The document contains data on app installs, usage, registrations, and online activity for Absolute Radio Network from 2009 to 2012. It shows: 1) App installs grew significantly from 2009 to 2012, especially for Android and iPhone. 2) App active users and sessions peaked in late 2011 and early 2012 before declining slightly. 3) Total account registrations, including mobile and desktop, increased steadily throughout the period shown. 4) YouTube video views and engagement in terms of likes, comments, and shares also increased over time.

1. Absolute Radio Network
Worldwide Mobile App Installs (000s)
iPhone Android Nokia BlackBerry Windows
15
12 8
8 24
20 8 8
11 8 19
36 121 47 22 17 11
25 14
59
149 38 48
41 45
60
101 10 27
59
58
13
9
193 196 204
183 179
142 154
134 139
106
5
39 10
15
2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1
Source: Respective app stores

2. Absolute Radio Network
Worldwide Mobile App Usage
Active Users (000s) Sessions (millions)
332
313 307 305 309 300
279 2.42
268 269 2.26 2.27
259 2.18
2.08 2.11
219 219 1.92 1.86
1.76 1.80
1.61 1.57
Jul 2011
Jul 2011
Dec 2011
Dec 2011
Jun 2011
May 2012
Jun 2011
May 2012
Mar 2012
Apr 2012
Aug 2011
Sep 2011
Jan 2012
Feb 2012
Apr 2012
Aug 2011
Sep 2011
Jan 2012
Feb 2012
Mar 2012
Oct 2011
Nov 2011
Oct 2011
Sources: Spodtronic and Flurry Nov 2011

3. Absolute Radio Network
Worldwide Mobile App Active Users (000s)
Station Players Other Apps
92
77
86 88 93 77
36 48 66
64
14 15
236 241
223 219 212 220 217 216 222
206 204 205
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012
Sources: Spodtronic and Flurry

4. Absolute Radio Network
Total Account Registrations (000s)
Legacy Desktop Mobile
800
700
600
500
400
300
200
100
0
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012
Source: Internal server logs

5. Absolute Radio
Worldwide YouTube Video Views (000s)
790 797
750 744
615
575
541
505 510
433 452
411
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012
Source: YouTube

6. Absolute Radio
Worldwide YouTube Activity
Likes Comments Shares
4,000
3,500
3,000
2,500 2,225
2,000
1,500
991
1,000
500 286
0
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012
Source: YouTube

7. Absolute Radio Network
Worldwide Online Unique Visitors (000s)
557 550
532 520
514
475
439 438 444 452
Utility broken Utility broken
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012
Source: Piwik

8. UK Online Unique Visitors (000s)
Mar-12 Apr-12 May-12
805
679
636
519
474
270 266 263
195
108
Capital Heart FM talkSPORT Absolute Classic FM Magic Real Smooth KISS XFM
Network Websites Radio 105.4 Radio Radio Online
Network
Source: UKOM

9. Absolute Radio Network
Worldwide Site Traffic
Visits (000s) Page Views (millions)
2.2 7.1
2.1 2.1 2.1 6.6 6.5
2.0 1.9 2.0 6.3
1.9 1.9 1.9 6.0 6.1
1.8 1.8 5.9
5.6 5.7 5.8
5.4 5.4
Nov 11
Sep 11
Oct 11
Jan 12
May 12
Aug 11
Mar 12
Apr 12
Dec 11
Feb 12
Jun 11
Jul 11
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
11 11 11 11 11 11 11 12 12 12 12 12
Source: Google

10. Absolute Radio
RadioPlayer
Unique Visitors (000s) Visits (000s)
906 906
301 861
293 839
283 282 813 811
270
260 257 750 746
688 682 686
654
219 220 215 219 223
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
11 11 11 11 11 11 11 12 12 12 12 12 11 11 11 11 11 11 11 12 12 12 12 12
Source: Google

11. Absolute Radio
Social Media
Total Facebook Likes (000s) Total Twitter Follows (000s)
Absolute Radio Other Network Pages Absolute Radio Other Network Profiles
50
48
107 46
102 42
95 98
86 90 87
75 80 83
36 38 40
68 72 32 34
31
29 30
75 77 79 80 84 33
62 64 66 69 70 72 73 27 30 31
21 22
17 17 18 19 20 20
Feb 12
Jun 11
Jul 11
Aug 11
Oct 11
Sep 11
Nov 11
Jan 12
May 12
Mar 12
Apr 12
Dec 11
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
11 11 11 11 11 11 11 12 12 12 12 12
Source: Facebook and Twitter

12. Absolute Radio Network
Facebook Talking About (000s)
Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12
9.0
8.2
8.0
7.0
6.0 5.7
5.0
4.9
4.0
3.0
2.1
2.0
1.0
0.0
Absolute Breakfast 80s Others
Source: Facebook

13. 30.0
20.0
40.0
50.0
70.0
10.0
60.0
0.0
Oct 08
Nov 08
Dec 08
Jan 09
Feb 09
Mar 09
Apr 09
May 09
Jun 09
Jul 09
Aug 09
Sep 09
Oct 09
Nov 09
Dec 09
16+
Jan 10
Feb 10
Mar 10
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
Apr 10
May 10
25-54
Jun 10
Jul 10
Aug 10
Sep 10
Oct 10
Nov 10
Dec 10
Jan 11
Feb 11
25-54 London
Prompted Awareness
Mar 11
Absolute Radio Network
Apr 11
May 11
Jun 11
Jul 11
Aug 11
Sep 11
Oct 11
Nov 11
Dec 11
Jan 12
Feb 12
Mar 12
Apr 12
May 12
37.2
46.1
61.7

14. National Prompted Awareness
Jul-11 Aug-11 Sep-11a Sep-11b Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12
90
80 75.8 75.8
70 68.3
61.2
60
51.2
50 46.7
41.3 40.7
40 37.2
30 27.9
23.8
21.9 20.5
20 17.1
10
0
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)

15. London Prompted Awareness
Aug-11 Sep-11a Sep-11b Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12
90
81.4
80 76.8
74.3 74.3 73.7
70
60
54.6
49.9 49.7
50
44.8 43.7
39.0
40
30
20
10
0
Capital Kiss Classic FM Magic Heart LBC Absolute Talk Sport Smooth Xfm Absolute
Network Radio
Source: Harris Interactive 16+ UK Online Omnibus (six-month roll)

16. Absolute Radio Network
Weekly Reach (millions)
W1:11 W4:11 W1:12
3.1
2.9 3.0
2.8
2.5
2.4
1.8
1.7
1.1 1.1 1.1 1.1
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

17. Absolute Radio Network
Monthly Reach (millions)
W1:11 W4:11 W1:12
5.2
4.9 4.9
4.7
4.2
3.9
3.0
2.8
1.9 1.8 1.8 1.8
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

18. Absolute Radio Network
Weekly Hours (millions)
W1:11 W4:11 W1:12
21.3 20.9
19.0 18.8
18.2 17.6
11.8 11.5
7.8 7.3 7.7 7.2
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR