Weber Shandwick, in partnership with KRC Research, released The Great American Search for Healthcare Information, a survey of 1,700 American adults. The research focuses on Healthcare Information Seekers, or those who look for health-related information at least once a year.
Weber Shandwick, in partnership with KRC Research, has released Employee Activism in the Age of Purpose: Employees (UP)Rising, as an expansion upon Weber’s extensive work on corporate activism.
Employees Rising: Seizing the Opportunity in Employee ActivismWeber Shandwick
At an event in New York City to launch Employees Rising: Seizing the Opportunity in Employee Activism, Weber Shandwick Chief Reputation Strategist Dr. Leslie Gaines-Ross presented results from the research. An expert panel, moderated by The Wall Street Journal’s Management and Careers Editor Nikki Waller, then continued the discussion, with experts from LinkedIn, Zappos, Dell, Dynamic Signal and Kate Bullinger, co-lead of Employee Engagement and Change Management at Weber Shandwick, sharing insights and stories about employee activism and engagement. View Dr. Gaines-Ross’ presentation for her key findings from the research.
The latest installment of Civility in America, an annual poll conducted by Weber Shandwick and Powell Tate, in partnership with KRC Research, once again finds that the majority of Americans perceive incivility to be a problem in our society.
Civility in America 2018: Civility at Work and in Our Public SquaresWeber Shandwick
Weber Shandwick and Powell Tate, in partnership with KRC Research, have conducted Civility in America: A Nationwide Survey annually since 2010. View the full report at http://bit.ly/2t5SxE2
Weber Shandwick, in partnership with KRC Research, has released Employee Activism in the Age of Purpose: Employees (UP)Rising, as an expansion upon Weber’s extensive work on corporate activism.
Employees Rising: Seizing the Opportunity in Employee ActivismWeber Shandwick
At an event in New York City to launch Employees Rising: Seizing the Opportunity in Employee Activism, Weber Shandwick Chief Reputation Strategist Dr. Leslie Gaines-Ross presented results from the research. An expert panel, moderated by The Wall Street Journal’s Management and Careers Editor Nikki Waller, then continued the discussion, with experts from LinkedIn, Zappos, Dell, Dynamic Signal and Kate Bullinger, co-lead of Employee Engagement and Change Management at Weber Shandwick, sharing insights and stories about employee activism and engagement. View Dr. Gaines-Ross’ presentation for her key findings from the research.
The latest installment of Civility in America, an annual poll conducted by Weber Shandwick and Powell Tate, in partnership with KRC Research, once again finds that the majority of Americans perceive incivility to be a problem in our society.
Civility in America 2018: Civility at Work and in Our Public SquaresWeber Shandwick
Weber Shandwick and Powell Tate, in partnership with KRC Research, have conducted Civility in America: A Nationwide Survey annually since 2010. View the full report at http://bit.ly/2t5SxE2
Edelman conducted a survey between May-June 2017 to assess perceptions of veterans’ well-being in America.
The survey examined audiences’ perceptions of veterans’ job skills, education and employment to understand how veterans may be viewed as potential employment candidates. In addition, the survey explored perceptions of veterans’ mental and physical health, as well as their role in society.
With business poised to continue investing in efficiency and environmental responsibility, is there a chance that this move sets the stage for more win-win solutions, bridging the perceived gaps on energy and the environment?
Read more here: http://edl.mn/2sJy6eh
For the first time in the 16 years of our TRUST BAROMETER research, we examined the state of trust between employers and employees and today are issuing the 2016 Edelman Trust Barometer Special Report on Employee Advocacy.
The latest edition of Civility in America, an annual poll conducted by Weber Shandwick and Powell Tate, with KRC Research, finds that with uncivil behavior on the rise, Americans are finding that one place that can provide refuge from society’s increasingly pervasive and offensive behavior and language is the workplace
Employee Engagement Insights from the 2013 Edelman Trust BarometerEdelman
A highlight of the key employee engagement findings from the 2013 Edelman Trust Barometer and actions companies can take.
Learn more about Trust in Employee Engagement: http://edl.mn/Zat6zi
By David F. Larcker, Nicholas E. Donatiello, Brian Tayan
CGRI Survey Series. Corporate Governance Research Initiative, Stanford Rock Center for Corporate Governance at Stanford University, February 2017
In summer 2016, the Rock Center for Corporate Governance at Stanford University conducted a nationwide survey of 1,554 individuals to understand how the American public views CEOs who engage in potentially unethical behavior, and the public’s determination of “fair punishment” for these actions.
The study reveals that almost half of Americans believe CEOs should be fired (or worse) for unethical behavior. Violations of trust between company and customer are considered the most egregious. And, the public is surprisingly critical of CEOs who engage in “immoral” personal actions. Key takeaways include:
Almost half of Americans believe CEOs should be fired (or worse) for unethical behavior.
Violations of trust between company and customer are considered most egregious.
