design for participation
a workshop at Museums and the Web

                                    nina simon, museum 2.0
                                    nina@museumtwo.com
                                    @ninaksimon on twitter

                                    slides at http://bit.ly/MWnina
the plan




introductions
design theory with activities
project brainstorming
where i live
what i do
balboa park online collaborative
boston children’s museum
calgary science center
chabot space science center
chicago history museum
denver art museum
experience music project
girls math and science partnership
international spy museum
monterey bay aquarium
oakland museum
SFMOMA
smithsonian museum of natural history
statens museum for kunst
tech museum of innovation
what i focus on



a participatory institution is
a place where visitors can
create, share, and connect
with each other around
content.
in cultural institutions, that can mean...




   Stanford Art Center      upper: chicago children’s museum   Minnesota History Museum
                         lower: Science Museum of Minnesota
Authority is content provider   Authority is platform provider
why?

participation does five things best:
    deliver personal relevance
    celebrate and network
  diverse voices
    deliver dynamic content
    encourage interpersonal
  dialogue
    support collaborative +
  creative practice
                                      Authority is platform provider
why?



To be most satisfying, leisure
should resemble the best
aspects of work:
challenges, skills and
important relationships.
Geoff Godbey, professor of leisure studies
Pennsylvania State University




                                             Authority is platform provider
how?
      what are
      you about?


what will these
relationships look
like?


    what do they
    need?


                     Authority is platform provider
web 2.0 is software
that gets better the more
people use it
       -Tim O’Reilly, technologist and publisher
how can your museum
get better the more
people participate?
an exhibit that gets better the more people use it?




                                    Worcester City Gallery and Museum
four techniques for
   participatory engagement


1. ask good questions
2. design for diverse user motivation and behavior
3. support dialogue around museum content
4. move from contribution to community
four techniques for
   participatory engagement


1. ask good questions
2. design for diverse user motivation and behavior
3. support dialogue around museum content
4. move from contribution to community
WHERE WERE YOU LAST NIGHT?
PHOTO BY NATHANINSANDIEGO, FLICKR (HTTP://WWW.FLICKR.COM/PHOTOS/NATHANINSANDIEGO/3455796359/)
WHAT IS NANOTECHNOLOGY?
LESSON 1:
MAKE SURE YOU CARE ABOUT
THE ANSWER. TO YOUR QUESTION.
LESSON 2:
MAKE THE QUESTION PERSONAL.
NATIONAL CONSTITUTION CENTER
DAISY: How do I know I'm talking to a human
and not just another machine?

DAISY: Are you sure that I'm not a real person
talking to you by e-mail? What would it take
to convince you?




                                          EXPLORATORIUM
LESSON 3:
ASK SPECULATIVE QUESTIONS.
PLAY.SIGNTIFIC.ORG
WORLDWITHOUTOIL.ORG
FRAMES EXPERIENCE

SPECULATIVE


  WOULD YOU GO TO MARS?
          PERSONAL
Write down a question for which you
have a genuine interest in knowing other
           peoples’ answers.
LESSON 4:
SITUATE YOUR QUESTION WISELY.
STORYCORPS BOOTH BY LOCAL PROJECTS




                                     CANADA SCIENCE AND TECHNOLOGY MUSEUM
CHIC CHICAGO, CHICAGO HISTORY MUSEUM   ADVICE, UNIVERSITY OF WASHINGTON STUDENT CENTER
Lowell National Historical Park
Take Action at the US Holocaust Memorial Museum




                                  http://www.ushmm.org/genocide/take_action/
Pick a good question. How would you
situate it to make it most effective--both
           online and in-gallery?
four techniques for
   participatory engagement


1. ask good questions
2. design for diverse user motivation and behavior
3. support dialogue around museum content
4. move from contribution to community
what do people already do in museums?




explorers
experience seekers
rechargers
facilitators
professional/hobbyists
what do people already do on the web?
and what do they need to be happy?




satisfying work to do
the experience of being good at something
time spent with people we like
the chance to be part of something bigger
                        Jane
 McGonigal,
 Director
 of
 Games
 Research
 &

                        Development
at
the
Institute
for
the
Future
where does it come together?




                      http://www.vam.ac.uk/collections/textiles/lawty/world_beach/
http://www.vam.ac.uk/collections/textiles/lawty/world_beach/
http://www.vam.ac.uk/collections/textiles/lawty/world_beach/
http://www.vam.ac.uk/collections/textiles/lawty/world_beach/
http://www.vam.ac.uk/collections/textiles/lawty/world_beach/
What does your website or project tell
people about what they will get out of
           participating?
four techniques for
   participatory engagement


1. ask good questions
2. design for diverse user motivation and behavior
3. support dialogue around museum content
4. move from contribution to community
what’s a social object?




