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Allay: MEPC Final Presentation
- 4. “ Individuals ages 18-30 experience the highest stress levels among all age groups. Source: American Psychological Association 4
- 6. 1 2 3
- 7. 7 101 People Surveyed 21.44average age 81% Say lack of time is a barrier to stress management 10 point scale (0 - Never, 10 - Always) 4.1 6.26
- 8. Interview Insight 8 “I didn’t realize I was stressed until it was too late”
- 9. Demo 3
- 10. 10 GSR EMG HR
- 11. Video 11
- 13. Partnership with Wellness App 13 Voice Integration Smart Stress Sensing
- 15. 15 40M Target Market Size 32M 6.7M U.S. Population Ages 18-35 80% experience “significant” stress 21% of adults ages 18-35 make >$50,000 income
- 16. 16 Projected Devices Sold: 100 in Year 2 Revenue: $10000
- 17. 17 Judith Martinez CFO Jean Rafael Maarek, PhD Advisor Miles Buroker COO Sahit Menon CEO Niha Choudhury CTO Former Intel Intern, Co-Founder, Duet Microphilanthropy. Team Engineer at Agus Lab, Clinical Researcher at Bridge Institute. QA Engineer at Abbott, Former Process Engineer at Applied Medical. Usability Engineer at Userwise, Design Lead at DFA. William Work Mentor
- 18. Questions? 18
- 19. 19 Item Average Cost Microcontroller (with Bluetooth capability) $10 PPG Sensor $5 EMG Sensor $5 GSR Sensor $5 Battery $2 3D Printing (case) $3 Wristband $0.50 PCB Manufacturing $3 Total $33.50
Editor's Notes
- How many of you in the audience would say you experience stress? To those of you who raised your hands, how many of you would say your stress is unavoidable?
- Insert one more slide that shows the logo of the company - Introduce Allay at the right time, don’t introduce while the quote is on the board.
- NOT A MEDICAL DEVICE
- High stress levels, even more so than the APA study Discrepancy bw stress levels and stress management WHY? → lack of time
- FOCUS ON IT BEING A *CONCEPT*/*PROTOTYPE* - this is not the finished project Add that it will be a WEARABLE (not huge contraption with all these wires) Solid state electrodes, might be worn higher Similar to apple watch, etc.
- Developing the product Testing the product for validation purposes Quality assurance
- 3 general areas Partnership with Wellness app to provide alleviation content. Will ensure we have adequate content for correcting stress Testing + Validating [might not include anymore] -Ensure we have quality assurance Smart stress sensing -Adding personalization measures -Anticipating stressors based on lifestyle patterns or individual schedules
- Sources: https://www.visualcapitalist.com/american-income-levels-by-age-group/ https://www.kff.org/other/state-indicator/distribution-by-age/?currentTimeframe=0&sortModel=%7B%22colId%22:%22Location%22,%22sort%22:%22asc%22%7D
- If estimated retail price ~ $100 a piece Material costs (around $35 but will be brought down when manufacturing to scale) + manufacturing costs ~$35 Profit ~ $35 Other expenses related to distribution/retail ~$30
- Anticipating Questions Why is your device the best means of modeling stress - as opposed to fitbit and empatica (major competitor, focused on epilepsy management) Holistic understanding of stress as opposed to a single measure, like heart rate variability or other related stress
- Think about manufacturing to scale → we’re hoping that we can make profit when costs are reduced by 75% Give audience some balance - price at $100/per, meaning that we need Judge - how many are you going to sell, how large is the market, manufacturing costs, units, Larger question: why are you producing it yourself? Aren’t there any other devices that do what you’re talking about Don’t lose money