The public is surprisingly critical of CEOs who engage in “immoral” personal actions.
“We find that the public is highly critical of—and very willing to fire—CEOs who engage in behaviors that are morally or ethically questionable, even if these actions are not illegal and in some cases even if they cause no obvious harm to shareholders, employees, or the public,” says Professor David F. Larcker, Stanford Graduate School of Business. “This reflects, in part, the public’s lingering distrust of large corporations and CEOs in general.”
KEY FINDINGS INCLUDE THE FOLLOWING:
1. MEMBERS OF THE PUBLIC ARE EXTREMELY CRITICAL OF CEOS WHO ENGAGE IN QUESTIONABLE BEHAVIOR.
2. THE PUBLIC BELIEVES A VIOLATION OF TRUST BETWEEN A COMPANY AND ITS CUSTOMERS IS THE MOST EGREGIOUS ETHICAL VIOLATION A CEO CAN MAKE.
3. BOARDS OF DIRECTORS ARE STRICTER THAN THE PUBLIC IN ADMINISTERING PUNISHMENT.
4. AMERICANS ARE SURPRISINGLY CRITICAL OF POTENTIALLY IMMORAL BEHAVIOR.
5. MALE AND FEMALE CEOS ARE HEL
In many ways, Asian Americans in the US have had meaningful economic and social impact but they face a number of challenges that have often been overlooked.
Women in the Workplace is a multi-year joint research effort by McKinsey & Company and LeanIn.org and the largest comprehensive study of the state of women in corporate America
Un raport despre implicarea generatiei Millennials in cauze sociale, in special despre factorii care ii determina pe angajati sa devina voluntari pentru cauzele sustinute de companiile in care lucreaza
An Interesting Panel discussion including senior diversity representatives from KPMG and TD Bank Financial Group followed the opening sessions, focused on how diversity is actually being moved forward in these organizations. Session 1: Dr. Wendy Cukier: The Diversity Lens: Leading Practices in Recognizing the Benefits of Diversity, Session
This presentation offers highlights from the 2017 Women in the Workplace report by McKinsey & Company and LeanIn.org with solutions companies can take to foster gender equality.
https://womenintheworkplace.com/
Understanding the vocabulary of health insurance helps in selecting and using coverage effectively. eHealthInsurance commissioned a national study to determine public awareness of select health insurance terminology and the specifics of health insurance coverage. Americans admit to a health insurance vocabulary deficit.
Only a fourth (23%) feel they are very sure of what the terminology used in their health insurance policy actually means.
A third are somewhat sure of what the terminology actually means (32%).
One-fourth are not very sure (13%) or have no idea (10%) what the terminology used in their health insurance policy means.
One-fifth report they don’t have health insurance (21%).
The public demonstrates its lack of familiarity with health insurance terminology by not knowing what some of the key abbreviations stand for.
Only one-third of Americans (36%) can volunteer that HMO stands for health maintenance organization.
Only one-fifth (20%) recall that PPO stands for Preferred Provider Organization.
Only one out of nine (11%) recalls that HSA stands for Health Savings Account.
When asked how sure they were with some of the specifics of their health insurance policy, most people said they were very sure of the amount of their co-payment (61%), but half or fewer were very sure they knew the amounts of other basic elements of their coverage:
Half said they were very sure of what they paid for their health insurance premiums (50%).
45% were very sure of their annual deductible.
41% were very sure of the level of their plan’s co-insurance.
35% were very sure of their maximum annual out-of-pocket costs.
For each of these items, one-fifth indicated that the questions were not relevant since they did not have health insurance (21%).
Edelman conducted a survey between May-June 2017 to assess perceptions of veterans’ well-being in America.
The survey examined audiences’ perceptions of veterans’ job skills, education and employment to understand how veterans may be viewed as potential employment candidates. In addition, the survey explored perceptions of veterans’ mental and physical health, as well as their role in society.
With business poised to continue investing in efficiency and environmental responsibility, is there a chance that this move sets the stage for more win-win solutions, bridging the perceived gaps on energy and the environment?
Read more here: http://edl.mn/2sJy6eh
For the first time in the 16 years of our TRUST BAROMETER research, we examined the state of trust between employers and employees and today are issuing the 2016 Edelman Trust Barometer Special Report on Employee Advocacy.
The latest edition of Civility in America, an annual poll conducted by Weber Shandwick and Powell Tate, with KRC Research, finds that with uncivil behavior on the rise, Americans are finding that one place that can provide refuge from society’s increasingly pervasive and offensive behavior and language is the workplace
Employee Engagement Insights from the 2013 Edelman Trust BarometerEdelman
A highlight of the key employee engagement findings from the 2013 Edelman Trust Barometer and actions companies can take.
