This document summarizes a promotion for an internship program that took place from August 22nd to September 16th. It involved both online and offline promotion strategies. Online promotion included posting information on websites, Facebook, and forums. Offline promotion consisted of class presentations, information desks, distributing leaflets and posters at universities. Two information seminars were also held on September 4th and 11th to provide information and show an introductory clip about the internship program. In total, the promotion strategies engaged over 74,000 people online and distributed promotion materials to hundreds of students on campuses.

1. PROMOTION
REPORT
Duration:
Aug 22nd – Sept 16th
• General
• Online promotion
• Offline promotion
• Events
GLOBAL INTERNSHIP PROGRAM | 2011

2. GENERAL
STATISTICS
Information Seminar
Link clicks 988
Registered 572
Application Form
Link clicks 1085
Form Downloads 1021
Form Submitted 289
Web views 7437
Facebook views 70689
Forums views 5771
PROMOTION MATERIALS (IDP Logo)
• Poster: HERE
• Standee: HERE
• Leaflet: HERE
• Application Form: HERE
• Forum Signature: HERE
• Official clip: HERE

3. ONLINE PROMOTION
WEBSITE
1. Local chapter’s website: aiesecftuhcmc.org
- Post: Intro with IDP logo: HERE | IDP article HERE
- Place IDP banner in Homepage
- Statistics:
2. GIP website: goexchange.info
- Post: Intro with IDP logo HERE | IDP article HERE
- Place IDP banner in Homepage
- Statistics:
*Web’s Banner (capture)

4. FACEBOOK
1. Official Fan Page (1293 fans +):
• Post: Note with IDP logo HERE | Clip with IDP logo HERE
• Page’s insights | Duration: Aug 22 – Sept 16:
2. Living Diversity (2003+ friends):
• Post: Note with IDP logo HERE

5. FORUMS
Introduction articles posted and follow-up on:
• Foreign Trade University HCMC: HERE
• University of Economics and Law: HERE
• UEL – Business Administration: HERE
• FPT University: HERE
• Saigon Tech: HERE
• HUFLIT University: HERE
• Kenh Sinh Vien: HERE
• University of Science HCMC: HERE
• Banking University: HERE
* Forum’s signature (capture of animation)
EMAILS
No. of emails
Date Content Online link
reached
19.08.2011 Kick-off mailer HERE 5240
23.08.2011 Intro mailer HERE 7148
07.09.2011 Motivating mailer HERE 10198

6. OFFLINE PROMOTION
ACTION
- Deliver IDP leaflets
- Deliver program leaflets
- Stick program posters at university boards
- Class presentations
- Set up Information desk in FTU HCMC
DETAILS
University of
Foreign Banking
Economics & Saigon
Method Total Trade University FPT
Law Tech
University
Class presentation 44 14 8 7 7 8
IDP leaflets 1780 430 400 335 335 280
IDP bookmarks 50 50 0 0 0 0
Program posters 12 2 3 2 2 3
Program leaflet 2020 535 635 450 250 150

7. EVENT
ACTION
Organize 4 Information Seminars on September 4th & 11st
• Deliver IDP package
• Show IDP clip (15min)
DETAILS
On September 4th:
• 2 Information seminars: Morning (8am – 12am) & Afternoon (2pm – 6pm)
• Venue: Language Link - 64bis Vo Thi Sau, Dist. 3
• Event Photos: HERE
On September 11st:
• 2 Information seminars: Morning (8am – 12am) & Afternoon (2pm – 6pm)
• Venue: Chuyen Anh English Center - 269A Nguyen Trong Tuyen, Phu Nhuan Dist.
• Event Photos: HERE
Total Sept 4th Sept 11th
Attendance 282 98 184
IDP package 220 98 122
IDP clip 4 2 2
* Information Seminar