This document discusses energy efficient motors. It begins by noting that electric motors consume a major part of industrial energy and that improving motor efficiency can reduce environmental costs. It then defines motor efficiency as the ratio of mechanical power output to electrical power input. Energy efficient motors utilize improved designs and materials to reduce losses and improve efficiency compared to standard motors. Application of efficient motors is suited for industries with constant loads, such as fans, pumps and compressors. In conclusion, replacing standard motors with efficient motors where economical can save energy, money and reduce environmental pollution.