The document provides mobile app installation, usage, and registration statistics for Absolute Radio Network from 2009 to 2012. It shows that Android app installs increased over time while Blackberry installs decreased. Active users peaked at 313,000 in November 2011 while sessions peaked at 2.42 million in October 2011. iPad app visits increased for the station player app but decreased for live scores between August and September 2012. Total account registrations increased over time with more coming from mobile than desktop or legacy sources. YouTube video views peaked at 797,000 in an unspecified time period.

1. Absolute Radio Network
Worldwide Mobile App Installs (000s)
iPhone Android Nokia BlackBerry Windows
15
12 8
8 24
20 8
8 8 19 10
36 121 47 11 22 17
25 11
14 20
59 54
149 38 48
41 45 19
60 12 9
101 10 27
59 45
58 55
13
9
193 196 204
183 179
154 158 147
134 142 139
106
5
39 10
15
2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3
Source: Respective app stores

2. Absolute Radio Network
Worldwide Mobile App Usage
Active Users (000s) Sessions (millions)
332
313 307 305 309
300
290 285
279 2.42
269 2.26 2.27
253 2.18
246 2.08 2.11
1.92 1.86
1.77
1.70
1.56 1.58
Oct 2011
Nov 2011
Nov 2011
Jan 2012
May 2012
Aug 2012
Sep 2012
Oct 2011
Jan 2012
May 2012
Aug 2012
Sep 2012
Dec 2011
Dec 2011
Mar 2012
Apr 2012
Mar 2012
Apr 2012
Feb 2012
Feb 2012
Jun 2012
Jul 2012
Jun 2012
Jul 2012
Sources: Spodtronic and Flurry

3. Absolute Radio Network
Worldwide Mobile App Active Users (000s)
Station Players Other Apps
92
77
86 88 93 77 68
66 75
64 42 38
236 241
212 220 217 216 222 211 207 221 210
205
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012
Sources: Spodtronic and Flurry

4. Absolute Radio Network
Worldwide Mobile App Visits from iPads
iPad App Visits %
21.8
17.8
8.8 9.2
Live Scores Station Players
Aug-12 Sep-12
Source: Google

5. Absolute Radio Network
Total Account Registrations (000s)
Legacy Desktop Mobile
1,000
900
800
700
600
500
400
300
200
100
0
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012
Source: Internal server logs

6. Absolute Radio
Worldwide YouTube Video Views (000s)
797
750 744
575
537
505 510
433 452
422
398
352
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012
Source: YouTube

7. Absolute Radio
Worldwide YouTube Activity
Likes Comments Shares
3,000
2,500
1,993
2,000
1,500
1,000 829
500 294
0
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012
Source: YouTube

8. Absolute Radio Network
Worldwide Online Unique Visitors (000s)
557 550
532 520 529 534
514 507 515
475
452
Utility broken
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012
Source: Piwik

9. UK Online Unique Visitors (000s)
Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12
666
593
533 512 508
280 275 269
220
185
139
109
61
Source: UKOM

10. Absolute Radio Network
Worldwide Site Traffic
Visits (millions) Page Views (millions)
2.2 7.1
2.1 2.1 2.1 6.6
2.0 6.5
1.9 2.0 6.3
1.9 1.9 1.9 6.1
1.8 1.8 5.7 5.8 5.6
5.4 5.4 5.3
4.9
Nov 11
Nov 11
Oct 11
Sep 12
Sep 12
Jan 12
May 12
Aug 12
Dec 11
Apr 12
Oct 11
Jan 12
May 12
Aug 12
Dec 11
Apr 12
Feb 12
Feb 12
Mar 12
Mar 12
Jun 12
Jul 12
Jun 12
Jul 12
Source: Google

11. Absolute Radio
RadioPlayer
Unique Visitors (000s) Visits (000s)
906 906
301 861
293 839
283 282 278 278 813 811
260 257
270
262 750 746 761 780 765
732
248
223
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
11 11 11 12 12 12 12 12 12 12 12 12 11 11 11 12 12 12 12 12 12 12 12 12
Source: Google

12. Absolute Radio
Social Media
Total Facebook Likes (000s) Total Twitter Follows (000s)
Absolute Radio Other Network Pages Absolute Radio Other Network Profiles
130 135 60
114
111 56
107
102 53
95 98 50 52
90 87
83 86 46 48
42
38 40
34 36
90 95 99 100 46
70 72 73 75 77 79 80 84 30 31 33 34
36 39
27
20 20 21 22
Feb 12
Feb 12
Nov 11
Jun 12
Jul 12
Nov 11
Jun 12
Jul 12
Oct 11
Sep 12
Sep 12
Jan 12
May 12
Aug 12
Aug 12
Apr 12
Oct 11
Jan 12
May 12
Apr 12
Dec 11
Dec 11
Mar 12
Source: Facebook and Twitter Mar 12

13. Absolute Radio Network
Facebook Talking About (000s)
Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12 Jun 12 Jul 12 Aug 12 Sep 12
30.0
25.0
20.0
15.0
11.2
10.0 9.3
8.3
6.2
5.0
0.0
Absolute Breakfast 80s Others
Source: Facebook

14. 10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
0.0
Oct 08
Nov 08
Dec 08
Jan 09
Feb 09
Mar 09
Apr 09
May 09
Jun 09
Jul 09
Aug 09
Sep 09
Oct 09
Nov 09
Dec 09
Jan 10
Feb 10
16+
Mar 10
Apr 10
May 10
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
Jun 10
Jul 10
25-54
Aug 10
Sep 10
Oct 10
Nov 10
Dec 10
Jan 11
Feb 11
Mar 11
Apr 11
25-54 London
Prompted Awareness
May 11
Jun 11
Absolute Radio Network
Jul 11
Aug 11
Sep 11
Oct 11
Nov 11
Dec 11
Jan 12
Feb 12
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
40.2
50.3
67.7

15. National Prompted Awareness
Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12
90
80
75.0 74.5
70 66.3
60 58.3
50.4
50 46.5
41.9
40.2 39.0
40
30.7
30
24.7
21.4 21.0 19.9
20
10
0
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)

16. London Prompted Awareness
Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12
90
80.7
80
75.0 73.9
71.7 70.8
70
60
54.4 53.2
50 48.0
46.2 45.3
41.5
40
30
20
10
0
Capital Kiss Heart Magic Classic FM Absolute LBC Talk Sport Smooth Xfm Absolute
Network Radio
Source: Harris Interactive 16+ UK Online Omnibus (six-month roll)

17. Absolute Radio Network
Weekly Reach (millions)
W3:11 W2:12 W3:12
3.2 3.2
3.0 3.0
2.9
2.8
1.3 1.3
1.1 1.1 1.1
1.0
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

18. Absolute Radio Network
Monthly Reach (millions)
W3:11 W2:12 W3:12
5.4 5.3
5.0 5.2
5.0
4.8
2.1 2.1
1.8 1.9 1.8
1.7
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

19. Absolute Radio Network
Weekly Hours (millions)
W3:11 W2:12 W3:12
25.3 25.1
20.7 20.3
19.8 19.2
10.1 10.0
7.2 7.0 6.9 6.6
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR