The document emphasizes the importance of starting small in social media marketing, particularly for those who may feel overwhelmed or lack resources. It encourages businesses to understand their audience and leverage available content and team members effectively. Additionally, it suggests seeking help from established social media resources and platforms.

1. Follow Search Like Tweet Comment Login Blog Post Link Help! Follow Search Like Tweet Comment Login Blog Post Link Help! Follow Search Like Tweet Comment Login Blog Post Link Help! Building Your Business Through Social Media Help!

2. AKA Social Media

4. Traditional Media Social Media

5. Why is SoMe SoBig? Better. SoMe beginner style. OK, old school. Graphics from Jay Baer The Geometry of Social Media – Why Triangles Rule http://www.convinceandconvert.com/social-media-marketing/the-geometry-of-social-media/

6. Overwhelmed

7. Follow Buddha on Facebook

8. Don’t start. Start small.

9. Don’t Start Your audience isn’t on the web or social media. You don’t have the resources to commit. You would rather write a 500 page essay on shipping law.

10. Start Small Commitment “ Social media is not a campaign, it’s a commitment.” – Paul Dunay Budget time Budget people Budget cooperation Budget research

11. Who is your audience? Where is your audience? How can we make the audience smarter? How can we make it easier to get to us? (or do what we want) Start Small Audience Jason Falls, Social Media Explorer “What No One is Telling You About Your Content Strategy” Webinar, Awareness Inc. March 25, 2011

12. Start Small Content What content resources do you have? What tangible items can we share? Which team members are interesting? What topics can we have fun with? What can we give away? Research similar businesses. Set guidelines. Jason Falls, Social Media Explorer “What No One is Telling You About Your Content Strategy” Webinar, Awareness Inc. March 25, 2011

13. Start Small Experience YOU. SOCIAL MEDIA .

14. Ask for help! MarketingProfs.com SocialMediaExaminer.com Trade Association SlideShare YouTube Others who are good at it. Twitter

15. Follow Search Like Tweet Comment Login Blog Post Link Help! Follow Search Like Tweet Comment Login Blog Post Link Help! Follow Search Like Tweet Comment Login Blog Post Link Help! Ann Swanson [email_address] Help!