Employer Brand vs. Recruitment Marketing: Why the Difference Matters

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What exactly goes into a successful recruitment marketing strategy and where does your employer brand fit into the picture? Join Indeed Director of Employer Brand Bryan Chaney along with four talent leaders as they discuss the difference between employer brand and recruitment marketing, and how both pieces contribute to a successful talent attraction strategy. Learn about key recruitment marketing metrics you can use to gauge your success, and see how forward-looking recruiting teams are working to amplify their companies’ talent branding efforts. More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 60 countries and 28 languages. 180 million people each month search for jobs, post resumes and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies. (sources: SilkRoad & iCIMS). For more information about how Indeed can help you hire, visit indeed.com/hire.

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Build your talent brand and attract more quality candidates by promoting your business on the world’s largest employer review site. Your Company Page on Indeed is the place where you can post all the information you’d like job seekers to know about you. It’s also the place where they can see what your business is all about, read reviews, check out your current job openings and more. Indeed Product Director Donald Wysocki shows how to take advantage of this free resource. More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 50 countries and 28 languages. 180 million people each month search for jobs, post resumes and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies. (sources: SilkRoad & iCIMS). For more information about how Indeed can help you hire, visit indeed.com/hire.

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Join us at Indeed Interactive, where we’ll explore the science of talent attraction and hear from the industry’s brightest storytellers and talent attractors. More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 50 countries and 28 languages. 180 million people each month search for jobs, post resumes and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies. (sources: SilkRoad & iCIMS). For more information about how Indeed can help you hire, visit: United Kingdom - indeed.co.uk/hire Germany - de.indeed.com/recruiting Netherlands - indeed.nl/personeel France - indeed.fr/recrutement Ireland - ie.indeed.com/hire

Field-Tested, Client-Approved Campaign Optimizations

Indeed

Make your Indeed campaigns even better by incorporating best practices from successful clients. See real-world successes with everything from fine-tuning and testing job titles, to determining the basis for budget allocation decisions, to using Bid Optimizer technology to adjust campaigns automatically. You’ll come away with plenty of new ideas for what your team can do to maximize campaign effectiveness with Indeed. More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 50 countries and 28 languages. 180 million people each month search for jobs, post resumes and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies. (sources: SilkRoad & iCIMS). For more information about how Indeed can help you hire, visit indeed.com/hire.

Your Data Needs a Makeover

Indeed

What’s the biggest challenge for employers in an increasingly tight talent market? Many say it’s identifying the right talent sources and finding enough quality candidates with specific skills and experience. Learn how your team can use off-the-shelf data and technologies to uncover insights about the target talent audience for your jobs and the best ways to reach them. Jason Whitman, Indeed Senior Vice President of Client Services, will share successful strategies for capturing relevant data, quantifying opportunities and optimizing hiring results. More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 50 countries and 28 languages. 180 million people each month search for jobs, post resumes and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies. (sources: SilkRoad & iCIMS). For more information about how Indeed can help you hire, visit indeed.com/hire.

The Long View: Expert Perspectives on the Future of Talent Attraction

Indeed

See the future of talent attraction from the perspective of three talent leaders. Learn about the talent acquisition trends that are challenging them now, as well as the challenges they see coming. More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 50 countries and 28 languages. 180 million people each month search for jobs, post resumes and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies. (sources: SilkRoad & iCIMS). For more information about how Indeed can help you hire, visit indeed.com/hire.

How We Make Decisions: Three Perspectives

Indeed

Gain a deeper understanding of how job seekers make decisions. Leading experts in labor economy, cognitive science and brand marketing discuss some of the more subtle reasons why candidates may look at certain jobs or companies: factors such as wanting a flexible work environment, a specific company culture or the chance to make a difference in a company or community. Learn what goes into making job decisions, and how that can inform the way you find and retain the best talent. More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 50 countries and 28 languages. 180 million people each month search for jobs, post resumes and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies. (sources: SilkRoad & iCIMS). For more information about how Indeed can help you hire, visit indeed.com/hire.

What Job Seekers Want

Indeed

In a tight labor market, intense hiring competition is the only guarantee. Where will you find tomorrow’s talent and how will you retain the best? This on-demand webinar provides an unprecedented look at the factors influencing people's desire to change jobs. See where they're headed and get new insights to gain an edge in the fight for talent. Based on the first in-depth research to examine how employees search for jobs before they make a job move, we'll cover: -Talent supply vs. competition -How salary and training affect job satisfaction -What's motivating people to seek new occupations -Opportunities to find hidden pockets of quality candidates

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