Grup El Toc is a company founded by three partners to occupy lucrative niches in the tech and communications industries. They plan to launch Delibericvs, an online marketplace for exclusive national products aiming for export. The document outlines the growing e-commerce market globally and in Spain, the evolution of consumer online behavior, and their proposal to help small brands and retailers grow online through Delibericvs' marketplace model, strategic marketing, and various service levels providing logistics, customer service, and more.

1. Delibericvs
Grup El Toc
1© Lighthouse Food & Beverages, SL 2013

2. I. Grup El Toc: who are we?
II. Market and consumer
III.Our proposal
IV.How it works?
V. Service levels
VI.Summary
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3. I. Grup El Toc: who are we?
II. Market and consumer
III.Our proposal
IV.How it works?
V. Service levels
VI.Summary
3

4. Grup El Toc: who are we?
We are three partners, Luis, Agustín and Carlos, together for
more than 10 years in a professional relationship in differents
projects and representing leader brands within IT industry.
We realized that there were some lucrative niches inside Tech
and Comm Industry. So that, it was pointing altogether to
interesting markets to occupy, spreading our know how,
forged in our particular experiences.
4
Finally we decided to get associated and founding our own
brand to use all those knowledges on those niches inside the
market. We use new technologies based on World Wide Web
and social media for that purpose.

5. Grup El Toc is born, as parent company to include our
first ventures managed on-line:
Delibericvs: Promotion for
those most exclusive and luxurious
national products with and eye put
on exportation using marketplace
concept.
BCN Stuff: Offering the most
chic and exclusive services to our
VIP customers thanks to the best
professionals in the Luxury world.
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6. Our plan for successing
EXCLUSIVE PRODUCT
PREMIUM customer
WEB 2.0
DELIBERICVS
Distribution
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7. I. Grup El Toc: who are we?
II. Market and consumer
III.Our proposal
IV.How it works?
V. Service levels
VI.Summary
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8. $213
$297
$180
$286$75
$147
$37
$133
$-
$100
$200
$300
$400
$500
$600
$700
$800
$900
$1,000
2008 2012
Otros
Asia
W EU
USA
E-Commerce keeps exponentially growing around the globe, as
much in mature economies as in emergent ones.
Source: IdIgItal 8
Expectation is to multiply X2
actual numbers up to 2016

9. …but we must take into consideration that NOT
everyone is growing:
• Large (r)etailers grows faster.
• Big brands goes to market by their own, supporting only those large
(r)etailers.
• There is more and more on-line stores, more expensive acquisition costs
and the average sell per store will keep declining.
• Therefore, small (r)etailers and from small to medium sized brands
cannot grow as much as necessary, and
suffer a shrink in their revenue. In many
cases their on-line business will be in
real risk of disappearing.
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10. Consumers had evolved
• E-commerce is not the future: it is in a mature stage already.
• On-line behaviour are different than Off-line behaviour.
• It’s not only about prices: It is about convenience and evaluation.
• It is also related to reputation, right product and an unforgettable
experience.
We have to take advantage from the latest innovations
which are changing E-commerce around us, specially for
those ones who transform consumer habits (as much to
on-line as to off-line)
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11. This is people’s common thinking about consumer’s
behaviour regarding commerce channels:
I see
Add
I’m
going
to the
shop
I can
compare
diff
options
I Buy
I’m
going
to
Mall
Something
caught
my eye
Surfing
thru
Internet
I can
compare
diff
options
I can
compare
diff
options
I Buy
I Buy
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Something
caught
my eye

12. And this is the real process…
I see
Add
Search
in
Google
Watching
add on
Youtube
Take a
walk in
the Mall
Take a
look on
Facebook
I visit
the
eShop
I want
to test
product
I BUY
Comparing
on-line
I can
download
the
APP
I go to
the
Shop
I read
some
oppinions
12
Comparing
at the
same
outlet

13. 13
Then, how consumer behaves today?
 Buying On-Line to deliver On-Line
 Buying On-Line to deliver Off-Line
 Buying Off-Line to deliver On-Line
Whenever I want,
Wherever I want,
On MY way…
Let’s go closer to consumers and transform
them into our costumers

14. 14
How could I be different from others?:
• No one knows better your products than you. But you also may evolve your off-line channels as
well and look for a partner on the on-line side: we want to be that partner!!!.
• Technology is important, but a complete strategy behind this new channel is even more important.
• Same rules for rETAIL are valid in eTAIL: location, location and location. That means a distinguishing
on-line marketing.
• Excellent service and logistics.

15. 15
Sales = (Visits) X (Conversion %) X Average Order
Strategic
fitting
Brand
Awareness and
pulling in visits
Selling
out
Collect
$ and
Deliver
• Business
Model
• Client Attraction
• Positioning
• Conversion
• Cross/Up Selling
• Basket
• Payment methods
• Ops. & Logistics
• Stock Level
• Customer Service
TECHNOLOGY

16. I. Grup El Toc: who are we?
II. Market and consumer
III.Our proposal
IV.How it works?
V. Service levels
VI.Summary
16

17. …and HOW we will do it?
 Gathering together high level quality product brands in a big On-
line Platform
 Taking position as the reference eTAILER thanks to this association
and competing against the biggest reTAILERS
 Using marketing 2.0 proactively and positive and constant
interaction with our customers and partners
 Secure Logistics and tailor made
customer service
 Understanding all the economic/social
differences in each territory to attack
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 Uniting efforts to grow up inside and outside Spain.
 Using multilingual website

