1) The document provides statistics on app installs, usage, and listenership for Absolute Radio Network across various platforms from 2009-2011. It shows growth in installs and usage of mobile apps as well as increasing online and social media engagement over time. 2) Absolute Radio saw increasing mobile app installs, active users, and on-demand streaming hours from 2009-2011. Social media followers and engagement also grew steadily across platforms. 3) Listenership metrics like reach and hours spent listening increased over the periods reported for both Absolute Radio and the Absolute Radio Network overall. Awareness of the brand also improved according to survey data.

1. Absolute Radio Network
Mobile App Installs (000s)
iPhone Android Nokia BlackBerry Windows
15
12 8
8 24
20 8
36 121 47 11 22
25
59 38
149
60 41
101 10 27
59
58
9 13
193 183 179
142 139 154
134
106
5
39 10
15
2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3
Source: Respective app stores

2. Absolute Radio Network
Mobile App Usage
Active Users (000s) Sessions (millions)
259 259 254 263 259
246
233 1.97 1.92
222 219 219 1.88 1.86
213 211 1.74 1.76 1.80
1.65 1.61 1.57
1.56
1.22
Jul 2011
Jul 2011
Dec 2010
Dec 2010
Jun 2011
May 2011
May 2011
Jun 2011
Sep 2011
Jan 2011
Mar 2011
Apr 2011
Aug 2011
Jan 2011
Feb 2011
Mar 2011
Apr 2011
Aug 2011
Sep 2011
Oct 2011
Feb 2011
Oct 2011
Nov 2011
Nov 2011
Sources: Spodtronic and Flurry

3. Absolute Radio Network
Mobile App Active Users (000s)
Station Players Other Apps
34 36
30 48 65 63
11 31 14 15
6 13
226 216 223
207 210 198 202 206 204 206 198 196
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011
Sources: Spodtronic and Flurry

4. Absolute Radio
Worldwide YouTube Video Views (000s)
790 797
615
555 534 541
503 505
483
438 421 411
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011
Source: YouTube

5. Absolute Radio
On-Demand Hours
Downloaded Streamed
On-Demand Hours (millions) On-Demand Hours (000s)
2.67 395
2.55
2.45
2.32 2.29
2.22 2.23
2.10 2.05 2.13 322
292
280
1.81
1.72
203 203 206
64
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
10 10 11 11 11 11 11 11 11 11 11 11 10 10 11 11 11 11 11 11 11 11 11 11
Source: Server logs and YouTube

6. UK Online Unique Audience (000s)
Mar 11 Apr 11 May 11 Jun 11 Jul 11 Aug-11 Sep-11 Oct-11
386 371
347
254 247
171
123 123
103
71
Capital Heart FM talkSPORT Absolute Classic FM KISS Real Smooth Magic XFM
Network Websites Radio Radio Radio 105.4 Online
Network
Source: UKOM

7. Absolute Radio
Social Media
Total Facebook Likes (000s) Total Twitter Follows (000s)
Absolute Radio Other Network Pages Absolute Radio Other Network Profiles
79.8 82.5 32.2
34.1
71.9 75.5 30.7
68.3 28.7 29.6
62.7 27.1
25.5
54.2 56.9 23.0 24.2
50.8
66.1 68.8 70.3
55.6 61.6 64.2 16.8 17.4 18.1 18.9 19.7
37.4 43.5 45.8 13.4 14.0 14.6 15.3
Feb Mar Apr May Jun Jul Aug Sep Oct Feb Mar Apr May Jun Jul Aug Sep Oct
11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11
Source: Facebook and Twitter

8. 100
0
10
20
30
50
60
70
80
90
40
31 Jan 2011
14 Feb 2011
Source: Facebook
28 Feb 2011
14 Mar 2011
28 Mar 2011
11 Apr 2011
25 Apr 2011
9 May 2011
23 May 2011
6 Jun 2011
20 Jun 2011
4 Jul 2011
18 Jul 2011
1 Aug 2011
15 Aug 2011
Absolute Radio Network
29 Aug 2011
12 Sep 2011
Weekly Active Facebook Users (000s)
26 Sep 2011
10 Oct 2011
24 Oct 2011
7 Nov 2011
21 Nov 2011

9. Absolute Radio Network
Weekly Facebook Reach (000s)
31 Oct 2011 7 Nov 2011 14 Nov 2011 21 Nov 2011 28 Nov 2011
60
56
50
40
30 28
23
20 18
15
10
6
5 5 4
2
0
Absolute Classic 60s 70s 80s 90s 00s Breakfast Hometime Rock 'n'
Rock Roll
Football
Source: Facebook

10. Absolute Radio Network
National Awareness
Unprompted Prompted
8.0 40.0
35.9
7.0 35.0
6.7
6.0 30.0
Unprompted Awareness
Prompted Awareness
5.0 25.0
4.0 20.0
3.0 15.0
2.0 10.0
1.0 5.0
0.0 0.0
Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct
08 08 09 09 09 09 09 09 10 10 10 10 10 10 11 11 11 11 11
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)

11. Absolute Radio Network
Weekly Reach (millions)
W3:10 W2:11 W3:11
3.0 3.0 2.9 2.8
2.5
2.4
1.2 1.2 1.1 1.1 1.1
1.0
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

12. Absolute Radio Network
Monthly Reach (millions)
W3:10 W2:11 W3:11
4.9 5.0
4.8 4.8
4.2
4.0
1.9 1.9 1.8 1.8 1.8 1.7
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

13. Absolute Radio Network
Weekly Hours (millions)
W3:10 W2:11 W3:11
24.5 24.3
20.7 20.3
18.4 18.2
10.0 9.9
9.1 9.0
7.2 6.9
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

14. Absolute Radio Network
UK Streamed Hours July 2011
Other Desktop
35.0%
Includes aggregators such
as iTunes, Apple TV and
Absolute Radio’s Windows
and Mac desktop apps
iPhone 12.0%
Mobile 13.5%
RadioPlayer
51.4% Android 1.1%
Other 0.5%

15. Absolute Radio Network
Worldwide Live Streamed Hours (millions)
12.2 11.9
11.4 11.6
10.7
10.0 9.7
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011
Source: Internal server logs

16. Absolute Radio Network
Worldwide Live Streamed Hours (millions)
Absolute Radio Absolute Classic Rock, 80s, 90s, 00s, dabbl & Extra
6.6 6.6
6.1 6.4
5.9
4.8 6.1 5.2
5.3 5.7 5.4 5.2
4.6 4.5 4.8
4.0
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011
Source: Internal server logs

17. Absolute Radio Network
Worldwide Mobile Streamed Hours (millions)
Mobile Hours Percentage of all streamed hours
11.4% 11.2% 11.6%
10.1%
1.3 1.3
1.2 1.2
3.9%
3.3%
2.1%
0.4
0.3
0.2
0.0% 0.0% 0.0% 0.0% 0.0%
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011
Source: Internal server logs

18. Absolute Radio Network
Worldwide Mobile Streamed Hours (000s)
Absolute Radio Absolute Classic Rock, 80s, 90s, 00s, dabbl & Extra
884 873
813 823
214 251 457 470
420 398
141
120 95 127
0 0 0 0 0
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011
Source: Internal server logs

19. Absolute Radio Network
Worldwide Podcast Downloads (millions)
4.9
4.5
3.9 4.0
3.6 3.6
3.4 3.4
3.2
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011
Source: Internal server logs