The document outlines the characteristics, structures, and components of three types of journalistic texts: news, press releases, and feature articles. It details the importance of the inverted pyramid structure in news writing, the formal nature of press releases, and the narrative style of feature articles, emphasizing their purposes in informing and engaging the public. By the end of the lesson, students will be able to differentiate and examine these texts for their clarity of meaning and purpose.

1. Eng7-Q3 Lesson 1: Part
3 -Journalistic Texts
Prepared by: Mr. Sandy N. Navergas
Learning Competency : 2. 1. EN7INF-III-1 Examine text structures for clarity of
meaning and purpose:

2. Objectives
By the end of the lesson, students will be able to:
a. Differentiate between news, press releases, and
feature articles.
b. Examine text structures in journalistic texts..

4. Journalistic texts are written works produced by
journalists with the primary purpose of informing or
educating the public about current events, issues, or
topics. These texts are typically found in newspapers,
magazines, online publications, and broadcast
media. They often aim to present factual information,
offer analysis, or provide commentary.
Journalistic texts

5. Key types of journalistic texts include:
• News
• press releases, and;
• feature articles.

6. News
News refers to reports about recent events or
developments that are of interest to the public. It
focuses on delivering factual, timely information,
often with an emphasis on what happened,
where, when, and why. News stories are typically
objective and concise, covering a wide range of
topics like politics, crime, sports, and human
interest.

7. Characteristics
Short, factual, direct, objective, and often
written in the inverted pyramid style (most
important information first).

8. The inverted pyramid structure is the most common in news writing. It starts with the
most important information and gradually moves to the least important or detailed.
Components:
•Lead (Lede): The first sentence or paragraph summarizes the key facts—who, what,
where, when, why, and how—answering the most crucial questions about the event.
•Body: After the lead, the story is fleshed out with additional details, supporting
information, quotes, and background information in order of decreasing importance.
•Tail: The final paragraphs may include less critical details or additional information
that could be omitted without losing the story’s essential message.
Structure: Inverted Pyramid

10. Press Releases
A press release is an official statement
or announcement issued by an organization
(such as a company, government, or
nonprofit) to the media. It aims to share
specific news or updates, such as a product
launch, event, or company milestone, and is
intended to inform journalists and the
public.

11. Characteristics
Written in a formal tone, it includes
essential information, such as the who,
what, when, where, why, and how of the
event or news. It may include quotes from
key individuals and contact details for
follow-up.

12. Structure: Straightforward and
Formal
Press releases follow a formal, factual structure designed to
communicate specific information clearly and concisely to the media. It
ensures the organization’s message is preserved and accurately conveyed.
•Components:
•Headline: A catchy and clear title summarizing the main announcement.
•Subheadline (optional): An additional sentence or phrase that gives more
context or elaborates on the headline.
•Dateline: The date and location where the press release is issued.
•Lead Paragraph: The most important information, similar to the news lead,
answering the 5 Ws and H.

13. •Body:
Additional details, including quotes from key individuals (often from the
organization’s leaders), supporting facts, and background information. It
might also include additional context to make the story relevant to the reader
or media outlet.
•Boilerplate:
A short, standardized paragraph at the end of the press release
providing background information about the organization issuing the release.
•Contact Information:
Details for a media contact person or department for follow-up
questions.

16. Features Article
A feature is a longer, more in-depth
article that focuses on a specific topic,
person, or event. It often provides
background information, human interest
elements, and a narrative style. Features
tend to be more creative and detailed
compared to news stories, offering a deeper
exploration of the subject.

17. Characteristics
In-depth, well-researched, narrative-
driven, with a focus on storytelling.
Features often include interviews, personal
perspectives, and vivid descriptions to
engage readers emotionally.

18. Structure: Narrative Style
Features often use a more creative and engaging narrative structure, focusing
on storytelling and providing deeper context and analysis. The structure can vary, but
it is typically more flexible than news writing.
•Components:
•Lead: An engaging opening, often anecdotal or descriptive, that captures the
reader’s attention and introduces the main theme or focus of the feature.
•Body: The main part of the article that elaborates on the topic with detailed
information, including interviews, personal stories, and in-depth analysis. The body is
usually organized in a logical sequence or thematic sections rather than strictly by
importance.
•Conclusion: The feature may end with a reflective or thought-provoking statement, a
call to action, or a final piece of information that leaves an impression on the reader.

20. Comparison of Structures:
• News is structured for quick delivery of the most important
facts.
• Press Releases focus on presenting specific information in a
formal, clear, and concise manner for media outlets.
• Features are more flexible and creative, structured to tell a
story, often with a strong human interest or emotional
appeal.

21. References:
• https://mediahelpingmedia.org/basics/what-is-news/
• https://www.prnewswire.com/resources/articles/what-is-pre
ss-release/
• https://www.contentgrip.com/how-to-write-a-press-release-
examples/
• https://shorthand.com/the-craft/engaging-feature-stories/in
dex.html