeping abreast, even if only in a very limited
way‖
―we struggle with the Marketing group as we
don't really have a driver in that it's more
'bonus" content vs "required" content.‖

4. PERSONAL VS PROFESSIONAL
 Why We Use Social Media in Our
Personal Lives — But Not for Work by
Tammy Erickson (2012) HBR Blog
Network
http://blogs.hbr.org/erickson/2012/02/why_we_use_social_me
dia_in_our.html
http://goo.gl/3RZcX
Image Credit: Me & Me by Roddy Keetch. Reproduced under a Creative
Commons Licence.
http://www.flickr.com/photos/rkeetch/2442081237/

5. Image: Google Office
by Ahmd Zizo.
CORPORATE
CULTURE
Consider how
c o r p o r a te
v a l u e s m ay
i m p a c t o n t a ke -
up of social
media in an
e n te r p r i s e . .
Image:
Cubicles by
By Michael
Lokner

6. WHY I USE
YAMMER
O p p o r t uni t y to
learn from
others
O p p o r t uni t y to
i n f l ue nc e
Picking the
c o r p o r a te b r a i n
– who does
this? Who can
help with x?
Helping
c o l l e a g ue s
P r o f es s i o n a l
d ev e l o p me n t
o p p o r t un i t i e s