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Unlockd - NOAH16 London
Unlockd is revolutionizing mobile phone usage and payment through an ad-funded model, which allows consumers to reduce their bills while receiving relevant advertisements. The platform has shown significant growth, launching in major telecom markets and increasing engagement and revenue. Unlockd aims to create the world's largest ad-driven virtual currency, returning $500 million to the community by 2025.
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Unlockd - NOAH16 London
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- 2. GET YOUR TICKETTODAY! www.noah-conference.com 2-3 Tempodrom, Berlin Old Billingsgate, London NOV201722-23 JUN2017 SAVE THE DATE
- 3. 2016 ESTIMATES $542.55 BILLIONEmarketer, 2016 GLOBAL ADSPEND $0 $100 $200 $300 $400 $500 $600 $700 $800 TOTALMEDIA AD SPENDING WORLDWIDE 2014 Total Media Ad Spending Worldwide 2015 2016 2017 2018 2019 2020 *Source: eMarketer
- 4. DIGITAL MARKET THE MODELIS BROKEN 1 2 103%
- 5. FIRST ACCESS TOTHE CONSUMER HAS PERMANENTLY CHANGED
- 6. MOBILE IS THEGLUE LENS TO OUR LIVES 7 P’S OF MOBILITY • PORTABLE • PERVASIVE • POWER • PRECISION • PERSONAL • PACE • PRIVACY
- 7. • Smartphonepenetrationto reach developingnationmarketswith lowcost androidhandsets • Ad-fundedmodelstoreduce bills andmakephones accessibletoALL • Majorbrandsfollowing Unlockd’sleadwith ad-funded product: THE FUTURETHE PRESENTTHEPAST • Modelwas“Payperusage” • Expensive • Poorfunctionality • Smartphonerevolution “Capped plans”tookoverpayperusemodels • Datausageincreasing exponentially CONSUMERS & THE MARKET ARE NOW EMBRACING AD-FUNDED MODELS
- 8. THE NEW MODEL: “WIN-WIN-WIN” VALUE PROPOSITION FOR ALL STAKEHOLDERS CONSUMER • Reducedphonebills • Curatedandrelevantads,promotions and contentbasedongeo-location andotherappdata • Exclusivebonusopportunities TELCO • Newrevenuesources • Reducechurn • EnhanceARPU • Increasedcustomersatisfaction • Enhancedpricecompetitiveness • WhitelabelnotB2C/B2E ADVERTISERS/CONTENT • Firstaccesstomobileconsumer atahighly engagedmoment • Full-screenunittotellstory/ message • Geographic,interestand demographic consumertargeting
- 9. WELCOME TO UNLOCKD PASTwww.domain.com NOW Facebook walled garden FUTURE Unlockd screen first
- 10. UNLOCKD’S VISION “FOREVER CHANGETHE WAY PEOPLE USE AND PAYWITH THEIR MOBILE DEVICES” UNLOCKD’S MISSION “CREATING THE WORLD’S LARGEST AD & CONTENT-DRIVEN VIRTUAL CURRENCY, RETURNING $500M TO THE COMMUNITY BY 2025”
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- 12. PLATFORM TELCO THE UNLOCKD MODEL WIN– WIN - WIN FIRSTTO CUSTOME R REACH TELCO ADSPEND FINALLY USER = VALUEEXCHANGE +BENEFITUSER RECEIVES PHONEDISCOUNT TELCOREVENUE SHARE FROMUNLOCKD AD TECHEXCHANGES &PARTNERS ADVERTISING SPEND UNLOCK D PLATFOR M
- 13. UNLOCKD HAS MADESIGNIFICANT PROGRESS IN ONLY 9 MONTHS SINCE COMMERCIAL LAUNCH • HIGHERECPMS VERSUS EXCHANGE AVERAGE AS A RESULT OF OVERALL HIGHERENGAGEMENT • COMPOUND MONTHLY REVENUE GROWTHIN THE LASTQUARTER • MAJORTELCOMARKETS ALREADYLAUNCHED(USA,UK, JAMAICA&AUSTRALIA) • DISCUSSIONSWITHEXISTING PARTNERSTO ROLLOUTIN THEIROTHERMARKETS • MORE TERM SHEETS SIGNED (INDIA AND UAE) • X2 MORE TERM SHEETS IN ADVANCE STAGES OF NEGOTIATION 19% 30%
- 14. THE PRODUCT RESONATES WITHCONSUMERS (JUN102016) “Greatidea!... I’m really open minded to view advertsonmyphoneit’sagreatidea. AndI’mnowsaving£9amonthover 3 contracts,and onlypaying£12amonthfor my£15handset.” (JUL132016) “Easyas 123 Love the opportunityto beapart of BoostDealz. Enjoying my family plan services.Thanks.” “At Tesco Mobile we’re committed to offering customersgreat value, simplicity and choice with exceptionalrewards. Tesco Mobile Xtras, powered by Unlockd’sunique platform, provides our customers with even more choice and value. The opportunity for our customers to save moneyontheir phonebillinexchangeforlearningaboutproductsandservices relevanttothemisa firstinthe UK market and we’re excited to exclusively offer this value to ourcustomers” AnthonyVollmer-CEOofTescoMobile (SEP242016) “Amazingdeals,almostpaidoff myphonewithafewclicks.” 0% 2% 4% 6% 8% 10% 12% Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 % of Tesco Subs Signed Up
- 16. Thank you Matt Berriman CEO& Co-Founder
- 17. Selected Completed NOAHTransactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 24 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions September 2015 December 2014 September 2014 October 2014 May 2014 Sale of a 70% stake in to Exclusive Financial Advisor to Drushim and its Shareholders Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to Facile.it and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016October 2016 May 2016 Investment in by Financial Advisor to Oakley Capital Exclusive Financial Advisor to 10Bis and its Shareholders ® Marco Rodzynek Managing Director & Founder marco.rodzynek@noah-advisors.com Jan Brandes Managing Director jan.brandes@noah-advisors.com Justus Lumpe Managing Director justus.lumpe@noah-advisors.com The NOAH Advisors Core Banking Team Nikhil Parmar Director nikhil.parmar@noah-advisors.com 10Bis Drushim Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership