This document contains charts and graphs depicting key performance metrics for the Absolute Radio Network from April 2012 to March 2013. It shows trends in mobile app installs and usage, online listenership across platforms, social media engagement, brand awareness, and radio reach and hours. Overall, the data indicates that while some metrics such as app installs and online visitors fluctuated over time, the network maintained a consistent national radio audience reach of around 3 million weekly listeners.

1. 106
39
15
134 142
193 183 179
139 154
196 204
158 147
178
155
5
10
9
13
10 27
60
58
59
45
48
45 55
69
82101
149
121
59
47
41
38
14
12
12 9
13
8
36
12
15
20
24
25
22 17
18
19
54
29
26
8
8
11
8 8
8
20
10
11
7
2009
Q2
2009
Q3
2009
Q4
2010
Q1
2010
Q2
2010
Q3
2010
Q4
2011
Q1
2011
Q2
2011
Q3
2011
Q4
2012
Q1
2012
Q2
2012
Q3
2012
Q4
2013
Q1
Absolute Radio Network
Worldwide Mobile App Installs (000s)
iPhone Android Nokia BlackBerry Windows
Source: Respective app stores

2. 309
300
253
246
290 295
276
286 290
298
267 267
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Active Users (000s)
Absolute Radio Network
Worldwide Mobile App Usage
Sources: Spodtronic and Flurry
2.27
2.11
1.56 1.58
1.70
1.83
1.92
1.97
2.04
2.20
1.97
2.18
Apr2012
May2012
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Sessions (millions)

3. Absolute Radio Network
Worldwide Mobile App Active Users (000s)
216 222 211 207 221 219 206 211 209 212
194 199
93 77
42 38
68 75
70 74 81 86
73 68
Apr
2012
May
2012
Jun
2012
Jul
2012
Aug
2012
Sep
2012
Oct
2012
Nov
2012
Dec
2012
Jan
2013
Feb
2013
Mar
2013
Station Players Other Apps
Sources: Spodtronic and Flurry

4. 21.8
8.8
17.8
9.2
16.4
8.5
15.5
8.2
16.1
8.8
17.8
8.7
16.2
8.3
15.8
7.8
Live Scores Station Players
iPad App Visits %
Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13
Absolute Radio Network
Worldwide Mobile App Visits from iPads
Source: Google

5. Absolute Radio Network
Total Account Registrations (000s)
0
200
400
600
800
1,000
1,200
Apr
2012
May
2012
Jun
2012
Jul
2012
Aug
2012
Sep
2012
Oct
2012
Nov
2012
Dec
2012
Jan
2013
Feb
2013
Mar
2013
Legacy Desktop Mobile
Source: Internal server logs

6. 433
452
537
422
398
352
453
562
501
474 463
445
Apr
2012
May
2012
Jun
2012
Jul
2012
Aug
2012
Sep
2012
Oct
2012
Nov
2012
Dec
2012
Jan
2013
Feb
2013
Mar
2013
Absolute Radio
Worldwide YouTube Video Views (000s)
Source: YouTube

7. 2,042
802
180
0
500
1,000
1,500
2,000
2,500
3,000
Apr
2012
May
2012
Jun
2012
Jul
2012
Aug
2012
Sep
2012
Oct
2012
Nov
2012
Dec
2012
Jan
2013
Feb
2013
Mar
2013
Absolute Radio
Worldwide YouTube Activity
Likes Comments Shares
Source: YouTube

8. 520
550
529
507
534
515
533 536
508
584
523
Apr
2012
May
2012
Jun
2012
Jul
2012
Aug
2012
Sep
2012
Oct
2012
Nov
2012
Dec
2012
Jan
2013
Feb
2013
Mar
2013
Absolute Radio Network
Worldwide Unique Site Visitors (000s)
Source: Piwik
Utility
broken

9. Absolute Radio Network
Worldwide Site Traffic
1.9
2.1
1.9 1.9 1.8 1.8
2.0
2.0
1.8
2.1
1.9
2.0
Apr12
May12
Jun12
Jul12
Aug12
Sep12
Oct12
Nov12
Dec12
Jan13
Feb13
Mar13
Visits (millions)
Source: Google
5.8
6.5
5.6
4.9
5.4 5.3
5.8 5.8
6.0
6.3
5.6
5.9
Apr12
May12
Jun12
Jul12
Aug12
Sep12
Oct12
Nov12
Dec12
Jan13
Feb13
Mar13
Page Views (millions)