Learn more about Trust in Employee Engagement: http://edl.mn/Zat6zi
By David F. Larcker, Nicholas E. Donatiello, Brian Tayan
CGRI Survey Series. Corporate Governance Research Initiative, Stanford Rock Center for Corporate Governance at Stanford University, February 2017
In summer 2016, the Rock Center for Corporate Governance at Stanford University conducted a nationwide survey of 1,554 individuals to understand how the American public views CEOs who engage in potentially unethical behavior, and the public’s determination of “fair punishment” for these actions.
The study reveals that almost half of Americans believe CEOs should be fired (or worse) for unethical behavior. Violations of trust between company and customer are considered the most egregious. And, the public is surprisingly critical of CEOs who engage in “immoral” personal actions. Key takeaways include:
Almost half of Americans believe CEOs should be fired (or worse) for unethical behavior.
Violations of trust between company and customer are considered most egregious.
The public is surprisingly critical of CEOs who engage in “immoral” personal actions.
“We find that the public is highly critical of—and very willing to fire—CEOs who engage in behaviors that are morally or ethically questionable, even if these actions are not illegal and in some cases even if they cause no obvious harm to shareholders, employees, or the public,” says Professor David F. Larcker, Stanford Graduate School of Business. “This reflects, in part, the public’s lingering distrust of large corporations and CEOs in general.”
KEY FINDINGS INCLUDE THE FOLLOWING:
1. MEMBERS OF THE PUBLIC ARE EXTREMELY CRITICAL OF CEOS WHO ENGAGE IN QUESTIONABLE BEHAVIOR.
2. THE PUBLIC BELIEVES A VIOLATION OF TRUST BETWEEN A COMPANY AND ITS CUSTOMERS IS THE MOST EGREGIOUS ETHICAL VIOLATION A CEO CAN MAKE.
3. BOARDS OF DIRECTORS ARE STRICTER THAN THE PUBLIC IN ADMINISTERING PUNISHMENT.
4. AMERICANS ARE SURPRISINGLY CRITICAL OF POTENTIALLY IMMORAL BEHAVIOR.
5. MALE AND FEMALE CEOS ARE HEL
In many ways, Asian Americans in the US have had meaningful economic and social impact but they face a number of challenges that have often been overlooked.
Women in the Workplace is a multi-year joint research effort by McKinsey & Company and LeanIn.org and the largest comprehensive study of the state of women in corporate America
Un raport despre implicarea generatiei Millennials in cauze sociale, in special despre factorii care ii determina pe angajati sa devina voluntari pentru cauzele sustinute de companiile in care lucreaza
An Interesting Panel discussion including senior diversity representatives from KPMG and TD Bank Financial Group followed the opening sessions, focused on how diversity is actually being moved forward in these organizations. Session 1: Dr. Wendy Cukier: The Diversity Lens: Leading Practices in Recognizing the Benefits of Diversity, Session
This presentation offers highlights from the 2017 Women in the Workplace report by McKinsey & Company and LeanIn.org with solutions companies can take to foster gender equality.
https://womenintheworkplace.com/
Understanding the vocabulary of health insurance helps in selecting and using coverage effectively. eHealthInsurance commissioned a national study to determine public awareness of select health insurance terminology and the specifics of health insurance coverage. Americans admit to a health insurance vocabulary deficit.
Only a fourth (23%) feel they are very sure of what the terminology used in their health insurance policy actually means.
A third are somewhat sure of what the terminology actually means (32%).
One-fourth are not very sure (13%) or have no idea (10%) what the terminology used in their health insurance policy means.
One-fifth report they don’t have health insurance (21%).
The public demonstrates its lack of familiarity with health insurance terminology by not knowing what some of the key abbreviations stand for.
Only one-third of Americans (36%) can volunteer that HMO stands for health maintenance organization.
Only one-fifth (20%) recall that PPO stands for Preferred Provider Organization.
Only one out of nine (11%) recalls that HSA stands for Health Savings Account.
When asked how sure they were with some of the specifics of their health insurance policy, most people said they were very sure of the amount of their co-payment (61%), but half or fewer were very sure they knew the amounts of other basic elements of their coverage:
Half said they were very sure of what they paid for their health insurance premiums (50%).
45% were very sure of their annual deductible.
41% were very sure of the level of their plan’s co-insurance.
35% were very sure of their maximum annual out-of-pocket costs.
For each of these items, one-fifth indicated that the questions were not relevant since they did not have health insurance (21%).
U.S. adults living with chronic disease are significantly less likely than healthy adults to have access to the internet (62% vs. 81%). The internet access gap creates an online health information gap. However, lack of internet access, not lack of interest in the topic, is the primary reason for the difference. Once online, having a chronic disease increases the probability that someone will take advantage of social media to share what they know and learn from their peers.
Telehealth allows patients to have visits with health care providers remotely using video technology. Such visits are increasingly available and have the potential to make health care more accessible and convenient for patients. In May 2019, the University of Michigan National Poll on Healthy Aging asked a national sample of adults age 50–80 about their experiences with and opinions of telehealth.
