Stephen Bailey, senior media and PR officer and Sarah Whyte, senior media manager, NHS Blood and Transplant Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

2. Our Channels

9. • Authentic
• Community
• Clear
• Shareable
• Self-contained

13. • Wow factor
• One sentence if needed
• Support key messages
• Striking photo
• Photo and story united

18. Blood Objectives
• Recruitment
• Maintain stock levels
• Recruit BAME donors

19. Organ Objectives
• Recruitment
• Conversation
• Position organ donation as support for families

20. Existing Audiences
Organ Donation Blood Donation

21. Social Media Audit
Auditing our social media audiences
for each of the channels to serve as
benchmarks for the ensuing pillars
Surveying people within the four
target groups, through a leading
polling organisation, on their attitudes
towards donation and online
behaviours
Determining whether the target
audiences are catered for within the
current social media strategy and
communications

22. Social Media Strategy – comms
objectives

23. Education

24. Education

25. Recruitment

26. Recruitment

27. Retention and Affirmation

28. Retention and Affirmation

29. Social Media Strategy – Supporting
business need

31. Cross promotion

32. Cross promotion

33. Cross promotion

34. In summary...
• Constantly monitor and refine
• Community has the best content
• Curate lightly
• Find new ways to support business need
• People first

35. Any questions?

36. Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we do:
www.charitycomms.org.uk

37. Conference
28 April 2016
London
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