                  “social networks consist
                  of people who are
                  connected by a shared
                  object”
                          - Jyri Engeström, 2005




                                 flickr
what kind of social behavior makes sense
   to promote around your objects?
pointing




Science Museum of Minnesota
taking photos




       Experience Music Project
writing stories




        Powerhouse Museum
sharing memories




          Denver Art Museum
sharing experiences




            Chicago Children’s Museum
using familiar structures




             Advice, University of Washington
gaming




   lab.signtific.org
make it shareable
Pick a piece of content or experience that you would like users to be able to share with
each other. Using questions, instructions, secrets, or other design tools, develop a feature
set for how people can share that object, content, or experience.
four techniques for
   participatory engagement


1. ask good questions
2. design for diverse user motivation and behavior
3. support dialogue around museum content
4. move from contribution to community
WHICH MODEL IS RIGHT FOR YOU?
  contributory                                  collaborative




         visitors help weave a net at sfmoma     co-design of media products for smithsonian




    co-creative                                              host




wing luke museum community exhibit process     youtube meetup at the ontario science centre
expanding participation: Sound Off case study




                 150 entrants
                  12 finalists
                  4 concerts
                     1 cd
part 1 - identifying audiences
Current Program Participants                                                            Their Audiences

                         teen bands (13-21) (don’t                                  family who come see
                          have tight relationship)                                   performance/show                    friends who come
                                                            school groups
teen artists (13-17) -                                                                                                      for the show
  makers, musicians
                                                              On Stage                   Sound Off audience
                         bands who don’t get into
                                Sound Off                          SoundLab                                                                 peers      other teen
Experience the Band -                                                                            fans of the bands
 ensemble musicians
                                                    guest events                                                                                       musicians
                                                                                                                     out-of-school
                         youth advisory board (13-18)       one-off programs
                                                                                                                      facilitators
                          who volunteer with Sound                                      teachers
                             Off + other projects



     Affinities                                          car guys
                                                                                 Interests/Desires from Site                                  personal quest for
                                                                                                                                                improvement
                                                                                                                 meet other kids like
     movie buffs             musicians               tattoo
                                                                                  play the music you love
                                                                                                                    them/finding
                                                                                                                     community                 finding new things you’ll
                                      fans of rock                                                                                                      like
              reading                    graphic design/illustration                           playing in a band                     meet pros
        DIY                                 music collectors                           meet heroes
                                                                                                                    becoming pro musicians      close to celebrity
          skateboarding                                                              behind the scenes influence
                                          people into music                                                                              get scholarships to
 science enthusiasts                           history                                                          entertainment                  Berklee
          comic books                                                          specific program interest
                                                                                                               learning to play music/
                                                                   artists                                          cultivate arts         be a part of the music
    gaming                   dreamers                                                      activate historic                                  making history
                                                                                                interest
         architecture/design                                                                                          sharing passions with
                                people into scifi history                                                                  family/friends
             enthusiasts                                                          hope to replicate peak
                                                                                      experiences                                        validating your niche
part 2 - identifying opportunities

Sound Off currently...
   Creators: kids in bands

   Critics: Facebook voting, pro critics, judges

   Collectors:

