The document discusses the state of advertising in Australia. It notes the rise of social media, new technologies, and changing audiences and how this is impacting advertising strategies. Specifically, it mentions a shift from "shock and awe" campaigns to more intimate approaches focused on engagement and connection. It also discusses the evolution from limited media choices and high barriers to entry to more open media landscapes and consumer-focused approaches.
Dr. Dermot Hayes - The threat of foot and mouth disease to the swine industry John Blue
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Global Growth: Regus Annual Report and Accounts 2010Regus
Our unrivalled footprint and unique customer propositionis driving growth worldwide...
Regus is the world’s only global provider of flexible workspace.
We are 6,000 people running 1,100 business centres in 500 cities across 87 countries. We help our customers work more effectively, to work their way, every day.
To more than 800,000 people we are the mission critical platform upon which they run some or all of their business every day.
Our products and services allow our customers to concentrate on their core business, and use their talents to best effect. We help them be more flexible, more cost-effective and more agile – and better able to
face the unexpected challenges of business in the 21st century.
Regus annual report website: http://regusara2010.blacksunplc.com
Regus website: http://www.regus.com/?utm_campaign=slideshare
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CENTURY 21 Ad demonstrates dominance in the greater Indianapolis real estate market and announces the “$8,000 List Your Home Sweepstakes.” From April 1 through June 30, 2010, every eligible home seller who lists their home with a CENTURY 21® agent will be automatically entered for a chance to win $8,000.
Dr. Dermot Hayes - The threat of foot and mouth disease to the swine industry John Blue
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Our unrivalled footprint and unique customer propositionis driving growth worldwide...
Regus is the world’s only global provider of flexible workspace.
We are 6,000 people running 1,100 business centres in 500 cities across 87 countries. We help our customers work more effectively, to work their way, every day.
To more than 800,000 people we are the mission critical platform upon which they run some or all of their business every day.
Our products and services allow our customers to concentrate on their core business, and use their talents to best effect. We help them be more flexible, more cost-effective and more agile – and better able to
face the unexpected challenges of business in the 21st century.
Regus annual report website: http://regusara2010.blacksunplc.com
Regus website: http://www.regus.com/?utm_campaign=slideshare
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AC Transit Cost Reductions Presentation to Board of Directors (September 1, 2...Urban Habitat
On September 1, 2010, the AC Transit Board of Directors were presented with potential Cost Reduction Strategies by the District's staff. The Short-Term and Long-Term cost reduction strategies included cutting all but major weekend service, eliminating All-Nighter Services and eliminating all weekend service.
Additionally, it was proposed that AC Transit's ParaTransit Division (Division 8) be shuttered and contracted out.
Presentation: AC Transit
PREDICTING THE SOCIAL CULTURE OF OUR FUTURE - THE NEUROBIOLOGY OF SOCIAL PLAT...Markus von der Luehe
What is expected of tomorrow’s social networks to address the needs of a more and more complex society? Where is Facebook falling short? What can Neurobiology tell us about the wellbeing of our digital culture? In an entertaining and inspiring talk the speakers will use an Australian model of Neurobiology to answer these questions. They will reveal the six intelligence centers of the human brain in order to classify today’s social networks and predict what is needed to build more sustainable digital platforms. Using the insights of focus groups with digital natives and drawing from a wealth of research and Neurobiology, the speakers will explore the underlying motives of a digital society. This will include an outlook on Google Glass as well as an exploration into the depth of our psychological being.
This presentation provides an overview of the key social media trends in Australia and internationally. It explores case studies and opportunities for brands to engage in social media.
Author: Mark Higginson, Nielsen Online
The size of social media online and who’s winning and losing
From “old school” Online Communities to wunderkind Social Media – is there a difference?
Case studies from recent brands that dare to socialise.
Author: Brett Brewer, President Adknowledge
Growth of social applications
Market size of virtual currency
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Brian discusses why social media and word of mouth marketing are important to business, what the ingredients of digital influence and the measurement options are.
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This presentation was given by Markus von der Luehe as an intro to Clare Werbeloff being interviewed at the social media conference run by Adknowledge in Sydney in September 2009
Business Valuation Principles for EntrepreneursBen Wann
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
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https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
6. An evolution in the economics of
advertising
Limited Choice, Boundless Choice,
Boundless Attention Limited Attention
High Competitive Low Competitive
Entry Barriers Entry Barriers
Competitively Consumer focused
focused
Products with Claims Brands with Values
and Attributes
9. This is the confluence of cyclical and
structural influences
6000
Print has All fall
steepest fall except
5000 Radio hardly Online
affected
4000
3000
Ad spend 1986-2009 by media type ($million)
2000
1000 1174
1200 1200
1023
0
1000 Slower 1000
E
86
87
88
89
90
91
92
93
94
95
96
97
98
99
00
01
02
03
04
05
06
07
08
09
19
19
19
19
19
19
19
19
19
19
19
19
19
19
20
20
20
20
20
20
20
20
20
20
growth,
Online spend versus all advertising 806
TV Print Radio Cinema OOH Online
800 spend 2002-2009 indexed versus 2002 but no fall 800
599
600 600
371
400 400
232
158 154 200
200 141 132 137 153
100
122
100 109
0 0
E
86
87
88
89
90
91
92
93
94
95
96
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98
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02
03
04
05
06
07
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19
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20
20
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20
20
20
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Online ad spend index versus 2002 All ad spend index versus 2002
10. The future where technology meets
psychology
Downturn has forced a tighter
coupling of
values & value conscious
11. Our future has two media trinities
Trinity 1
Bought
Multi-
Media
Earned Owned
12. Our future has two media trinities
Trinity 2
Interactive
Marketing
Orientation
Mobile Social
13. The Future Multi-media Game Play
2009
Personal
2014 Communication
Social Media
Mobile
Internet
PC
Internet
Low Reach High Reach
Analogue
TV
Magazines
Digital Newspapers
TV
Radio
Mass
Communication
Out of home
14. What if, in the future…..
Importance Ad Expenditure
Main Media
Social Media
2009 Time 2014
16. Holy Grail
• Measurement and recognition of multi channel
performance
• Data in everything to an increasingly granular level
• How do we use this data to generate knowledge
for our clients in terms of where and how they
should INVEST
ROI
19. This future which has started is
about…..
1. An increasingly personalised opportunity to
effectively communicate
2. Technology meets psychology
3. Media in the forefront as a Holy Trinity of bought,
owned, earned or mobile, social or interactive
4. Investment patterns must and are changing
5. The Holy Grail is still knowledge of what is
working best