18. Web Platform Grup el Toc:
the “marketplace” model
 One sales website dedicated to each represented brand.
 The model eTAILER in the gourmet area.
 Comprehensive management 360º: marketing 2.0, Logistics, sales,
orders, delivering and customer service.
 One shop for your customer and for ours.
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19. …the “marketplace”
What is?
A perfect On-Line selling channel for exclusive
product with limited distribution. This option is
still waiting to hatch out and still has little
examples to compare in Spain. Its potential is
huge!!!.
What’s the difference
between an online shop
and a marketplace?
A Marketplace is an online shop, but with
different biz model compared with the rest,
where customer can buy the products offered in
the platform that represents the brands and
authors in there. This platform is a powerful
showcase where that brands shows its products
using their own corporative style.
Fuente: Jordi Ferrer, La Vanguardia (14/11/2012) 19
Which is major
advantage in
marketplace model?
The main advantage is adding up the force
coming from different vendors in order to
compete with biggest eTAILERS and reTAILERS
face to face. Offers to customer a unique point
of encounter.

20. E-commerce is gaining ground to tradicional
commerce:
 On-Line Market in Spain: 9K M €/ year
 300 € average per user thru internet
 1K € average per user thru internet in UK or
Australia
But, where lies the succes key?
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21. SMB and Social networks: “If you are not present you don’t exist”
 “Companies in social networks exceed their competitors
regarding incomes and benefits “ (El País, Nielsen Global Online,
Fundación Banesto…).
 There are 26,9 M Net users in Spain, representing the 64% of
the total population.
 80% of that users (50% in Spain) are present at least in one
social network.
 Social networks are the first position of activity in Internet.
 Consumer look for information in social networks.

22. I. Grup El Toc: who are we?
II. Market and consumer
III.Our proposal
IV.How it works?
V. Service levels
VI.Summary
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23. DELIBERICUS
www.delibericus.com
SUBDOMAIN 1
subdomain.delibericus.com
SUBDOMAIN 2
subdomain2.delibericus.com
Show to your consumers your
brand in a differentiate way,
dynamic as if it were your own
web page and rely in Grup el Toc
management.
Delibericus will have as
many subdomains as
necessary, being able to
include your Brand name on
it. For instance:
Olivasgarcia.delibericus.com
BDD
LOGISTICS
Grup el Toc, will manage all the BDD
in products, images, texts,
descriptions, files, videos…
Grup el Toc, will manage customer
service completely and will deal with
whatever doubt or question.
Grup el Toc, will manage the
Logistics, delivering to customer and
will make sure to deal with products
in a very meticulous way.
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Our platform works this way…

24. To our customer represents:
- Comfort: avoids traveling and timetables.
- Full acces to more diversity and information.
- Ease and speed up all the comparison and selection
processes.
To our business means:
- Acces a huge number of potential customers.
- Simplicity for extending your business and allowance to entering
new markets.
- Better efficiency in transactions.
- Ease marketing execution and customer service.
The perfect shop, opens 24x7, and always ready to welcome all the
customers around the world.
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25.  MONTHLY INVESTMENT: Delibericus will monthly invest 1,000€ in Google Adwords
 SEARCH NETWORK: Delibericus will create specific adds for this Search Network based on
groups: per product families/categories/customer needs.
 DISPLAY NETWORK: Delibericus will create specific adss for this Display Network (attractive
banners designed strategically, making use of cookies and driving that adds to an specific
segmenation for customer (Age ranks, gender, location, preferences, etc).
 REMARKETING: Remarketing is an action done after customer visit. Focused to that
customer that acces to the site but does not buy at that time. During the next 5 days
customer will keep receiving inputs to motivate that finally buys.
Monthly
investment
(1000 €)
Search
network
Display
network
Remarketing

26. More than 500 visits per month coming from social
networks.
Minimum of 5% of total visits are consumers with
potential interest in buying something.
USERS
WEEKS
Social networks are changing our economic and social realities
much more quickly than Internet did it before.
Exponential growth in social impact
Between 5% and 10% more visits per month

27. I. Grup El Toc: who are we?
II. Market and consumer
III.Our proposal
IV.How it works?
V. Service levels
VI.Summary
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28. 28
SILVER
350€/M
GOLD
450€/M
PREMIUM
550€/M
Service Level Silver Gold Premium
Logistics X X X
Customer Service X X X
Marketing Online X
Social Media Management X X
Social Media Promotions X X
Online Chat Service X X
Promotional Videos X
Reporting X X
BackOffice & Product Upd X X X
Delibericus will invest 3,985 €/month to achieve higher revenue
Service Levels

29. 29
Montly mails designed with accuracy:
New Products
Updates
Promotions
Links to the website and social media
Newsletters

30. 30
 Our own Video Channel in Youtube (Delibericus)
 Product tasting and events organization
 Publish whatever news you want to remark
 Show all the benefits of buying in Delibericvs
 …and many more
Promotional Videos

31. I. Grup El Toc: who are we?
II. Market and consumer
III.Our proposal
IV.How it works?
V. Service levels
VI.Summary
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32. Why Delibericvs?: Summary
 Because we increase efficiently your sales.
 Because we cleverly position the brand in a very
competitive market.
 Because we maximize benefits with very low
investment.
 The difference between “another on-line” and “THE
ONLINE”.
 The real thing: the information is clear and
transparent.
 Because we create customers from consumers.
 Because we take care of our partners’ brands,
respectfully and with all our dedication.
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33. ¡MUCHAS GRACIAS!
MOLTES GRÀCIES!
Thank You!
Merci Beacoup
Danke
Schön
Grazie Mille!
谢谢
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