Presentation to Ignite Columbus 4 about how social technologies can affect the transformation of health care from reactive medicine to medicine that is predictive, preventative, participatory, and personalized.
Major global survey asks people about their attitudes toward science
A new Wellcome Trust survey asked more than 140,000 people across 140 countries about their attitudes towards science and health, and found that nearly 75% of people say they trust a doctor or a nurse more than friends, family, or other sources of health advice. Here’s more:
•Vaccines: Some 80% of people worldwide agree that vaccines are safe. One in three people in France — the highest percentage anywhere in the world — disagree that vaccines are safe.
•Understanding of science: Men are more likely to claim an understanding than women, as are those aged 29 and younger. Almost two-thirds of people around the world expressed an interest in learning more science.
•Science and society: About a third of people in Africa and Central and South America don’t feel like they benefit from science.
Study measures usage and sentiments toward telehealth. The results are weighted to be representative of the American adult population across standard demographics.
The healthcare industry is rapidly shifting – and not just in spending – but also in the method in which doctors, clinics and hospitals interact with patients. Consumers are turning to digital for various health related inquiries, with more than 60% of consumers 45+ spending up to five hours a week researching online. From finding information about medical conditions or drugs to communicating with doctors and the rest of the healthcare community, digital has become a way of life for today’s consumers. And pharma and healthcare marketers are taking notice.
The Actual Facts When It Comes to 21st Century Chiropractic CareCurtis Martin
Although many of us are well-educated adults, so much of what we “know” comes from off-hand remarks from people at work, exchanges on social media with family and friends, pop-culture in the media, and from what we see on television. How reliable are these sources?
Wearable Health, Fitness Trackers, and the Quantified SelfSteven Tucker
The vision and reality of individualised health and wellness achieved through tracking personal data. An introduction to the scope of the problems followed by the advent of the Quantified Self. Then a pictorial view of trackers, gadgets, #ehealth, and #mHealth devices. This leads the audience to a clear understanding of how we can digitise behaviour and biology to achieve wellness and prevent disease in the 1st place. Overall, there is an underlying influence of the impact of exponential technologies in numerous fields with an increasing force in healthcare.
Morning Consult Poll: COVID-19, Vaccine Mandates, and FDA Approvalde Beaumont Foundation
National poll of 2,500 adults, including 956 unvaccinated adults, conducted by Morning Consult Aug. 19-22 on behalf of the de Beaumont Foundation. See insights on beliefs, values, and perspectives, including what may persuade people to get vaccinated.
Running head UNIT 8 PROJECT1UNIT 8 PROJECT2Unit 8 Proj.docxjoellemurphey
Running head: UNIT 8 PROJECT
1
UNIT 8 PROJECT
2
Unit 8 Project
Name
Community Health Assessment
Affiliated University
April 02, 2015
Abstract
This project is designed to give a bigger picture of the information so far covered in this course unit. It will provide information from project four which was about social behavior theories and its roots and unit six that concerned about Influenza vaccination in senior citizens 65 and over. It will also give some information from project two which was about the role of assessment in public health. Information about child obesity as a health problem in my community will be provided, and a detailed description of how data will be provided for this health problem assessment. A completed health assessment information using a U.S Census on my community and the evaluation of this information, and the information about who may be affected by this child obesity health evaluation and a plan of action, conclusion and a reference page where information was gathered.
Unit 8 Project
U.S Census data on my County in the State of Maryland
Montgomery County is where I live, located in the state of Maryland. Its population as of 2013 was estimated to be 1,016,677 according to (United States Census Bureau), with a racial breakdown of 62.6% white alone, 18.6% Black and African American alone,0.7% American Indian and Alaskan Natives alone, Asians 14.9%,Native Hawaiian and pacific Islanders 0.1%,Two or more races 3.1%,Hispanic and Latino 18.3%.Those who are not Latinos or Hispanic comprise of 47.0% .Female persons comprise of 51.8% and no information was provided about male. Senior citizens sixty five years and over take up 13.3% .Information for people who are disabled was not provided where as children under five years take up a 6.5% and those under 18 years comprised of 23.6%. (United States Census Bureau)
Influenza Vaccination Health Assessment from Unit 6
Influenza is a deadly virus that attacks the nose, throat and lungs and it can be spread from one person to another if a sick person sneezes or coughs without covering their mouth and the other person inhales it. In United States alone, Influenza is estimated to be responsible for 36,000 deaths, and 110,000 to 200,000 hospitalizations ("Influenza vaccination," 2003). It is a virus that is prevented mainly through immunization. The world at large and the U.S government in particular, has tried their level best to conduct public health campaigns that encourage influenza vaccination but despite all the effort, a number of people do not turn up due to varied reasons. In such helpless situations an assessment can be carried out to help health care advocates find out factors affecting vaccine commitment. A good example of this is from county of Los Angeles where immunization was carried out to people who are 65 and over noted to be one of those at high risk but to their surprise a few categories of people didn’t turn up for immunization. Results from Los Angeles Cou ...
