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Engaging new communities
- 1. Reaching New Communities EngagingResidents Unfamiliar With (or Suspicious of!) the Planning Process Alison LeFlore, AICP Rob May, CEcD, CITY OF BROCKTON, MA Emily Innes, LEED AP ND, HARRIMAN Jennelle Graziano, LAWRENCE REDEVELOPMENT AUTHORITY
- 2. Things Are Changing •Our communities are changing • How we communicate with one another is changing • The way residents expect their cities to operate is changing • Residents have less free time and are more selective with volunteer activities
- 3. Public Engagement isKey to the Planning Process
- 4. How We EngageCommunities Must Evolve and Adapt • New technology is available • More flexible and ongoing communication necessary • New and different techniques to reach underrepresented groups
- 5. Why Engage? • Education •Feedback • Stewardship
- 6. Who do weengage? • Municipal Officials • Municipal Staff • Residents • Business Owners • Property Owners • Nonprofits • Institutions • State Officials
- 7. Who Needs ExtraMotivation? • Working Parents • Low Income Residents • Youth and Young Adults • Minority Residents • Immigrant Communities • Non-English Speakers
- 8. Traditional Approaches Where YOUare • Formal – Workshops – Presentations – Charrettes • Informal – Drop-ins – Open Houses – Targeted Conversations
- 9. Traditional Techniques • MappingExercises • SWOT Analysis • Paper Surveys • Presentations • Facilitated Discussion
- 10. New Techniques • Popup and different locations • More interactive activities • Creative and unique approaches • Combination of in person and online activities • Provide opportunities for different levels of engagement
- 11. Reaching New Communities Wherethe COMMUNITY is • Neighborhood Associations • Meetings of Community Organizations • Business Groups • Festivals • Radio Shows • Local Cable • Social Media
- 12. Community Inventory • Importantstep to identify the various community groups • Build connections with community leaders • Use community leaders to bring others to the process • Include local organizations, nonprofits, social service groups, advocacy groups, religious entities, business associations, everyone!
- 13. Engaging Non-English Speakers •Translations are helpful, but not the only tool • Ask community members to help facilitate; this is a great role for teenagers! • Many communities have multiple dominant languages
- 14. Project Website • Importanttool to share information • Provides location for Project Materials
- 15. Social Media • Eachcommunity has a different relationship with social media • Identify the right platform for your project – Facebook – Twitter – Instagram – NextDoor – Always something new!
- 16. Social Media: Tipsand Tricks • Develop a social media strategy • Keep it fresh • Some users will respond to questions, others will just look at what is posted
- 17. Power of Technology •Online Workshops • Opportunities for Interaction • Mapping Tools • Online Forums
- 18. Reducing Barriers • LanguageBarriers • Time Challenges – Meet at different days/times – Meet in different locations – Provide child care, or even better – include kids in the meeting • Free Food
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- 22. A Blueprint forBrockton • Listening Tour: 7 meetings, different locations, times, targeted audiences
- 23. A Blueprint forBrockton • 100+ participants, >1% of City’s Population
- 24. Reaching New Communities EngagingResidents Unfamiliar With (or Suspicious of!) the Planning Process Questions and Discussion