   Joiners: MySpace communities around bands,

   Spectators: people who come to the show
     ADD:
     -open submission process online (get other bands more out there)
     -YAB switch from judging to press corps/critics, bloggers
     -open vlogger competition
     -oral history live with youth
     -tracing past bands over time
     -fans and bands that lose have online community to support each
     -monthly challenges, lightweight, write a song based on X or using
     -Sound Off backstage - other roles
part 3 - rolling out new services with impact assessment


year 1:
- digital, online submissions (private), culled by staff + youth advisory board
- engage the other bands in social network around Sound Off!
     - light merchandise contest, gig promotion, musician meetups
- youth advisory board produces journalistic content about finalists and events
- live event text voting “people’s choice” by audience




year 2:
- digital, online submissions (public), culled by online audience, then staff + youth advisory board
- social network members produce journalistic content inc. behind-the-scenes
     - youth advisory board manages social network
- youth advisory board begins oral history live project around all-ages scene
contact me anytime
   nina@museumtwo.com
        @ninaksimon
http://www.museumtwo.com

   slides at http://bit.ly/MWnina

Design for User Participation: A Half Day Workshop

  • 1.
    design for participation aworkshop at Museums and the Web nina simon, museum 2.0 nina@museumtwo.com @ninaksimon on twitter slides at http://bit.ly/MWnina
  • 2.
    the plan introductions design theorywith activities project brainstorming
  • 3.
  • 4.
    what i do balboapark online collaborative boston children’s museum calgary science center chabot space science center chicago history museum denver art museum experience music project girls math and science partnership international spy museum monterey bay aquarium oakland museum SFMOMA smithsonian museum of natural history statens museum for kunst tech museum of innovation
  • 5.
    what i focuson a participatory institution is a place where visitors can create, share, and connect with each other around content.
  • 6.
    in cultural institutions,that can mean... Stanford Art Center upper: chicago children’s museum Minnesota History Museum lower: Science Museum of Minnesota
  • 7.
    Authority is contentprovider Authority is platform provider
  • 8.
    why? participation does fivethings best: deliver personal relevance celebrate and network diverse voices deliver dynamic content encourage interpersonal dialogue support collaborative + creative practice Authority is platform provider
  • 9.
    why? To be mostsatisfying, leisure should resemble the best aspects of work: challenges, skills and important relationships. Geoff Godbey, professor of leisure studies Pennsylvania State University Authority is platform provider
  • 10.
    how? what are you about? what will these relationships look like? what do they need? Authority is platform provider
  • 11.
    web 2.0 issoftware that gets better the more people use it -Tim O’Reilly, technologist and publisher
  • 12.
    how can yourmuseum get better the more people participate?
  • 13.
    an exhibit thatgets better the more people use it? Worcester City Gallery and Museum
  • 14.
    four techniques for participatory engagement 1. ask good questions 2. design for diverse user motivation and behavior 3. support dialogue around museum content 4. move from contribution to community
  • 15.
    four techniques for participatory engagement 1. ask good questions 2. design for diverse user motivation and behavior 3. support dialogue around museum content 4. move from contribution to community
  • 16.
    WHERE WERE YOULAST NIGHT?
  • 17.
    PHOTO BY NATHANINSANDIEGO,FLICKR (HTTP://WWW.FLICKR.COM/PHOTOS/NATHANINSANDIEGO/3455796359/)
  • 18.
  • 19.
    LESSON 1: MAKE SUREYOU CARE ABOUT THE ANSWER. TO YOUR QUESTION.
  • 21.
    LESSON 2: MAKE THEQUESTION PERSONAL.
  • 22.
  • 23.
    DAISY: How doI know I'm talking to a human and not just another machine? DAISY: Are you sure that I'm not a real person talking to you by e-mail? What would it take to convince you? EXPLORATORIUM
  • 24.
  • 25.
  • 26.
  • 28.
    FRAMES EXPERIENCE SPECULATIVE WOULD YOU GO TO MARS? PERSONAL
  • 29.
    Write down aquestion for which you have a genuine interest in knowing other peoples’ answers.
  • 30.
    LESSON 4: SITUATE YOURQUESTION WISELY.
  • 31.
    STORYCORPS BOOTH BYLOCAL PROJECTS CANADA SCIENCE AND TECHNOLOGY MUSEUM
  • 32.
    CHIC CHICAGO, CHICAGOHISTORY MUSEUM ADVICE, UNIVERSITY OF WASHINGTON STUDENT CENTER
  • 34.
  • 35.
    Take Action atthe US Holocaust Memorial Museum http://www.ushmm.org/genocide/take_action/
  • 36.
    Pick a goodquestion. How would you situate it to make it most effective--both online and in-gallery?
  • 37.
    four techniques for participatory engagement 1. ask good questions 2. design for diverse user motivation and behavior 3. support dialogue around museum content 4. move from contribution to community