Similar to The Great American Search for Healthcare Information (20)
For multinational companies, business as usual no longer exists. As the world fought to contain the COVID-19 pandemic in 2020, the outlines of a less visible battle came into focus around the world: a new era of Great Power Competition whose consequences will endure long after the virus is eliminated.
United Minds’ Forward to Work: Designing the Employee Experience of the FutureWeber Shandwick
In our sixth session, “Designing the Employee Experience of the Future,” TIAA's Chief Associate Experience & Employee Relations Officer Andy Habenicht and Chief Talent Management Officer Josh Greenwald discussed their journey to becoming an employee-centric organization, including:
- The importance of focusing on employee experience
- Changing expectations in today’s environment
- Considerations to inform planning
Please visit our website for more information: http://unitedmindsglobal.com.
United Minds’ Forward to Work: Leadership in Uncertain TimesWeber Shandwick
United Minds’ Forward to Work: Perspectives to Guide Re-entry webinar series explores different considerations for people, culture, and change leaders managing the return to work.
In our fourth session, “Leading in Uncertain Times,” former Chief Human Resources Officer of State Street Capital Alison Quirk and President of United Minds Kate Bullinger discussed:
- The leadership challenge before us
- Profile of a leader in these uncertain times
- What employees need from leadership now
- Preparing leaders for re-entry
- Seizing the long-term reinvention opportunity
Please visit our website for more information: http://unitedmindsglobal.com.
United Minds’ Forward to Work: Fostering Workplace InclusionWeber Shandwick
United Minds’ Forward to Work: Perspectives to Guide Re-entry webinar series explores different considerations for people, culture, and change leaders managing the return to work.
In our fourth session, “Fostering Workplace Inclusion in Challenging Times,” Chief Inclusion & Diversity Officer at CMG Margenett Moore-Roberts, and SVP of Diversity & Inclusion at United Minds Tai Wingfield discussed:
- How recent events have impacted diverse populations
- How workplaces have become more and less inclusive
- Measures to meet the moment
- Redesigning for the long term
Please visit our website for more information: http://unitedmindsglobal.com.
United Minds’ Forward to Work: Understanding Treatments and VaccinesWeber Shandwick
United Minds’ Forward to Work: Perspectives to Guide Re-entry webinar series explores different considerations for people, culture, and change leaders managing the return to work.
In our second session, “Understanding Treatment and Vaccines,” Duke University Professor of Global Health Dr. Mike Merson and Global Director of Element Scientific Communications Dr. Frank Orrico discussed:
• Mitigation and containment
• Blunting impact with treatments
• Vaccines as the key to normalcy
• Implications for businesses
Please visit our website for more information: http://unitedmindsglobal.com.
United Minds’ Forward to Work: Navigating Government GuidelinesWeber Shandwick
United Minds’ Forward to Work: Perspectives to Guide Re-entry webinar series explores different considerations for people, culture, and change leaders managing the return to work.
In our first session, “Navigating Government Guidelines,” President of Global Public Affairs for Weber Shandwick Pam Jenkins and Executive Vice President of United Minds Anthea Hoyle discussed:
- The political lens through which leaders and citizens are viewing the COVID-19 crisis
- The challenges of conflicting guidance from local, state and federal government and how organizations are balancing government guidance with business needs
- The ways in which this crisis has changed the expectations of employers from both their people and their customers
Please visit our website for more information: http://unitedmindsglobal.com
A recent KRC Research poll of American employees and consumers explores perceptions around the corporate response to COVID-19, as well as implications for the workplace as companies navigate the re-entry phase. The results suggest effective, consistent communications, an emphasis on employee safety and a commitment to corporate values will all play a key role in navigating the recovery phase.
This year’s edition highlights five critical trends for communicators in the next 12-18 months. Each is brought to life with real-world examples, implications for businesses and a carefully curated selection of classes from innovative institutions worldwide.
The Study Guide is designed as both a primer and a resource to allow for deep-dives. We hope it piques your curiosity and gives you fluency in new elements of modern media and communications.
Lydia Lee, President, Weber Shandwick China, shares more on the experience of managing COVID-19 for our offices in China as well as how we advised companies on communicating across the three stages: outbreak, quarantine and recovery.
Chief Diversity Officers Today: Paving the Way for Diversity & Inclusion SuccessWeber Shandwick
This workplace diversity and inclusion survey, conducted among D&I professionals at high revenue companies in the U.S., focuses on the best practices of D&I functions that are well-aligned with the overall business strategy of the company and the roles, responsibilities, and challenges facing today's Chief Diversity Officers (CDOs).
The State of Corporate Reputation in 2020: Everything Matters NowWeber Shandwick
This new survey was conducted among executives from 22 markets worldwide and examines what drives a company’s reputation, why it is important to be highly regarded and the benefits that come with having a strong corporate reputation.