10. Absolute Radio
RadioPlayer
270
293
278 278
262
248
262 261
228
247
239
261
Apr
12
May
12
Jun
12
Jul
12
Aug
12
Sep
12
Oct
12
Nov
12
Dec
12
Jan
13
Feb
13
Mar
13
Unique Visitors (000s)
Source: Google
746
839
761 780
732
765
866 852
689
838
781
825
Apr
12
May
12
Jun
12
Jul
12
Aug
12
Sep
12
Oct
12
Nov
12
Dec
12
Jan
13
Feb
13
Mar
13
Visits (000s)

11. Absolute Radio
Social Media
80 84 90 96 98 100 103 105 106 108 110 111
103 107
111
114 119 123 128 132 135 138 142 145
Apr12
May12
Jun12
Jul12
Aug12
Sep12
Oct12
Nov12
Dec12
Jan13
Feb13
Mar13
Total Facebook Likes (000s)
Absolute Radio Other Network Pages
Source: Facebook and Twitter
31 33 34 36 39 46
57
71
80
95
106
116
12 13 13 14
15
16
17
18
19
21
23
24
Apr12
May12
Jun12
Jul12
Aug12
Sep12
Oct12
Nov12
Dec12
Jan13
Feb13
Mar13
Total Twitter Follows (000s)
Absolute Radio Other Network Profiles

12. 33.1
2.5
7.6 8.3
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
Absolute Breakfast 80s Others
Absolute Radio Network
Facebook Talking About (000s)
Apr 12 May 12 Jun 12 Jul 12 Aug 12 Sep 12 Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13
Source: Facebook

13. 40.2
46.1
52.6
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
Oct08
Nov08
Dec08
Jan09
Feb09
Mar09
Apr09
May09
Jun09
Jul09
Aug09
Sep09
Oct09
Nov09
Dec09
Jan10
Feb10
Mar10
Apr10
May10
Jun10
Jul10
Aug10
Sep10
Oct10
Nov10
Dec10
Jan11
Feb11
Mar11
Apr11
May11
Jun11
Jul11
Aug11
Sep11
Oct11
Nov11
Dec11
Jan12
Feb12
Mar12
Apr12
May12
Jun12
Jul12
Aug12
Sep12
Oct12
Nov12
Dec12
Jan13
Feb13
Mar13
Absolute Radio Network
Prompted Awareness
16+ 25-54 25-54 London
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)

14. 78.0
75.6
70.5
63.6
53.6
47.0
45.2
41.2 40.2
32.6
24.8
21.0 20.5
17.7
0
10
20
30
40
50
60
70
80
90
National Prompted Awareness
Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)

15. 79.2
74.8 74.8
70.3 69.4
51.8
47.7 46.6 46.5
40.2 39.8
0
10
20
30
40
50
60
70
80
90
Capital Heart Kiss Classic FM Magic LBC Talk Sport Absolute
Network
Smooth Xfm Absolute
Radio
London Prompted Awareness
Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13
Source: Harris Interactive 16+ UK Online Omnibus (six-month roll)

16. 2.9 2.8
1.1 1.1
3.0 2.9
1.1 1.1
3.4
3.3
1.4 1.3
Total 10+ Total 15+ London 10+ London 15+
Absolute Radio Network
Weekly Reach (millions)
W4:11 W3:12 W4:12
Source: RAJAR

17. 4.9 4.7
1.8 1.7
5.2
5.0
1.9 1.8
5.8
5.6
2.2 2.1
Total 10+ Total 15+ London 10+ London 15+
Absolute Radio Network
Monthly Reach (millions)
W4:11 W3:12 W4:12
Source: RAJAR

18. 19.0 18.8
7.8 7.7
19.8 19.2
7.0 6.6
24.4
23.5
11.3 10.6
Total 10+ Total 15+ London 10+ London 15+
Absolute Radio Network
Weekly Hours (millions)
W4:11 W3:12 W4:12
Source: RAJAR