A survey was conducted before and after the 2012 London Olympics with listeners in London aged 25-44 from 50% Absolute P1 radio stations. [1] Before the games, 53% said they were looking forward to the Olympics, increasing to 78% after who said they enjoyed the games. [2] 68% planned to watch the games on TV (90% did) and 15% planned to visit BT London Live (20% did). [3] 13% recalled Lloyds TSB sponsored Johnny Vaughan Live from Hyde Park and 35% said it made them feel more positive towards the brand.