In partnership with Weber Shandwick, KRC Research conducted 23 in-depth, guided, qualitative interviews among C-level and other top executives to understand the challenges and opportunities of doing business in disruptive times.
CEO Activism: Inside Comms & Marketing - InfographicWeber Shandwick
CEOs are increasingly speaking out publicly and taking stands on controversial issues. To understand how executives perceive their own CEOs’ activism and whether organizations are prepared to respond to hot-button issues, Weber Shandwick partnered with KRC Research to survey 500 communications and marketing executives in the US (300), UK (100) and China (100).
Weber Shandwick, in partnership with KRC Research, released CEO Activism: Inside Comms & Marketing, the third report issued in the 2018 annual CEO Activism poll conducted by Weber Shandwick in partnership with KRC Research. The latest research is a survey of communications and marketing executives in the US, UK and China and finds that CEO activism is squarely on the corporate agenda and reaps reputational rewards.
Weber Shandwick, in partnership with KRC Research, released CEO Activism: The Tech Effect, a follow-up to The Purposeful CEO from earlier this year. The Tech Effect surveyed technology professionals such as software/application developers and software engineers in seven global markets: Brazil, Canada, China, India, Mexico, the UK and the U.S.
Weber Shandwick, in partnership with KRC Research, released CEO Activism in 2018: The Purposeful CEO. This survey is the third installment of Weber Shandwick’s CEO activism series, following The Dawn of CEO Activism (2016) and High Noon in the C-Suite (2017). This year’s report finds that nearly eight in 10 consumers (77 percent) agree that CEOs need to speak out when their company’s values are violated or threatened.
Civility in America 2018 - Fast Facts Civility in AmericaWeber Shandwick
Weber Shandwick and Powell Tate, in partnership with KRC Research, have conducted Civility in America: A Nationwide Survey annually since 2010. Read 8 top-line findings from the research.
Report from the Buy Side: The Power of Intangible Factors on Investment Decis...Weber Shandwick
Weber Shandwick, in partnership with KRC Research, conducted a survey among buy-side investors in the U.S. to determine what influences buy-side investors’ valuation perceptions and investment decisions.
Weber Shandwick, in partnership with KRC Research, released CEO Activism in 2017: High Noon in the C-Suite. The survey of American adults gauges attitudes toward the trend of chief executive officers (CEOs) speaking out on hot-button societal topics, revealing stark generational differences when it comes to perspectives on CEO activism.
Millennials@Work: Perspectives on Diversity & Inclusion Weber Shandwick
In this new study, co-sponsored by the Institute for Public Relations (IPR) and Weber Shandwick, we wanted to find out what the three generations currently in the workforce – Millennials (ages 18-35), Gen Xers (36-51) and Boomers (52-70) – think about diversity and inclusion at their workplaces. In an online survey by KRC Research, 1,002 adults were interviewed, including 634 employed respondents.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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The Great American Search for Healthcare Information
1.
2. Introduction
There is a ravenous appetite for healthcare information in this
nation. The vast majority of Americans look for health-related
information at least once a year. More than half of Americans seek
it on a weekly or monthly basis. Underscoring their appetite for
health information, three-quarters of Americans report that they
pay attention to health-related information in the news. In an era of
information overload, healthcare undoubtedly commands a sizable
proportion of attention.
The Internet facilitates healthcare information gathering. This study
finds that nearly three-quarters of Americans obtain health-related
information from the Internet. This appetite will further accelerate
as new technologies provide access to health information in
unprecedented ways. Indeed, 55% of Healthcare Information
Seekers in our new study report that they are relying more on the
Internet and electronic sources for their health-related information
than they were just five years ago.
This report reveals how Americans access, use and feel about
health-related information and shines a light on how what
they access is not necessarily the same as what they trust.
2
3. “In a time of information overload and cynicism inflamed
by ‘fake news,’ communicators and marketers face new
and unique challenges around how to effectively engage
with their customers. But as the demand for online
information grows, and as the landscape continues to be
increasingly muddied by inaccurate — and at times
dangerous — information, the healthcare and
pharmaceutical sectors have a greater responsibility than
ever before to find ways to create and deliver engaging,
relevant and factual information.
Laura Schoen, President, Global Healthcare Practice
Weber Shandwick
3
4. What we did
Weber Shandwick, in partnership with KRC Research, conducted a 20-minute national survey of 1,700
American adults age 18 and over. The sample was drawn from a large national consumer panel and
conducted both online and by telephone to reach seniors 65 years and older. Data was weighted to be
demographically representative of U.S. adults based on census reference data.
The generations that are reported in the study follow those as defined by Pew Research. Here are the
birth year ranges of the sample:
SILENT/GREATEST BABY BOOMER GEN X MILLENNIAL GEN Z
1945 AND EARLIER 1946-1964 1965-1980 1981-1996 1997-2000
4
5. Definitions
The survey defined “health-related information”
as “information about physical or mental health,
healthcare, and health insurance.”
