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Employer Branding Proposal
1. “ The world’s largest youth-driven organization
An international platform for young people to
AIESEC in Numbers
110 countries
explore and develop their leadership potential 60,000 members & 800,000 alumni
10,000 international internships / year
”
and make positive impact on the society
560 youth conferences / year
EMPLOYER BRANDING PROGRAM| AIESEC
PARTNERSHIP PROPOSAL
AIESEC Vietnam
Established in 2006
Estimated 400 members / year Catch up with us on:
284 international internships delivered Websites
02 national youth conferences / year
www.aiesec.org
20 youth-to-business events / year
www.goexchange.info
We brand our partners as first-choice employers for AIESECers
Facebook
in Vietnam. Through promotion of career opportunities to
www.facebook.com/AIESECVietnam
membership base, support in campus recruitment and
www.facebook.com/aiesecftuhcmc
partnering in youth engagement. Each of our partners engage
with AIESEC in their own unique ways.
AIESEC Career Fair
www.acfvietnam.com
What our partner think What we did for Unilever
“We believe AIESEC can play a very positive role in expanding 6 Management Trainees in 2011 are AIESEC
the horizon of Vietnamese students, some of whom may well alumni.
become future leaders of this country. Working together with Showcase to 1000 students and 4000 CVs in
other students from many countries around the world allows AIESEC Career Fair.
them to exchange views on how different countries look for
Show case to 280 AIESEC members at annual
and define the answer to the often common challenges of our
youth conference in July.
lives, in business and in society in general.”
Career Orientation Day.
Mr. Thomas Grunzke Unilever Campus Ambassador Program launch.
Former Vice President of Unilever Vietnam Leadership Development and Career Orientation
for AIESEC leaders.
AIESEC FTU HCMC | www.aiesecftuhcmc.org | anhkha.vu@aiesec.net | Hotline : +84 (0) 937 337 800
2. Partnership Objectives
To fuel a strong brand of Employer of Choice for NOVARTIS
toward talented youth locally and internationally through
regular direct and online interaction.
Engagement Agenda
Program Name Time Description
Recruit talented Vietnamese students and recent graduates to
Mar - Apr
take internships overseas.
Global Internship Program Recruitment
Attract these talents and strengthen NOVARTIS pipeline with
Aug- Sep internationally experienced youths.
Recruit talented Vietnamese students to become members of
Mar - Apr
AIESEC.
AIESEC Membership Recruitment
AIESEC members, upon their graduation becomes high caliber
Aug - Sep youth talents for NOVARTIS.
1-day career fair organized for AIESEC partners, attracting over
AIESEC Career Fair July 1500 students in Ho Chi Minh city region.
July - HCMC 5-days conference for AIESEC members about:
AIESEC Youth Leadership Conference leadership & management, organizational understanding,
January - professional skills, CSR, challenge your worldview.
Hanoi
October 1 day event for AIESEC’s highest profile partners to share with
Career Orientation Day AIESEC members and students about career preparation and
May leadership.
Mentorship Program Year round Company executives will become mentors for AIESEC leaders.
Company executives will conduct training about soft skills
Skill Training Program Year round and/or hard skills for AIESEC members.
Depends on AIESEC will support NOVARTIS in the launching of Talent
Talent Program Launching Programs to students and recent graduates.
NOVARTIS
Organize sharing seminars to help students understand more
NOVARTIS Career Development Depends on about career development in NOVARTIS and in Pharmaceutical
Seminars NOVARTIS industry.
Engage NOVARTIS employees in our CSR projects, improving
Employee Engagement in CSR Year round their well-being and passion toward society.
This is the engagement agenda for the highest-level partners of AIESEC Vietnam. Besides these programs, we
also welcome further discussions with you to discover other potentials methods of engagement.
AIESEC FTU HCMC | www.aiesecftuhcmc.org | anhkha.vu@aiesec.net | Hotline : +84 (0) 937 337 800
3. Results & Sponsorship
Programs Name Results Sponsorship
- Recruit 100 youths / year Platinum: 2000 USD
Global Internship Program Recruitment (*) - Branding to 10,000 youths Gold: 1200 USD
- Regular online & campus engagement Silver: 700 USD
- Recruit 120 new members / year (cover both GIP &
AIESEC Membership
AIESEC Membership Recruitment (*) - Branding to 10,000 youths
Recruitment)
- Regular online & campus engagement
- 1500 participants Platinum: 5000 USD
- Branding to over 40,000 students Golden: 2000 USD
AIESEC Career Fair
- Attract more than 4000 CVs through online
Silver: 500 USD
CV contest
Platinum: 5000 USD
- Show case to 300 AIESEC members and
AIESEC Youth Leadership Conference Golden: 2000 USD
leaders, both locally & internationally
Silver: 1000 USD
- 150 AIESEC members and alumni Covered in
Career Orientation Day partnership fee
- 200 university students
- A selected group of most distinguished Covered in
Mentorship Program partnership fee
AIESEC leaders (10 – 15)
- 150 AIESEC members
Covered in
Skill Training Program - Follow up activities & performance report partnership fee
after training
- Launch to 20,000 university students via
Covered in
Talent Program Launching online channels and AIESEC student partnership fee
network.
- Regular interaction with 100 AIESEC Covered in
NOVARTIS Career Development Seminars partnership fee
members and other students leaders
Engage your employees in our CSR projects:
- Living with HIV/AIDS
- Hope for Children
Improve your employees:
Covered in
Employee Engagement in CSR - Facilitating skills partnership fee
- Presentation skills
- Well-being and passion for society
- Innovation & adaptability (working with
our international interns)
(*) AIESEC organizes 2 membership & GIP recruitment per year. The sponsorship amount covers 1
recruitment.
AIESEC FTU HCMC | www.aiesecftuhcmc.org | anhkha.vu@aiesec.net | Hotline : +84 (0) 937 337 800
4. Price Structure
PARTNERSHIP FEE PROGRAM – SPECIFIC FEE
The amount of financial sponsorship paid for AIESEC to cover The amount of financial sponsorship paid for
a 1-year employer branding program. specific AIESEC Talent Programs.
Amount: 1500 USD (tax excluded)
Please refer to “Result & Sponsorship” section
The partnership fee covers:
Branding on our communication channels & among
student network.
Online & offline interaction with AIESEC members
Other opportunities listed in the “Results & Sponsorship”
Why value AIESEC members ?
This employer branding partnership focuses on
AIESEC members & leaders for a reason:
The key difference between AIESEC members and
other students is the skills they develop through
enterprise learning while managing the AIESEC
programs. All members take part in an innovative
development cycle that equips them with:
Leadership Experience
AIESEC members have the opportunity to lead
teams in different areas, plan, make decisions, Global understanding
speak in public, and turn their ideas into results.
AIESEC members are constantly working and
Multi-tasking and Time Management Skills communicating across borders around the globe.
Members learn how to effectively work in diverse
AIESEC members volunteer 8 to 20 hours a week environments and see their actions on a global
in the organisation while managing university, perspective.
part-time jobs, family and friends. Learn how to
manage their time, set priorities, and multi-task. AIESEC members interact with industry,
government, NGO’s, universities, students and
international interns. This allows AIESECers to be
some of the most connected young citizens in
Vietnamese Universities
AIESEC FTU HCMC | www.aiesecftuhcmc.org | anhkha.vu@aiesec.net | Hotline : +84 (0) 937 337 800
