This presentation provides an overview of Tio & Bare Necessities (BN) for Whole Foods Market. Tio operates organic farms in Scotland, England, Italy, and Spain. Their BN brand offers the first 100% pesticide-free organic root vegetables in the UK, including carrots. They seek to increase listings and supply at Whole Foods by expanding the BN range and collaborating on promotions. Key trends show the organic market growing 11.8% annually and organic carrots accounting for 8% of the total UK carrot market.