Healthcare Information Seekers are defined as
those who report they have looked for health-
related information at least once during the past
year, excluding doctor appointments.
5
7. Illness symptoms/treatments and medication are most frequently cited as the types of health-
related information sought (37% and 28%, respectively). These are ranked highest by all
generations except two:
• Gen Zs rank mental health at the top of their list (34%)
• Silent/Greatest members identify both medication and ongoing health issues management as
their top search topics (26% each)
4%
4%
7%
10%
10%
11%
12%
13%
15%
19%
28%
37%
Hearing health
Maternity or child health
Caring for a family member or friend
Quality of doctors or hospitals
Eye health
Mental health
Dental health
Health insurance plans
Preventative care
How to manage ongoing health issues
Medication
Illness symptoms and treatments
7
Illness And
Medication
Lead The
Need For
Information
Types of health-related information looked for most recently
(% Healthcare Information Seekers)
8. Half or more Healthcare Information Seekers agree that benefits of the availability of healthcare
information include the ability to fact-check information (54%), easy-to-find information (54%) and
the abundance of information that can be found on any topic (50%). For the most part, older
generations are more likely to attest to these benefits than younger generations.
Benefits related to the availability of health-related information
(% Healthcare Information Seekers)
67%
62%
55%
48%
40%
54%
The ease with which you can find health-
related information
The ability to fact-check other
information for yourself
65%
60%
57%
45%
50%
54%
The amount of health-related information that
can be found on any topic
59%
61%
49%
41%
39%
50%
8
Availability vs.
Credibility: The
Pros And Cons
of Healthcare
Information
Today
Silent/GreatestBoomerGen XMillennialGen ZTotal
9. Healthcare information concerns abound, particularly when it comes to credibility. Among a list of potential
information apprehensions presented in the survey, respondents’ most notable is false or misleading
health-related information (52%), followed by health-related information that is trying to sell something
(47%). Again, concerns generally rise with age.
Availability vs. Credibility: The Pros And Cons of
Healthcare Information Today (cont’d)
Concerns with health-related information
(% Healthcare Information Seekers)
False or misleading
health-related
information
62%
64%
51%
41%
47%
52%
Health-related
information that is
trying to sell products
or services
60%
59%
46%
36%
36%
47%
Medical or health-related
research studies that
seem to contradict one
another
Health-related
information that is hard
to understand
48%
51%
39%
40%
34%
43%
45%
28%
32%
28%
31%
31%
Silent/GreatestBoomerGen XMillennialGen ZTotal
9
10. 83% of Healthcare Information Seekers who are exposed to health information on
social media are concerned about incorrect or misleading medical information.
Concerns about social health information are consistent across generations.
Concern about accuracy of healthcare information on social media
(% Healthcare Information Seekers who use social media)
Very or somewhat
concerned about incorrect
or misleading medical and
health information on
social media sites
74%
87%
84%
80%
91%
83%
10
Silent/Greatest*BoomerGen XMillennialGen Z*Total
Healthy Doses
of Skepticism
Abound About
Health
Information on
Social Media
*Small sample size
11. Only 35% of Healthcare Information Seekers who use social media report that, in their experience, the information on social
media is mostly accurate. Slightly more, 38%, say they have no idea of its veracity and 27% say it is mostly inaccurate.
Experiences with accuracy of social health information are consistent across generations.
Healthy Doses of Skepticism Abound About Health
Information on Social Media (cont’d)
38% 32% 27%
45% 48% 44%
27% 34%
32%
22% 24% 27%
35% 34% 41% 33% 28% 29%
Total Gen Z* Millennial Gen X Boomer Silent/Greatest*
*Small sample sizeMostly accurate Not sure/have no ideaMostly inaccurate
11
Report that the health-related information they have seen on social media is…
(% Healthcare Information Seekers who use social media)
12. Approximately three in 10 Healthcare Information Seekers have used a fitness or wellness tracker
(32%), a health-related app on their smartphone or tablet (29%), or a voice-assisted device for
their health questions (26%). Usage of devices and apps is generally driven by Americans
younger than Boomers.
12
Similar Usage
of Digital
Health
Products
Across
Generations
Fitness and wellness tracking wearables
32%
22%
37%
41%
24%
8%
Health-related smartphone or tablet apps
29%
36% 37%
34%
19%
9%
Voice-assisted devices
26%
29%
33%
27%
20%
11%
Use of digital health products and services
(% Healthcare Information Seekers)
Silent/GreatestBoomerGen XMillennialGen ZTotal
Telemedicine
14% 16%
22%
16%
6% 4%
Chatbots
10%
19% 18%
7% 5% 3%
13. When it comes to satisfactory experiences with the information sources that are used today,
medical professionals far surpass any other source. At the very top of the list that users of
health information were ‘very satisfied’ with are physician assistants or nurses and eye doctors
(tied at 66%).
