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How to build a solid social brand strategy

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How to build a solid social brand strategy

  1. 1. How to builda solid social brandstrategyMark Vandevelde — The Sherrifmark@contentcowboys.comwww.contentcowboys.com
  2. 2. Daelyn FortneyMeet
  3. 3. March 14th 2012BlogpostMarch 16th 2012Starbucks reactsMarch 26th 2012A petition starts on change.orgMarch 29th 2012Mass media picks up the storyMarch 30th 2012Starbucks reviews production processApril 4th 2012Starbucks replaces the buggs by tomatoes… RecentlyLycoRED sales increase by 1000%
  4. 4. PowerOpinionKnowledge
  5. 5. Ongekende  steun:  massaal  aantal  fans  schaart  zich  achter  ontslagen  Guy  Van  Sande  
  6. 6. 1ignorance2identity3instantly4involvement5innovation6impact
  7. 7. 1.ignorance73% Marketeers see “The accelerated development of Social Media”as a radical change and challenge in their job.— TNS Study
  8. 8. 5MFacebook users65%60%46%40%2,4%Belgian brands onFacebook70%THE PARADOXOf those brandpagesare untouchedDaily useRefer to SNbefore makingpurchasedecisionsDiscovernew brandsStronglyinfluenced intheir purchasedecisions
  9. 9. 2.identityAbsolute identity with one’s cause is the first andgreat condition of succesful leadership.— Woodrow Wilson (American president 1856-1924)
  10. 10. Converting youremotional andfunctional benefitsinto social networkbenefits
  11. 11. 3.instantlyThe world is changing very fast. Big will not beat small anymore.It will be the fast beating the slow.— Rupert Murdoch (Media Mogul)
  12. 12. Paradox:Building a long-lastingrelationship in a Fastmoving worldMark Vandevelde — The Sherrifmark@contentcowboys.comnu.contentcowboys.com
  13. 13. 4.involvementI believe that social media is not only a communication tool or platform.If you think about it that way you will not realize the potential of it.It has to be a strategical decision , a way of thinking.It has to be part of your mission.— Doug Ulman (CEO Livestrong)
  14. 14. 5 waysto encourage yourcustomers to shareyour content.
  15. 15. 1.ContestfIrst of 5 ways to encourageyour customers to share your content.
  16. 16. 2.Amusesecond of 5 ways to encourageyour customers to share your content.
  17. 17. Celeb  Snack    
  18. 18. 3.Altruismthird of 5 ways to encourageyour customers to share your content.
  19. 19. 4.Exclusivefourth of 5 ways to encourageyour customers to share your content.
  20. 20. 5.Co-createfIfth of 5 ways to encourageyour customers to share your content.
  21. 21. 5.innovationPlease do not call us Karaoke Singers  — Malcom McClaren (Manager of the Sex Pistols)
  22. 22. 6.impact.— Lao Tzu (Chinese Philosopher)Knowing others is wisdom, knowing yourself is Enlightenment.
  23. 23. Thanks!Mark Vandevelde — The Sherrifmark@contentcowboys.comwww.contentcowboys.com

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