  • 38.
    what do peoplealready do in museums? explorers experience seekers rechargers facilitators professional/hobbyists
  • 39.
    what do peoplealready do on the web?
  • 40.
    and what dothey need to be happy? satisfying work to do the experience of being good at something time spent with people we like the chance to be part of something bigger Jane
 McGonigal,
 Director
 of
 Games
 Research
 &
 Development
at
the
Institute
for
the
Future
  • 41.
    where does itcome together? http://www.vam.ac.uk/collections/textiles/lawty/world_beach/
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
    What does yourwebsite or project tell people about what they will get out of participating?
  • 47.
    four techniques for participatory engagement 1. ask good questions 2. design for diverse user motivation and behavior 3. support dialogue around museum content 4. move from contribution to community
  • 48.
    what’s a socialobject? “social networks consist of people who are connected by a shared object” - Jyri Engeström, 2005 flickr
  • 49.
    what kind ofsocial behavior makes sense to promote around your objects?
  • 50.
  • 51.
    taking photos Experience Music Project
  • 52.
    writing stories Powerhouse Museum
  • 53.
    sharing memories Denver Art Museum
  • 54.
    sharing experiences Chicago Children’s Museum
  • 55.
    using familiar structures Advice, University of Washington
  • 56.
    gaming lab.signtific.org
  • 57.
    make it shareable Picka piece of content or experience that you would like users to be able to share with each other. Using questions, instructions, secrets, or other design tools, develop a feature set for how people can share that object, content, or experience.
  • 58.
    four techniques for participatory engagement 1. ask good questions 2. design for diverse user motivation and behavior 3. support dialogue around museum content 4. move from contribution to community
  • 59.
    WHICH MODEL ISRIGHT FOR YOU? contributory collaborative visitors help weave a net at sfmoma co-design of media products for smithsonian co-creative host wing luke museum community exhibit process youtube meetup at the ontario science centre
  • 60.
    expanding participation: SoundOff case study 150 entrants 12 finalists 4 concerts 1 cd
  • 61.
    part 1 -identifying audiences Current Program Participants Their Audiences teen bands (13-21) (don’t family who come see have tight relationship) performance/show friends who come school groups teen artists (13-17) - for the show makers, musicians On Stage Sound Off audience bands who don’t get into Sound Off SoundLab peers other teen Experience the Band - fans of the bands ensemble musicians guest events musicians out-of-school youth advisory board (13-18) one-off programs facilitators who volunteer with Sound teachers Off + other projects Affinities car guys Interests/Desires from Site personal quest for improvement meet other kids like movie buffs musicians tattoo play the music you love them/finding community finding new things you’ll fans of rock like reading graphic design/illustration playing in a band meet pros DIY music collectors meet heroes becoming pro musicians close to celebrity skateboarding behind the scenes influence people into music get scholarships to science enthusiasts history entertainment Berklee comic books specific program interest learning to play music/ artists cultivate arts be a part of the music gaming dreamers activate historic making history interest architecture/design sharing passions with people into scifi history family/friends enthusiasts hope to replicate peak experiences validating your niche
  • 62.
    part 2 -identifying opportunities Sound Off currently... Creators: kids in bands Critics: Facebook voting, pro critics, judges Collectors: Joiners: MySpace communities around bands, Spectators: people who come to the show ADD: -open submission process online (get other bands more out there) -YAB switch from judging to press corps/critics, bloggers -open vlogger competition -oral history live with youth -tracing past bands over time -fans and bands that lose have online community to support each -monthly challenges, lightweight, write a song based on X or using -Sound Off backstage - other roles
  • 63.
    part 3 -rolling out new services with impact assessment year 1: - digital, online submissions (private), culled by staff + youth advisory board - engage the other bands in social network around Sound Off! - light merchandise contest, gig promotion, musician meetups - youth advisory board produces journalistic content about finalists and events - live event text voting “people’s choice” by audience year 2: - digital, online submissions (public), culled by online audience, then staff + youth advisory board - social network members produce journalistic content inc. behind-the-scenes - youth advisory board manages social network - youth advisory board begins oral history live project around all-ages scene
  • 64.
    contact me anytime nina@museumtwo.com @ninaksimon http://www.museumtwo.com slides at http://bit.ly/MWnina