44%
44%
46%
54%
57%
58%
59%
60%
66%
66%
Department and Health or Human Services
Physical therapist
Chiropractor
Registered dietitian or nutritionist
Medical doctor
Nurse practitioner
Dentist
Pharmacist
Eye doctor
Physician assistant or nurse
Health-related information sources Healthcare Information Seekers
are very satisfied with: top 10
(% Healthcare Information Seekers who use respective source)
13
Medical
Professionals —
Not Necessarily
Doctors —
Provide the
Most
Satisfactory
Information
Sources used by 50 or more Healthcare Information Seekers shown
14. I always listen to my doctor(s)
77%
71% 69%
75%
83%
94%
Health-related information on the Internet is as
reliable as information from medical professionals
49%
40%
55% 51% 48%
31%
I trust my peers more than I trust
medical professionals
26%
32%
38%
25%
14%
11%
The Millennial generation is least likely to be satisfied with the information provided by medical
doctors, the least likely generation to say they always listen to their doctor(s), the most likely to
believe that online health-related information is as reliable as information from medical
professionals, and the most likely to say they trust their peers more than medical
professionals.
Satisfaction with medical professionals
(% Healthcare Information Seekers)
Strongly/somewhat agree with statements
(% Healthcare Information Seekers)
Very satisfied with information from medical doctor
66%
61%
55%
49%
62%*
57%
14
Silent/GreatestBoomerGen XMillennialGen ZTotal
Physicians
May Have a
Millennial
Problem
*Small sample size of Gen Zs who get health-related information from medical doctors.
16. How Americans Assess Credibility:
From emotional to analytical and everything in between
“I usually go with gut feelings about this kind
of stuff.”
“I just assume that if they are a medical
professional, they know what they are talking
about.”
“If I find what I'm looking for.”
“The long-standing history I have with these
sources and the overall quality of their care
and service ensures my trust in them.”
“It's just a feeling. I usually use more than
one source to make me feel good about the
situation.”
“I pretty much only trust doctors because I
trust they know what they're doing.”
“What kind of ads I see alongside the
website.”
“Sources that use scientific-based information are more
trustworthy. High reputation of the source is also a
good sign; avoid personal stories, social media, etc.”
“I look for references. If it’s written by some random
person not accredited by a health company or a doctor
or something, then it is untrustworthy.”
“I look to see if there has been a study done that I can
look up. I also look to see if they are affiliated with a
hospital, university or similar.”
“I would put the information together to determine if it is
trustworthy or not. You have to do some research
before you make a decision.”
“Not everything we hear, whether it's from another
person or Internet source can be accurate, although
when it comes to at least three different sources, will
make a decision based on if two of the three sources
are in agreement.”
“Anytime its views are skewed hard to one extreme or
another [I would say] it is not trustworthy. A true
medical representation would be methodical and
present positions with views more diverse.”
“If multiple sites say the same thing, that’s a
good sign. And with social media it’s more
about learning about and relating to the
personal experiences of other people, making
those firsthand accounts.”
“If they are making money from it, I would say it
is not trustworthy.”
“I look for information with feedback and
reviews to determine the reality of the
information given.”
“I determine this based on what kind of ads I
see alongside the website.”
“If it is under .net or .gov. And if the website is
at the top of the search results.
“I look for patient reviews and do an in-depth
study for what I’m searching.”
“I look for consumer reviews to state that the
information was useful.”
EMOTIONAL ANALYTICAL
16
18. Eight Tips to More Engaging and
Credible Content
18
– 1 –
Design content for
discovery.
– 2 –
Use succinct, clear
and plain language
in communications.
– 3 –
Customize
approaches.
– 4 –
Use a smart channel
strategy.
– 5 –
Prove online
credibility from the
outset.
– 6 –
Ensure brand and
content are portrayed
accurately on medical
information websites.
– 7 –
Provide physicians
with support to find
ways to build trust
with Millennials.
– 8 –
Use research to
understand audience
needs.
19. Thank you
For more information about The Great American Search For Healthcare Information, please contact:
Andy Polansky
Chief Executive Officer
Weber Shandwick
apolansky@webershandwick.com
Gail Heimann
President
Weber Shandwick
gheimann@webershandwick.com
Jack Leslie
Chairman
Weber Shandwick
jleslie@webershandwick.com
Chris Perry
Chief Digital Officer
Weber Shandwick
cperry@webershandwick.com
Laura Schoen
President, Global Healthcare Practice & Chair,
Latin America
Weber Shandwick
lschoen@webershandwick.com
Stacey Bernstein
Executive Vice President & Global Director of
Digital Health
Weber Shandwick
sbernstein@webershandwick.com
Joseph Ricculli
Vice President, Client Experience, Healthcare
Weber Shandwick
jricculli@webershandwick.com
Leslie Gaines-Ross
Chief Reputation Strategist
Weber Shandwick
lgaines-ross@webershandwick.com
Mark Richards
SVP/Management Supervisor
KRC Research
mrichards@krcresearch.com
19