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The document discusses key aspects of doing business in China. It notes that the Chinese economy has grown rapidly in recent decades and is projected to surpass the US economy. Doing business in China requires understanding differences from other markets like flexibility and developing trust. Key factors for success include adapting to local preferences, building a strong team, and understanding that brand recognition is more important than product quality. The growth of the Chinese economy is summarized as expanding from the world's second largest economy to having over 1.3 billion people and GDP increasing over 10 times from 1978 levels.
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無題プレゼンテーション (1)
1. The document discusses doing business in China, highlighting the importance of the large Chinese market and opportunities for cost cuts and preferential policies for foreign investment.
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131111使いやすさ評価 - ミニEVカーシェアリング「チョイモビ チョコハマ」
ごあいさつ
ユーリカ株式会社 本件評価担当 森山明宏
弊社はHCD（人間中心設計）とUXD（顧客体験志向型設計）のコンサルティング企業です。弊社は不定期に公共サービスや話題の新製品の「使いやすさ」を評価し、これを公表することでHCDとUXDの普及に努めております。
この報告書では「チョイモビ ヨコハマ」を評価対象として取り上げました。チョイモビ ヨコハマは、2013年10月11日より横浜にて開始された社会実験で、ミニEVによる「低炭素交通の推進」「都市生活・移動のクオリティアップ」「観光の振興」を目的としています。
革新的なサービスは、革新的であればあるほど、消費者がその良さを理解しづらいというリスクを背負っています。「チョイモビ ヨコハマ」にはどのようなリスクがあり、どのように解決されたか、あるいはされるべきかを本件評価報告書にてご報告いたします。
2013.11.11補足：本資料はSlideShare掲載のためにレイアウトをA4ヨコに改変された版です。
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- 1. About doing business in China s1190218 Masato Adachi
- 2. Outline ● Importance of doing business in China(1)(2)(3) ● Why is China so important in this market(1)(2) ● The climate for foreign investment in China(1)(2) ● How does the Chinese market impact the world economy(1) (2) ● The five most important things one should know about doing business in China(1)(2)(3) ● Doing business in China different from doing business in Japan(1)(2)(3) ● Summarize the growth of the Chinese economy, investment etc(1)(2)(3)
- 3. Importance of doing business in China(1) Doing business in China is important because Chinese economy is projected to overtake the US in 2016. The Chinese economy has grown, overtaking Japan in 2010 to become the world's 2nd largest economy.
- 4. Importance of doing business in China(2) Chinaese economy grew by 9.2 percent in 2011, down from 10.3 percent in 2010, and this economic slowdown continues in 2012, to around 8.2 percent. Many of major economies in the world are still striving to recover from business contraction.
- 5. Importance of doing business in China(3) While it is easy for a Chinese rise to accept, the business needs to catch up with the speed and the depth of change and development continuously in the complicated large market space in China.
- 6. Why is China so important in this market(1) Because Chinese economy is the fastest growing in the world. China's gross domestic product grew at an annual pace of 9.1% during the third quarter.
- 7. Why is China so important in this market(2) China is no longer just a country for low-cost manufacturing because economic recovery of the solid connected to quick market modification and a series of government reforms.
- 8. The climate for foreign investment in China (1) My opinion: My image of the Chinese company is making large amounts of inexpensive products. But now, Chinese company is the fatest growing in the world.
- 9. The climate for foreign investment in China (2) My opinion: Investing Chinese company is better importance than previously. It is important to know peculiarity of Chinese when do shopping.
- 10. How does the Chinese market impact the world economy(1) Traditionally, China has provided low-cost manufacturing solutions for the global market. But now, exports declined sharply after the global downturn and China's manufacturing industry.
- 11. How does the Chinese market impact the world economy(2) The Chinese government is pressing hard to improve infrastructure and social welfare as well as targeting resources to develop China's vast rural and interior regions, aiming to unleash domestic consumption among the wider population.
- 12. The five most important things one should know about doing business in China(1) 1. You suggest companies remain flexible and innovative, while understanding how the company would fit in each specific market. 2. If you have what has them want, they will deal with you can satisfactory you hold chopsticks or not.
- 13. The five most important things one should know about doing business in China(2) 3. Developing mutual trust is key to success in doing business in China. 4. Western businesses looking to tap the Chinese market should be aware of local preferences, and adapt accordingly.
- 14. The five most important things one should know about doing business in China(3) 5. It is because only one method that it will succeed after all assembles a good team.
- 15. Doing business in China different from doing business in Japan(1) If you want to get success in business, you need to know different Chinese and Japanese. China business is all-out war. "The racing customers helping each other" is validing to coax customers well, and get moving as planned.
- 16. Doing business in China different from doing business in Japan(2) "Famous product" is sold instead of "Good product" in China. "Name recognition" and "brand" is important than the product competitivenessto for selling products and services in China.
- 17. Doing business in China different from doing business in Japan(3) The most important keyword in understanding the consumption behavior of Chinese is "sexual value ratio". This represents the balance of the price and performance of products and services.
- 18. Summarize the growth of the Chinese economy, investment etc(1) China is the world's most populous nation, with its sprawling 1.3 billion people making up a highly diverse market. China's economy continues to grow rapidly.
- 19. Summarize the growth of the Chinese economy, investment etc(2) China's economy grew to 10 times as compared to 1978. In 2005, The private sector accounted for 70 percent of China's GDP.
- 20. Summarize the growth of the Chinese economy, investment etc(3) In 2010, China is the second largest in the world in dollar terms nominal GDP due to rapid economic growth. Nominal GDP per capita of Chinese became 2.29 times in 1999-2006.