This document discusses how digital technologies are transforming the media and entertainment industry. It outlines three phases for companies to undergo a digital transformation: 1) Tune Up - transform supply chains and collect richer data, 2) Tune In - put consumers at the heart of growth strategies and invest in technologies, 3) Take Off - design and scale new content, services, and partnerships to drive value. The document advocates that media companies become "intelligent enterprises" that reinvent capabilities to compete at speed in the new landscape.

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MEDIA-
MORPHOSIS:
Transforming media &
entertainment
Accenture Communications and Media

2. 2Copyright © 2020 Accenture. All rights reserved.
How is digital rewriting the rules of competition?
Reshaping the
competitive landscape
Consumers have ever-
changing expectations–
so you need to know
more about your
customers, faster.
The world is more
complex and less
predictable, making
it difficult to plan
ahead with
confidence.
New entrants are
leveraging new
technologies to launch
disruptive business
models.
Innovation is no
longer in-sourced;
you need to incorporate
new technologies and
ecosystems with agility.

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These trends can
be felt by all roles
in the value chain.
The roles that media
and entertainment
companies play
today will continue
to evolve.
Theevolving mediavaluechain
Legacy content
creators are no
longer industry
gatekeepers
TUNE UP
Network brands
give way to
content titles and
digital brands
NETWORKS
D2C is
commoditized
by the internet
provider
DISTRIBUTORS
Digital media
rejoins the
physical world
CONSUMERS

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You can build an agile, digital
business model that both creates
new capabilities and fuels the
core of your business.
Follow these three phases
to transformation.
Ourtransformation
approach 01 TUNEUP
02 TUNE IN
03 TAKE OFF

5. Start with the core to meet the
demands of the multi-dimensional
media landscape.
• Transform your supply chain
to overcome inefficiencies and
unlock trapped value.
• Collect richer data and create
a platform-based approach.
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01 TUNEUP

6. 6Copyright © 2020 Accenture. All rights reserved.
Product
How to engage the new
“cross age” generation of
people expecting round
the clock access to best
stories and traditional
viewers?
REIMAGININGTHECONTENTBUSINESS
Content companies need to become “intelligent enterprises” and reinvent their
fundamental content capabilities to compete at speed. The main transformations are:
Monetization innovation
How to transform the linear
core business, converging it
with emerging but still niche
digital business without
increasing cost of sales?
Reinvent production and
content supply chain
How to reduce hourly
production cost making
the content more
“intelligent” and valuable?

7. Put the consumer at the heart of
your growth strategy as you invest
in technology to fuel future growth.
• Use new channels and
technologies to get closer to
existing audiences.
• Identify new target segments.
• Develop the new content,
channels and delivery
mechanisms that will
drive new revenues.
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02 TUNEIN

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CORETECHNOLOGYINVESTMENTS
Media and Entertainment companies have strategic
advantages, which, if “digitalized”, are well-placed to
create value in their core & eventually new businesses:
Distinctive Editorial Voice & Tone
Cross-Media Advertising
Ad Buyer Transparency to Improve Outcomes
Content Creation & Acquisitions
Brand Awareness, Audience Reach and Engagement

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Deploya
platform-based
approachto
leveraging data
Drive
increased
audience
engagement
RAPID
PLATFORM
VALUE
CYCLE
Enhance
monetization
& yield
Target
investments
in content,
products
and
services
Drive
increased
audience
engagement
Collect
audience
data
Quick decision-making to optimize engagement
and monetization is key

10. Win the hearts, minds and share of
wallet of tomorrow’s consumers as
an agile and multi-dimensional
media company.
• Design, pilot and rapidly
industrialize new content,
services and tailored offerings.
• Enrich the audience experience
and scale the New.
• Explore B2B, B2C or platform
partnerships to drive value.
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03 TAKEOFF

11. 11Copyright © 2020 Accenture. All rights reserved.
Direct to consumer
Corner a content
market to develop a
direct-to-consumer
offering.
MEDIAANDENTERTAINMENTSTRATEGIES
Digital disruption provides an opportunity to reimagine what it means to be a “media”
company- and fulfil this vision in fresh and innovative ways. There are a number of possible
choices, all equally good, that should be considered:
Digital first
Develop digital first
offerings to reach new
audiences across
super-platforms.
Lifestyle ecosystem
Influence a consumer
market beyond
content and across
their lifestyle.
D2C-as-a-Service
Offer leading
D2C capabilities
as a service.

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Pivottothefuture
ofmediatoday
Accenture is helping media
businesses design, pilot, and scale
new products and offerings faster,
allowing them to tap into growth
and rotate to the New.

13. Contacts:
SHAD FAMILY
Managing Director
Lead – Media and Entertainment
North America
Copyright © 2020 Accenture. All rights reserved.
Accenture and its logo are trademarks of Accenture.
in/farshadfamily
RAFFAELLA MASOERO
Managing Director
Lead – Media and Entertainment
Europe
in/raffaella-masoero-46483140
MIKE CHAPMAN
Media and Entertainment and Video
Strategy Global Lead
in/mike-chapman-426717